KIET SCHOOL OF MANAGEMENT

CONSUMER VS CUSTOMER THE SUCCESS OR THE

DISASTER STORY MAKER

Team members :-
• Sumit Garg
• Sunidhi Khanna
• Swati Kori
•Tanishka Chaudhary
•Tanishqua Bharagawa
•Tannu Mutneja
 TABLE OF CONTENT
 Consumer
 Type of consumer
 Type of consumer behavior
 Factor influencing consumer behavior
 Customer
 Type of costumer
 Difference between consumer and customer
 Consumer protection Law
 Question & Answers
 Conclusion
Consumer

• Purchase
• Personal use
• Ultimate user
Type of consumer behavior
• habitual buying behavior
• variety-seeking behavior
• dissonance-reducing buying behavior
• complex buying behavior.
 FACTOR EFECTING CONSUMER
BEHAVIOUR

cultural social personal

• Society • Reference • Age
• subcultural group • Occupation
• Role & • Life style
status
CUSTOMER

• individual\Business
• Another’s company good\services
• Drives revenue
• Exchange of money
 Type Of
Customer
 Discount
Customer
Need –Based
customer

Loyal Impulsive Wandering

customer customer Customer
DIFFERENCE
BETWEEN
CONSUMER
&
CUSTOMER
CONSUMERS CONSUMERS

1. Own use 1. Purchasing from seller

2. Not resell 2. To resell
3. Individual or a group of people. 3. Single entity
4. Doesn’t pay for goods 4. Pay for goods
5. Consumption Motive 5. Profit motive
 CONSUMER PROTECTION LAWS
• Consumer Protection Act, 1986
• to promote and protect the interest of consumers.
• The Act was introduced in the year 1986
• amended in the year 2002
• objective:-
Establishment
Protect from abuse
 LAWS
 Right to Safety
 Right to information
 Right to make choice
 Right to consumer education
 Right to heard
 Right to seek redressed
 Question
Q. All Consumers are Customers, but not all Customers are
Consumers. Is this statement true or false?
Answer:-False
• A person needs to buy
• products and goods to qualify as a customer.
• However, a consumer not buyer of the product.
• Similarly, customers who purchase products
• to resell cannot be categorized as consumers of the said item.
CONCLUSION
THANK YOU