Pitching Business

Idea

Startup Name: Qala’i Diswasher (For Silver Utensils)

9 inductry, Innovation and infrastructure 1

TEAM MEMBERS
• Ayesha Javed (011)
• Sidra Tul Muntaha Nadeem (043)
• Eman Sheraz (016)
• Khadija Ejaz (028)
• Hamna Karim (025)
• Ayesha Amir (010)
• Gulraiz Ayub (021)

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Introduction to the Idea
Our idea for starting a business is about dishwasher which is in
liquid form. This will maintain the health of skin and it also helps
to remove stains easily so that original texture of pots can be
seen. We all observe that we have to rub more and more over hard
stain but they do not come off. After using this dishwasher these
stain can be removed with less efforts. Moreover, this product is
smooth for skin as it is requirement of most of ladies and costs
less than other dishwashers.

Startup Name: Qala’i Diswasher (For Silver Utensils)

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Mission & Vision:
• Mission: To make dishwashing a breeze for everyone,
offering gentle yet powerful dishwasher liquids that leave
dishes spotless and hands feeling soft and cared for.
• Vision: To be the trusted companion in every kitchen,
delivering innovative dishwasher liquids that effortlessly
clean, protect skin, and bring out the brilliance in every dish
and utensil, creating moments of joy and satisfaction for our
customers.

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Problem Statement
• The dishwasher used by most of us are same which cause
allergies on skin Moreover, solid soap causes green lining on
silver glass and plates and liquid dishwasher is expensive due to
inflation so there is a need for skin protective and budget
friendly dishwasher.
• Regarding now a days problem there is a need of alternative
solution for Jewish products. (Especially for Muslim states).

Startup Name: Qala’i Diswasher (For Silver Utensils)

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Proposed Innovative Solution
• We are going to make a special liquid dishwasher just for cleaning silver
dishes.
• We will create a liquid dishwasher that cleans well but won't hurt the silver.
• We will also write instructions to let people know how much liquid to use
each time.
• We will ensure to put the soap in easy to use bottles with caps.
• We will also promote this product to tell people by saying it makes silver
utensils shiny and new again and it is an easy way to clean silver dishes
without lots of work
• We will also help customers learn how to take care of their silver dishes well.
• Due to current circumstances people want to boycott but can find any
replacement of it. All the other dishwashers are Jewish products so we
innovated and created a Pakistani product which can replace it.

Startup Name: Qala’i Diswasher (For Silver Utensils)

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Business Process Flow
The business process flow of dishwasher soap involves several stages:
• Idea Generation: We Came up with a business idea that solves a problem
or meets a need in the market.
• Research and Planning: We Conduct market research to understand our
target audience and competitors.
• Product Development: We ensure that our formula of dishwasher soap
meets safety standards.
• Manufacturing: Once the formula is finalized. This process includes
sourcing raw materials, mixing them and packaging the finished product.
• Quality Control: Throughout the manufacturing process, quality control
checks are performed to ensure that the dishwasher soap meets the health
standards.
• Marketing and Sales: We have Created a marketing plan to promote our
business and attract customers.

Startup Name: Qala’i Diswasher (For Silver Utensils)

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Customers
Customer Service:
and Marketing Strategy
Goal: Resolve customer issues, provide support, and ensure customer satisfaction
Focus: Retain existing customers, address their needs, and build loyalty
Approach:
• Reactive: Respond to customer inquiries and concerns.
• Proactive: Anticipate and prevent issues, offer solutions.
• Personalized: Tailor support to individual customer needs.
• Metrics: Customer satisfaction, retention rate, first-call resolution, response time.
Marketing Strategy:
Goal: Attract new customers, build brand awareness, and drive revenue growth.
Focus: Acquire new customers, create demand, and differentiate the brand
Approach:
• Proactive: Create campaigns, content, and promotions to engage potential
customers.
• Data-driven: Analyze market trends, customer behavior, and competitor activity.
• Creative: Develop innovative messaging, branding, and storytelling.
• Metrics: Lead generation, conversion rate, brand awareness, return on investment
(ROI).
Startup Name: Qala’i Diswasher (For Silver Utensils)

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Team
Team
Duties / Responsibilities
Members
Group Leader: will introduce the idea and articulate the problem statement we
Ayesha Javed
aim to address. Making of product.

Responsible for designing our logo and creating a memorable group name also
Eman Sheraz
define our mission, vision and contributed financially.
Sidra Tul
Will present our innovative solution to the identified problem.
Muntaha
Will outline the business process flow from product development to customer
Khadija Ejaz
service.
Will devise customer and marketing strategies to reach our target audience
Ayesha Amir
effectively.
Will introduce our team, highlighting each member’s role and expertise and
Gulraiz Ayub
contributions to the business idea.
Humna Will develop a comprehensive financial plan to ensure the business’s financial
karim viability.
Startup Name: Qala’i Diswasher (For Silver Utensils)

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Financial Plan
• We Figure out how much money we need to start the business, like buying equipment
and materials, making the soap, and packaging it.
• We Estimate how much soap we can sell by looking at who might buy it and how
much they might pay.
• We Calculate how much it costs to make each bottle of soap, including the ingredients
and the time it takes to make it.
• We Figure out how much money we make from selling each bottle of soap after we
subtract the costs of making it.
• We Look at how much money we will have left over after paying all our expenses to
see if we can make a profit.
• We Find out how many bottles of soap we need to sell and to cover all our expenses
and start making a profit.
• We Decide if we need more money to start the business or if we can make do with
what we have.
• We Think about things that could go wrong, like if people don't want to buy our soap
or if it costs more to make than we thought.
• We Set up a system to keep track of how much money is coming in and going out so
we can see if your business is doing well or if we need to make changes.
Startup Name: Qala’i Diswasher (For Silver Utensils)

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 Calculation (120ml bottle):
No. Of Bottles Rs. 18/-
Plastic Bottles Rs.19/-
Shampoo Base Rs. 9.02/-
Caustic Soda Rs. 2/-
Lemon Rs. 0.5/-
Water Rs. 2/-
Black Oil Rs. 9.72/-
Lable Print Rs. 10/-

Total Investment Rs. 52/- (per bottle)

Profit Rs. 12/-
Selling price Rs. 64/- (per bottle)

• Qala’i (480ml) = Rs. 260/- (4 bottles)

• Vim (500ml) = Rs. 400
• Max liquid (475ml) = Rs. 232 11
Contact Details
Members Contact numbers
Ayesha Javed +92 333 8958738
Eman Sheraz +92 319 1425526
Sidra Tul Muntaha Nadeem +92 333 9176042
Khadija Ejaz +92 334 8368315
Ayesha Amir +92 314 5199275
Gulraiz Ayub +92 349 5788141
Hamna Karim +92 340 5771644

Startup Name: Qala’i Diswasher (For Silver Utensils)

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