DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH

Name : A. Srinivas Kumar

Designation : Senior lecturer
Branch : Commercial and computer
practice
Institution : Government polytechnic
for women, Nandigama.
Year/ semestar : 1st year
Subject code : CCP -104
Topic : Distribution network
Duration : 50 Mts.
Sub topic : Mail order business.
CCP104.90 1
Objectives

After completion of period, you would be

able to

 Define mail order business

 Explain the Features of mail order
business
 Explain the Selling Procedure

CCP104.90 2
Recap
so far you have learnt:

- Multiple shops
- Department stores
- Distinction between the two

Is there any way of obtaining what you

want without
going to any shop

CCP104.90 3
Meaning of Mail Order Business
 Mail order refers to ‘Shopping by post’

 Orders are accepted and goods

delivered by post

 Direct selling that eliminates the

middlemen

 ‘An establishment that receives orders

by mail and make its sales by mail,
parcel etc.,’

CCP104.90 4
Origin and Growth
 Mail order business was started in the USA in
the last decades of 19th century

 The reasons for the growth of the mail order

business are development of efficient postal
system and communication and widespread
literacy

 In India Mail order business has not become

popular due to illiteracy of the people, ineffective
advertisements and lack of efficient postal
services in rural areas

CCP104.90 5
Selling Procedure
 Preparation of Mailing lists of customers

 Sending of catalogues ,brochures etc

 Follow-up letters

 Advertisements in Newspapers

 Receipt of orders

 Packing and sending of goods by post

CCP104.90 6
Features of Mail Order Business

 Selling through post

 No personal touch between seller and

customer

 No Middlemen

CCP104.90 7
Features of Mail Order Business

 Contact with customers through advertisement

and mails

 Limited types of goods under Mail order business

 Highly suitable when literacy is high

CCP104.90 8
Summary
 Mail order refers to ‘shopping by post’

 It can be defined as ‘an establishment that

receives orders by mail and make its sales
by mail, parcel etc.,

 Mail order business was started in the USA

in the last decades of 19th century

 In India Mail order business has not

become popular due to illiteracy of the
people and lack of efficient postal services
CCP104.90 9
Summary

 The selling procedure is followed in mail order

business by getting the municipal records,
telephone directories and send their
catalogues, price lists and other relevant
literature to all the identified customers

CCP104.90 10
Summary

 The features of Mail order business

are made through post, personal
contact directly with customers, no
middlemen in the business, motivated
the customers by advertisement in
news papers and magazines

CCP104.90 11
Frequently Asked Questions

1. Define the Mail order business.

3. What is the selling procedure followed

in the Mail order business?

5. What are the features of Mail order

business?

7. Briefly explain the origin and growth

of the mail order business in India.

CCP104.90 12