ECOMMERCE

LOUIS, TRACEY
ANN A.
TRIBIANA,
RAYMOND
 What is
ECOMMERCE?

Electronic commerce (e-commerce) refers to

companies and individuals that buy and sell goods
and services over the internet. E-commerce operates
in different types of market segments and can be
conducted over computers, tablets, smartphones,
and other smart devices.
 E-COMMERCE

E-COMMERCE BUSINESS E-COMMERCE WEBSITES

An ecommerce business is a company that generates revenue An ecommerce website is your digital storefront on the
from selling products or services online. internet.
 HOW DOES
ECOMMERCE
WORK?

Ecommerce works by connecting buyers and

sellers using various electronic channels.

TYPES OF
ECOMMERCE
Ecommerce takes as many different forms
as there are various ways to shop online
channels. A few common business models
that shape the world of ecommerce are:
BUSINESS TO CONSUMER
(B2C)
Businesses sell to individual consumers (end-users). The
most common model with many variations.
BUSINESS TO BUSINESS
(B2B)
Businesses sell to other businesses. Often the buyer resells
products to the consumer.
CONSUMER TO BUSINESS
(C2B)
Consumers sell to businesses. C2B businesses allow
customers to sell to other companies.
E-
COMMERCE
Where and how does ecommerce take place?
 M-COMMERCE

Online transactions that take place on mobile devices are

Three Distinct known as mobile commerce or “m-commerce.”

Methods of ENTERPRISE COMMERCE

conducting Enterprise ecommerce is the buying and selling of

ECOMMERCE products to large companies or organizations.

SOCIAL MEDIA COMMERCE

Social media can help you market and promote ecommerce

stores to a broad audience.
 BENEFITS OF ECOMMERCE CHALLENGES OF ECOMMERCE

• Rapid growth • Limited face-to-face interaction

• Offers global marketing research • Technical difficulties
• Provides the ease of ordering products online • Data security
• Generally involves lower operating costs • Challenges of shipping and fulfilling orders at scale
• Gives direct-to-consumer access

Advantages and
Disadvantages of
ECOMMERCE
What makes an ecommerce
store successful?

GREAT PRODUCTS A COMPELLING BRAND

STORY

High-quality, reliable products and

Unique brands stand out, but a great
ecommerce services are at the heart of
brand takes more than a great product.
successful online brands. Your
To catch a customer’s attention,
product should solve an unmet
convey your business’s purpose and
customer need or challenge. You must
vision.
also offer it at a compelling price
point.
What makes an ecommerce
store successful?
A FOCUS ON THE
CUSTOMER
Define your ideal audience to help
attract loyal and enthusiastic
customers. Who do you want to serve
with the products? Direct your
marketing efforts accordingly.
A SMOOTH ONLINE
EXPERIENCE
Online stores should be user friendly.
When the online experience of a store
is well-designed, making a purchase
feels effortless.
What makes an ecommerce
store successful?

TIMELY ORDER
FULFILLMENT

Customers want speed and efficiency,

especially when shopping online. No
matter what you sell, customers want
purchases delivered intact and on
time.
CONCLUSION
E-commerce is just one part of running an e-business.
While the latter involves the entire process of running a
business online, e-commerce simply refers to the sale of
goods and services via the internet. E-commerce
companies like Amazon, Alibaba, and eBay have changed
the way the retail industry works, forcing major,
traditional retailers to change the way they do business.