NETFLIX IN INDIA: EXPANDING TO SUCCESS

Who’s
presenting?

Rishabh Kangkana Pratistha Anindya Navajyoti

MBA 2nd Semester,

DOMS,NIT SILCHAR
 Home TV Shows Movies Recently Added My List

CONTENTS:

 Introduction

 Entertainment & media in India

 History

 Marketing mix

 Strategies

 SWOT analysis

 Conclusion

OVERVIEW EPISODES TRAILERS & MORE MORE LIKE THIS DETAILS

 What
is
Netflix
?
SERVICES:
CONTEXT

Netflix, an American multinational entertainment

company, launched its operations in India in Streaming Smart TV apps Live streaming
2016. The company has quickly become one of video
the most popular streaming platforms in the • Apps for • Concerts
country and has experienced significant growth • Movies smart TVs • Standup
over the past few years. In this presentation, we • TV shows • Gaming comedy
will discuss the reasons behind Netflix's success • Documentaries console shows
in India and how it has become a leading player • Other
in the country's rapidly growing OTT (Over-The- devices
Top) market.
 Home TV Shows Movies Recently Added My List

ENTERTAINMENT & MEDIA IN INDIA:

 The overall E&M industry in India is expected to reach US$64bn by 2023.

 The top four segments of the E&M sector were categorized into - OTT video, video
games and
E-sports, internet advertising, music, radio and podcasts.

 India’s OTT video market was expected to grow from US$537m in 2018 to US$1.5bn in 2023 and
subscription video
on demand (SvOD) was estimated to grow from US$0.52bn in 2018 to US$1.49bn in 2023.

 India's OTT market has grown rapidly in recent years, driven by the increasing availability of
affordable, high-speed internet and the growth of the middle class. This has created a large,
urbanized consumer base with disposable income and a thirst for content, making it an
attractive market for streaming platforms like Netflix.

OVERVIEW EPISODES TRAILERS & MORE MORE LIKE THIS DETAILS

 History

1997 2009 2011

Lorem Ipsum Lorem Ipsum Lorem Ipsum

Lorem Ipsum is Lorem Ipsum Lorem Ipsum is Lorem Ipsum Lorem Ipsum is Lorem Ipsum
simply dummy text simply dummy simply dummy
Lorem Ipsum is Lorem Ipsum is Lorem Ipsum is
of the printing and text of the printing text of the printing
simply dummy simply dummy simply dummy
typesetting and typesetting and typesetting
text of the printing text of the printing text of the printing
industry.. industry.. industry..
and typesetting and typesetting and typesetting
industry.. industry.. industry..

2007 2010 2013

 Home TV Shows Movies Recently Added My List

NETFLIX ORIGINAL

Marketing Mix
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry's
standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type
specimen book.

It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was
popularized in the 1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and more recently with
desktop publishing software like Aldus PageMaker including
versions of Lorem Ipsum.

OVERVIEW EPISODES TRAILERS & MORE MORE LIKE THIS DETAILS

 Home TV Shows Movies Recently Added My List

NETFLIX ORIGINAL

INSERT TITLE
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry's
standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type
specimen book.

I It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was
popularized in the 1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and more recently with
desktop publishing software like Aldus PageMaker including
versions of Lorem Ipsum.

OVERVIEW EPISODES TRAILERS & MORE MORE LIKE THIS DETAILS

 STRENGHTS

ooooooo

WEAKNESS THREATS
Lorem Ipsum is Lorem Ipsum is
SWOT simply dummy text
of the printing and
simply dummy text
of the printing and
typesetting industry. typesetting industry.

OPPORTUNITY
Lorem Ipsum is simply dummy text of the
printing and typesetting industry.
 Competitors
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat.
How Does Work?

Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum

Dolor Sir Amet Dolor Sir Amet Dolor Sir Amet Dolor Sir Amet

• Lorem ipsum dolor • Lorem ipsum dolor • Lorem ipsum dolor • Lorem ipsum dolor
sit amet, sit amet, sit amet, sit amet,
consectetur consectetur consectetur consectetur
adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit.

• Lorem ipsum dolor • Lorem ipsum dolor • Lorem ipsum dolor • Lorem ipsum dolor
sit amet, sit amet, sit amet, sit amet,
consectetur consectetur consectetur consectetur
adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit.

• Lorem ipsum dolor • Lorem ipsum dolor • Lorem ipsum dolor • Lorem ipsum dolor
sit amet, sit amet, sit amet, sit amet,
consectetur consectetur consectetur consectetur
adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit.
 Home TV Shows Movies Recently Added My List

INSERT TITLE
Lorem Ipsum is simply dummy text of the printing and typesetting
industry. Lorem Ipsum has been the industry's standard dummy
text ever since the 1500s, when an unknown printer took a galley
of type and scrambled it to make a type specimen book.

INSERT TITLE
It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was
popularized in the 1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker.
 Home TV Shows Movies Recently Added My List

INSERT TITLE
Lorem Ipsum is simply dummy text of the printing and typesetting
industry. Lorem Ipsum has been the industry's standard dummy
text ever since the 1500s, when an unknown printer took a galley
of type and scrambled it to make a type specimen book.

INSERT TITLE
It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was
popularized in the 1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker.
THANK
YOU!

ANY QUESTIONS?