CBSAM OPERATIONS FOR DEO’S & DISTRIBUTOR

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 STRUCTURE
• About CBSAM
• How it works
• Benefits of CBSAM
• CBSAM Portal
• Homepage
• Profile
• Customers/Party Master
• Customer Group
• Product Master
• PSR/Beat
• Stock
• Transactions ------ 1) Primary (Purchase)
2) Secondary (Sales) 2
 WHAT IS CBSAM
CBSAM is a sales automation management software.

• C CREAM
• B BELL
• S SALES
• A AUTOMATION
• M MANAGMENT

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 How It Works

SERVER

CBSAM MOBILE
INTERNET
WEB APP 4
 CBSAM aims to make our business
• More transparent
• Greater productive
• Credible informative
• Ease our systems & processes
 Centralized Discount Administration

Benefits from CBSAM?

Better visibility of Trade Spends

Simpler Claim Processing

Complete Visibility of Inventory

Visibility of Distributor wise Accounts Receivable

Measurement of Impact of Sales capability initiatives

 User - Benefit Key Drivers Benefit Matrix

• Lower workload due to reduced data entry • Average working time

Improved work-life balance
effort

• Automatic collation of discounts & stales

Faster claim generation • Claim Preparation Time
• Standardized e-forms for other claims

Easy retrieval of information • Automatic update of masters centrally • Sales Reporting Schedule
and reports • Reports for Distributor & Cream bell available Adherence
 Benefits to CE..
Benefit Key Drivers Benefit Metric
• Granular information capture on CS at sub- • Forecast Accuracy
Super/Sub level planning
stockist enables micro planning • Sales Performance

Better Town execution • Real-time data visibility & reporting • Customer Sales Efficiency

Visibility led investments in • Improved Returns on Market

• Visibility of Rack placement & utilization
Market Spends
• distributors/sub-distributors view data instead of
Minimal disruption due to • Sales Data Accuracy
creating
attrition (Salesman/Dist)
• All Salesman / Distributor info with FLI

• System based continuous tracking of scheme • Scheme spend adherence to

Improved Trade Spend
deployment and penetration Plans
utilization

Simpler distributor order • Order Fulfilment %

• Automatic stock replenishment basis norms
management • Servicing Lead Time

• All required reports for assessing performance • Stationary expenses

Reduced Paper Work
online
 Key benefits to ASM/RSM/ZM and HOS/VP..

Benefit Key Drivers Benefit Metric

• Online visibility of sales and S&D

Enhanced sales planning • Forecast Accuracy
• Town / Distr / SE / Ltr-Box level planning
& forecasting • Sales Performance
• Online Data visibility and reporting

Enhanced sales
• Secondary visibility lead control on spends • VPO
execution

Improved resource / • Visibility of utilization & productivity of assets • Resource / Capacity

capacity utilization • Real time visibility of trade spends Utilization

Responsiveness to • System based continuous tracking of scheme • Market Timing

market challenges deployment and penetration

Reduction in stock write- • Better inventory quality through stock norms

• Inventory Turns
off • Continuous monitoring of stales & dead stock
 RESULTI

RESULTING
Higher Productivity of all
 CBSAM WEB
PORTAL

Every Distributor has

it’s Login ID &
Password, Simply log
in to CBSAM portal.

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 CBSAM HOME
PAGE

Welcome to Home Page

of CBSAM. Here we
can have a brief look on
No. Of
customers/Purchase
Indent/Sales Orders/
Products

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CBSAM PROFILE

Here we can have a

brief look on
Distributors Profile.

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