Product Development Marketing Plan Break Even Price Product Innovation Marketing Strategies

Comprehensi
Progress Report
ve Cocoustic 2.0

“KeybCha
in”
Business venture “Keyb
Chain”
01. Product
Development
03. Product
innovation
02. Marketing 04. Marketing strategies
plan
Current revenue, area of distribution and
profit
keybchain
Frequency of orders
Product Development
We ensure the quality of the materials that we are releasing. We
make sure that we satisfy the customers needs before and after
ordering. We make sure that we solve the issues in the past
orders of losing keycaps. Lastly, we are currently developing 3
more slot styles that can be an option in the market.
marketing plan
We made contact to the organizers of BNT and managed to
provide a design as a new merch for the said event. We are currently
waiting for the number of orders that we will be printing for their
audience.
We are also expanding our connections to sell our product
through our friend and friends of friends and will also be targeting
other universities along taft avenue for much larger market.
Product Innovation & Marketing
Strategies
We are already planning on inserting a led for colors for the keychain itself. We are also planning on
releasing massive size of the keychain for display, also with customized colors and text.
Our marketing strategy is still to promote the product thru our personal social medias since we have
good number of followers rather than creating a Facebook page
Break even price and quantity
KeybCh
ain
WELCOME ABOUT MEETING 01/03/2027

Projects
DEFINE PROJECT OBJECTIVES, DEFINE PROJECT OBJECTIVES,
SCOPE, AND DELIVERABLES. SCOPE, AND DELIVERABLES.

TIMELINE
Project Planning Execution
Initiation Phase (April - Phase (June -
(March - April) May) August)

DEFINE PROJECT OBJECTIVES,

SCOPE, AND DELIVERABLES.
WELCOME ABOUT MEETING 01/03/2027

SALE
40% 30%
FORCAST
MARKET SALES
ANALYSIS CHANNELS

20% 60%
PRODUCT SALES
ANALYSIS GOALS
WELCOME ABOUT MEETING 01/03/2027

kpi
Revenue GrowthA
dashbroad
• Metric: Year-over-Year Revenue Growth Rate
• Target: 10% increase
• Visual: Line chart showing revenue growth trend over time

Profitability
• Metric: Gross Profit Margin
• Target: 20%
• Visual: Bar chart comparing actual gross profit margin to target
 A picture is
worth a
thousand words
 WELCOME ABOUT MEETING 01/03/2027

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