Search Impression 60

%+
Share
w
Lo
12%+ Check Leads
Conversion 5%+
If lost due CTR to
to AdRank No rate Conversion
Ratio
Low
yes

Do New Low
Low 10%+
Keyword
Research Change
Increase Adcopies
Problem in
Max CPC
Landing Page Look at
+
Use Landing Lead
AdCopies
Page Tools Quality All Okay
(eg. Need to
Unbounce) lauch
more
Optimize
Follow Campaig
Up with ns
Sales
• Percentage of CTR and Conversion Rate changes as per the Industry
Benchmark. Different for different domain industry.
• Start Checking Campiagn from search Impression share.
 Devil Amongst US
I have divided the plan in three part

1- Marketing Platform
2- Marketing Communication
3- Marketing Ads
 1- Marketing Platforms
Below is the priority wise platform to start the campaigns.
 1- Marketing Platforms
Below is the priority wise platform to start the campaigns.