Project 1 – Presentation Guide

The following slide deck is for guidance for when preparing your business plan presentation. The
presentation slides are due in week 4 with the other project 1 deliverables. The presentation of the
business plan will occur during week 5 in class.

The following slides have been developed based on the CIM320 unit guide.

If you would like to extend beyond 6 slides, that is OK.

IMPORTANT: Please allocate an extra hour following your class in the unlikely case that the class
presentations exceed the time set.

CIM320
Creative Business Development
and Marketing
Slide 1: Vision, Mission and Business Goals
Business Name:

About the Business Brand:

Vision:

Mission:

Business Goals (short term and medium term):

Short Term Goals What are they? When will they be achieved?

Medium Term Goals What are they? When will their be achieved?

CIM320
Creative Business Development
and Marketing
Slide 2: Market Analysis
Strengths

Weaknesses

Opportunities

Threats

Policy

Economic

Social

Technology

Environmental

Legal

CIM320
Creative Business Development
and Marketing
Slide 3: Product Analysis
Describe your unique selling proposition

- What are the benefits?

- What are the limitations?
- What makes your product/service/experience unique?

CIM320
Creative Business Development
and Marketing
Slide 4: Business Model Canvas

CIM320
Creative Business Development
and Marketing
Slide 5: Initial Budget
Time Period: Month - 20XX to Month - 20XX

Hint: consider the costs of starting up your business (rent, web domain, adverts, accountant etc),
consider where you might find financing

Income Item Amount (quantity) Cost per unit Total Cost AUD Date

Expense Item Amount (quantity) Cost per unit Total Cost AUD Date

Total TOTAL (Income-Expense)

CIM320
Creative Business Development
and Marketing
Slide 6: Risk Analysis
Types of risk: Internal, external, operational, financial, strategic

Risk Description Probability Severity Mitigation

How it effects your Likely-Moderate - Insignificant - minor - What will you do to avoid
business Unlikely major - catastrophic the risk?

CIM320
Creative Business Development
and Marketing
Support Materials
Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvas

Risk assessment tools: https://safetyculture.com/topics/risk-assessment/

PESTEL Analysis: https://www.business-to-you.com/scanning-the-environment-pestel-analysis/

CIM320
Creative Business Development
and Marketing