Title Defense

Group 3
12 ABM Prudence
The Gifts of Combined Shopping
Modalities to Consumers: from
Offline Shopping to Online
Shopping

12 ABM Prudence
Muli, Alexis M.
Garcia, Micaella M.
Closas, Liana Faye M.
Calma, Nicole Ann M.
Sebastian, Mary Anne O.
Lopez, Alyssa Nicole M.
Variables
Offline Shopping Online Shopping Combined Shopping
Offline Shopping

- The traditional means of buying for Filipinos.

- Occurs when customers go to a physical store and directly inspect the
products before making a purchase.
- It can range from a small neighborhood store to large corporate shopping
centers, such as supermarkets and malls.
Online Shopping

- Uses an electric device to purchase products via online.

- A popular means of shopping during the pandemic.

- Provides convenience for finding and buying products.

It provides for finding and buying goods without going out in public during
pandemic.
Combined Shopping
- The combination of offline and online shopping modalities.

- It is the flexible shopping method for buyers.

- Most used and most preferred shopping method by customers

Introduction

Summary
Scope and Delimitation
Who? Where? What? How?

Who? Consumers of all ages and genders

Where? Dinalupihan, Bataan and UNC-B.

What? Survey Questionairres

How? Google Forms

Target Respondents:
Summary of Assumption and
Expectations

Saturn
Saturn is composed of
hydrogen and helium
Conceptual Framework
Process Output

The Gifts of Combined

Shopping Modalities to Consumers:
from Offline Shopping to
Online Shopping
Survey
Questionnaires/
Google Form
Hypothesis of the Study
The research hypothesis states that combined shopping modalities to consumers from offline shopping to
online shopping is expected to be highly efficient for customers of different ages as technology advances.
Online shopping specifically will be more efficient and popular because it allows customers to purchase at
ease. On the other hand, traditional stores are still assumed to be favored by Filipino customers,
particularly for older customers, because it is more tangible and less risky than online shops. Lastly, the
combined shopping modality is assumed to be used and preferred by the majority of customers due to its
flexibility.
Statement of the
Problem
Big numbers catch your audience’s attention
||. Which of the following shopping modalities
are more preferred by consumers?
2.1 Traditional Shopping;

2.2 Online Shopping;

2.3 Combined Shopping?

|||. What are 3.1 Customers have more shopping options;

the effects of
using the 3.2 Consumers will find it easier to shop;

different
shopping 3.3 Consumers will have more awareness on how to
effectively use the various shopping modalities;
modalities to
consumers? 3.4 It can influence negative shopping behavior
Here you could describe your towards consumers, such as shopping addiction,
business model because it is easier to shop;

3.5 Customers will be more likely to become a

compulsive buyer, which can lead to shopping
addiction.
IV. Lists of intervention programs that aims to help
consumers to shop efficiently and affordably:

4.1 Customer Loyalty Bonuses Program

“Deserve mo ‘to!” – It is dedicated to offer
rewards and benefits to the loyal customers
of a shop.
4.2 Buy One Get One Promo “Buy 1?
Carry 1!” – It is made for consumers to
receive a free product after making a
purchase.
4.3 Discount Promo “Gora sa Mura” – It
provides discounts on products and
services to pique customers' interest and
attract new customers.
Significance of the Study
The purpose of this study is to determine the gifts of combined shopping modalities
to consumers from offline shopping to online shopping. It also aims to discover
consumer preferences for offline, online, and combined shopping. The research can
benefit the following:

1. Business owners will find this study useful in determining which products to
sell in the market in order to make the business successful.

2. Manufacturers will benefit from this study in determining the demand and
preferences of a diverse range of consumers.
 5. Future researchers
will benefit from this
4. Students will
study because it can
3. Pas will benefit learn from this
be used as a reference
from this study and study which
for future research.
become aware of the shopping
Future researchers
various shopping modalities are more
will learn and be
methods available convenient or
guided about
today and how to use efficient when
consumer preferences
them effectively. shopping.
as well as the benefits
of using various
shopping methods.
KNOW YOUR
CUSTOMER
Mars Mercury
Mars is actually It was named
a cold place after a god

Saturn Venus
It’s a gas giant Venus has a
and has rings beautiful name
GET IN TOUCH

Mars
Despite being red, Mars
is a cold place

Venus
Venus is the second
planet from the Sun
 A Picture
Always
Reinforces
the
Concept
Images reveal large
amounts of data, so
remember: use an image
instead of long texts
INFOGRAPHICS MAKE YOUR IDEA
UNDERSTANDABLE…

Mars is actually a
cold place

Venus has a
beautiful name

Saturn is the
ringed one
…AND THE SAME GOES FOR TABLES

Premium Flagship Niche Brand

Brand Brand
Sales (€ m) 7,564 11,900 1,750

Stores 839 2,754 206

Markets 192 202 180

 THIS IS A GRAPH

Mars
Despite being red, Mars
is a cold place

Venus
Venus has a beautiful
name and is very hot
To modify this graph,
click on it, follow the Mercury
link, change the data and Mercury is the closest
paste the new graph here planet to the Sun
 03

Analysis
A picture is worth a
thousand words
 THIS IS A MAP

21%
17% Europe
North America

23%
Asia
12%
Latin America
 MARKET OPPORTUNITIES

Mars is actually a Saturn is the ringed

cold place gas giant

Mercury is the Venus has a

closest to the Sun beautiful name
PRODUCT CATEGORIES

Saturn is the ringed

1 one

Venus has a
2 beautiful name

Mars is actually a
3 cold place

Earth is where we
4 live on
 04

Conclusion
REVIEW YOUR CONCEPTS

Mars Jupiter Saturn

Despite being red, It’s the biggest planet Saturn is the ringed
Mars is a cold place in our Solar System one and a gas giant

Mercury Venus Neptune

It’s the closest planet Venus has quite a It’s the farthest planet
to the Sun beautiful name from the Sun
DESKTOP
SOFTWARE
You can replace the image on
the screen with your own work.
Right-click on it and then
choose “Replace image” (GS) or
“Change image” (PPT) so you
can add yours
 TABLET
APP
You can replace the image on
the screen with your own work.
Right-click on it and then
choose “Replace image” (GS)
or “Change image” (PPT) so
you can add yours
OUR TEAM
Mars Jupiter
Mars is actually Jupiter is the
a cold place biggest planet

Mercury Venus
It’s the closest to Venus has a
the Sun beautiful name
Thanks!
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youremail@freepik.com
+91 620 421 838
yourcompany.com

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● Elegant young woman in
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