DUBAI DESERT

SAFARI

MARKETING
CAMPAIGN
Experience Adventure in the Heart of the Desert
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Destination Campaign Marketing Performance
Overview Strategy Plan Evaluation

TABLE OF
CONTENTS
 DESTINATION OVERVIEW

Dubai is renowned for its awe-inspiring desert landscapes, offering a myriad of thrilling activities and cultural
experiences. From exhilarating dune bashing and camel riding to traditional Bedouin camps and starlit dinners, the
Dubai Desert Safari promises an unforgettable journey into the heart of the Arabian desert.
 KEY ACTIVITIES & ATTRACTIONS

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 OUR COMPANY
Our Dubai Desert Safari stands out for its unparalleled
blend of adventure, culture, and luxury. With exclusive
access to pristine desert locations, VIP experiences, and
expert guides, we offer a truly immersive and
unforgettable desert adventure for every traveler.
 UNIQUE SELLING POINTS

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 TARGET AUDIENCE

Our target audience in Dubai includes adventure

seekers, luxury travelers, families, and cultural
enthusiasts seeking authentic experiences. We
cater to both domestic and international tourists
for desert adventures and relaxation.
 COMPETITOR ANALYSIS

Competitor A Standard packages Competitor 1 offers competitive pricing for Desert safari company offers various experiences from
$50 to $100 per person their desert safari packages, catering to standard to premium packages. Customers praise
budget-conscious travelers without professional staff, easy booking, and attention to detail
compromising on quality. during the safari.
Premium packages
$100 to $200 per person.

Competitor B Premium packages Known for their premium pricing, Luxury desert adventure company offers customized
$200 to $300 per person Competitor 2 targets luxury travelers experiences with private tours, gourmet dining, and VIP
seeking exclusive and customized desert access. Customers appreciate the exceptional service,
safari experiences with top-tier amenities attention to detail, and unforgettable experiences.
Exclusive VIP Packages
and services.
$300 to $500 per person

Competitor C Mid-range packages Competitor 3 provides comprehensive
$100 to $150 per person desert safari packages that include dune
bashing, camel riding, cultural activities,
and traditional Arabian entertainment,
catering to families and groups.
Customers appreciate the affordability and variety of
activities offered, as well as the knowledgeable guides and
entertaining performances during the safari.
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 MARKETING OBJECTIVES

Marketing objective 2 Marketing objective 4

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Marketing objective 1 Marketing objective 3

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 CAMPAIGN THEME

Desert Dreams: Explore,

Experience, Embrace

The campaign theme "Desert Dreams: Explore,

Experience, Embrace" encapsulates the essence of
our Dubai Desert Safari experience. Inspired by the
magic and allure of the desert landscape, our theme
invites travelers to embark on a journey of
discovery, adventure, and cultural immersion.
 CAMPAIGN STRATEGY

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 DIGITAL MARKETING PLAN

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 SOCIAL MEDIA STRATEGY

Strategy 1 Strategy 2 Strategy 3 Strategy 4

 CONTENT CALENDAR
Our content calendar strategically schedules engaging blog posts,
videos, social media, and email campaigns to inform and engage our S M T W T F S
audience consistently across channels during the campaign.

1 2 3 4 5 6 7

Sep 10 Schedule 01
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Sep 29 Schedule 03
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 CUSTOMER TESTIMONIALS

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 CONTACT INFORMATION

123-456-789 @ourcompany

company@email.com website.com

Please reach out to us for inquiries, bookings, and partnership opportunities related to the Dubai Desert Safari marketing campaign.
 THANK YOU

Thank you for joining us on this journey through the Dubai Desert Safari Marketing Campaign. We appreciate
your time, support, and enthusiasm for our vision and mission. Together, we can create memorable experiences,
inspire travelers, and showcase the beauty and wonder of the Dubai desert to the world.
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