TT: traditional trade

MT: modern trade

Fast Moving Consumer Goods Dynamics - Vietnam (TT + MT VietNam)

7.4%
4.9%
5.2%
4.2% 4.3% 4.3% 4.7% 4.3% 4.6%
3.0% 2.5% 2.1%
2.3% 2.7% 2.4% 1.9%
2.1%
1.9% 0.0%
2.0% 2.3% 1.6% 1.8% 2.3% 2.4% 2.5%
2.4% 1.4%
0.6%
0.7% -0.8%
-4.5% -0.4%
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

-3.7%
-9.5%

-9.9%

MAT YA MAT TY . YTD YA YTD TY . Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 L3Ms

Unit Value Growth Volume Change (Weighted Value) Nominal Value Growth

Source: Nielsen Retail Index – Versus year ago – Nationwide (TT ON + OFF VietNam + MT VietNam). Period ending APR20

1
 MARKET OVERVIEW: TT vs MT
Market Value Contribution in Total VietNam: 86% 14%
MAT TY - vs. YA YTD TY - vs. YA

18.4%
18.8%

17.2% 20.4%

2.1%
0.0% 1.9% 1.2% 0.7% 0.7% -1.7%
2.0% -0.3% -4.5%
-3.7%
-2.1% -7.9%
-7.2%

Vietnam (TT + MT VietNam TT MT Vietnam Vietnam (TT + MT VietNam TT MT Vietnam

Copyright © 2019 The Nielsen Company. Confidential and proprietary.

VietNam) VietNam)

L3Ms - vs. YA L3Ms - vs. PP

-1.1% -0.6%
-7.7%
8.9%
16.1% -11.2% -10.6%
-0.4% 0.0% -11.1%
-9.5% -12.6% -7.1% -12.3% -11.0%
-9.9%
-12.6%
-18.7%
Vietnam (TT + MT VietNam TT MT Vietnam
VietNam) Vietnam (TT + MT VietNam TT MT Vietnam
Note: Total VietNam: VietNam (TT + MT VietNam). Period ending: APR20 VietNam)

Source: Nielsen Retail Index. With New Universe updated in 6th Feb, 2020 2
 MARKET OVERVIEW: Urban vs Rural
Market Value Contribution in Total VietNam: 43% 44%
MAT TY - vs. YA YTD TY - vs. YA

1.7%
1.5%
2.2% 0.7% 0.3%
1.9% 1.5%
-4.9%
-0.3% -0.7% -7.9% -3.3%
-2.1% -11.2%
-3.6%
-2.1% -7.2%

-10.9%

VietNam TT Urban TT Rural TT VietNam TT Urban TT Rural TT

Copyright © 2019 The Nielsen Company. Confidential and proprietary.

L3Ms - vs. YA L3Ms - vs. PP

-0.6%
0.7%
1.1%
0.0% -0.5% -0.9% -5.1%
-4.4%
-9.4%
-12.6%
-16.1% -8.3% -11.1%
-10.6%
-12.6% -16.5%
-17.4%
-16.6%

VietNam TT Urban TT Rural TT VietNam TT Urban TT Rural TT

Note: Total VietNam: VietNam (MT Urban). Period ending: APR20
Source: Nielsen Retail Index. With New Universe updated in 6th Feb, 2020 3
 .

Vietnam (TT + MT VietNam) - FMCG - Value % Share Vietnam (TT + MT VietNam) - FMCG - Value % Chg YA
MAT YA MAT TY L3Ms

FMCG 4.2 2.1 -9.9

21.3 21.3 19.5
Beer 6.0 2.1 -20.3

19.6
Non-alcoholic Beverage 7.2 1.7 -15.3
20.3 20.3
Cigarette 3.1 -0.1 -10.8
14.0
14.3 14.0
Baby Care
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

2.2 3.8 -5.9 -11.9

2.3 2.1
12.0
12.5 12.2 Milk Bases -1.4 0.0 -5.7

16.6 17.4 19.6 Foods 4.0 7.1 3.1

6.3 6.2 6.4 Home Care 3.8 1.1 -5.5

6.5 6.5 6.9
Personal Care 4.0 2.9 -0.1
MAT YA MAT TY L3Ms

Categories including: Shampoo, Hair Conditioner, Toilet Soap, Toothpaste, Toothbrush, Feminine Protection, Laundry, Dishwashing Liquid, Fabric Softener, Household Cleaner, H.I. Aerosol,
H.I. Coil, Insecticide Control, Msg-Bouillon, Instant Noodles, Biscuits, Pie & Sponge Cake, Soft Drink, Energy Drink, RTD Tea, Fruit Juice, Package Water, Sport Drink, Coffee , Beer, RTD Milk, SCM,
Sauces, Chili Sauce, Tonic Fodd Drink, Cigarette, Milk Powder, Baby Diapers, Facial Tissue, Tissue (Napkin/Toilet/Kitchen), Candy, Snack.
Source: Nielsen Retail Audit, Period Ending: APR20
4
 NON-ALC BEVERAGE
.

Vietnam (TT +MT VietNam) - Beverage (w/o Beer)- Value % Share Vietnam (TT +MT VietNam) - Beverage (w/o Beer) - Value % Chg YA
MAT YA MAT TY L3Ms

9.0 8.8 9.4 Non-alcoholic Beverage 7.2 1.7 -15.3

6.8 6.8 6.8
2.5 2.3 2.1 Coffee 2.5 -0.9 -11.5
14.3 14.4 14.6
Healthy Food Drinks 15.3 1.4 -14.7
10.0 10.2 9.4
Sports Drink -5.3 -6.8 -20.6
4.6 4.8 5.0
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

Ready-To-Drink Tea 9.3 2.7 -13.8

32.0 32.0 31.6

Packaged Water 9.6 4.3 -17.3

Fruit Juice 2.8 5.7 -11.0

20.7 20.6 21.1 8.4 1.7 -15.4

Energy Drinks

Soft Drink 5.3 1.0 -17.3

MAT YA MAT TY L3Ms

Source: Nielsen Retail Audit, Period Ending: APR20

5
 NON-ALC BEVERAGE
.

Vietnam (TT +MT VietNam) - Beverage (w/o Beer)- Value % Share Vietnam (TT +MT VietNam) - Beverage (w/o Beer) - Value % Chg YA
YTD YA YTD TY L3Ms

9.3 9.7 9.4 Non-alcoholic Beverage 9.1 -7.6 -15.3

6.8 6.7 6.8
2.2 2.1 2.1 Coffee 4.2 -4.3 -11.5
14.2 14.3 14.6
Healthy Food Drinks 16.2 -8.2 -14.7
9.5 9.3 9.4
Sports Drink -4.2 -14.6 -20.6
4.7 5.0 5.0
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

Ready-To-Drink Tea 10.6 -7.0 -13.8

31.5 31.2 31.6
Packaged Water 14.9 -9.5 -17.3

Fruit Juice 7.9 -3.0 -11.0

21.6 21.7 21.1 10.2 -8.5 -15.4

Energy Drinks

Soft Drink 6.2 -7.3 -17.3

YTD YA YTD TY L3Ms

Source: Nielsen Retail Audit, Period Ending: APR20

6
  Retailers claim the recent impact on their revenue - Total Vietnam | North | Central | South

Total Vietnam North Central South

N = 699 N = 223 N = 232 N = 244

4 2 3 6
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

35 40 41
47
49
63 57 53

Q1 – Compared with the same period last year, how is your store revenue? So với cùng ký năm ngoái, doanh thu cửa tiệm anh/ chị như thế nào?
Source: Nielsen Retailer Interview (10th – 24 th Feb) 7
  Off Premise Purchase Growth –  Off-Premise - Stocking intention in the next 2-3 months by category/ group of categories
February versus Average February
2018, 2019, 2020 2 2 5 5 3 1
7
3

56
Feb 19 +0%
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

76
77 90
83 88
73
Feb 20 -10% 76

42
22 18
11 11 9 9 7
Beer Biscuit, Candy Beverage Milk-based Personal Care Household Cigarette Regular Food
& Snack products Care

Less Same More

Q4 – How do you plan to stock for each category in the next 2-3 months? (*) Any category does not add up 100% as retailers do not sell that category
Source: Nielsen Retailer Interview (10th – 24 th Feb); Nielsen RA Feb’20 data ending 8
 Top 4 supporting activities
Off Premise On Premise
retailers want from manufacturers in the next 2-3 months
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

28% Apply special stocking price 34%

18% End-consumer promotions 17%

18% Exchange/ stock return 13%

17% Increase discount for stocking with large amount 15%

Q8 – What are supporting activities you want from manufacturers in the next 2-3 months?
Source: Nielsen Retailer Interview (10th – 24 th Feb) 9