[check in] General Information

PERSONAL
BRANDING
THANH VU (STELLA)

General Information
ALL BRANDS OF
THE H&M GROUP

General Information
 AIESEC x HM

From one store in the Swedish town of Västerås to the global company we are today, our
story is one of growth & change. Fashion & affordability. Collaboration & innovation. Style
& sustainability.

FOUNDED COUNTRIES

1947 76
STORES COLLEAGUES

4200 120,000
General Information
Confidential Information
 AIESEC x HM

OUR CULTURE

Everyone is a Inclusion &

Our values
leader Diversity

General Information
 AIESEC x HM

BE YOURSELF & MORE AT

H&M is a place where you can express your full self & feel like you
truly belong. Where new and impossible combinations are possible,
together.

Only you know what makes you unique. We need your unique
perspective.

General Information
Confidential Information
 PERSONAL BRAND
THE STORIES MAKE YOU, YOU!

General Information
1 PERSONAL BRAND

2
CRAFTING A STANDOUT PERSONAL BRAND

3 PUTTING YOUR BRAND INTO ACTION

General Information
1 | PERSONAL BRAND

General Information
 HM x AIESEC

HOW DO OTHERS PERCEIVE

YOU?

SEEK FEEDBACK FROM SOMEONE YOU’VE

o KNOW FOR 3 – 5 YEARS

o MET IN THE LAST TWO YEARS
 HM x AIESEC

EVERYONE HAS A PERSONAL BRAND, BY

DESIGN OR BY DEFAULT
 HM x AIESEC

PERSONAL BRAND

“
YOUR REPUTATION OR
HOW YOU’RE SEEN BY OTHERS
&
HOW YOU WANT PEOPLE TO SEE
YOU
”
Harrison Monarth, Havard business review, 2022
 HM x AIESEC

TELL ME ABOUT YOURSELF?

 HM x AIESEC

WHY
PERSONAL BRAND
IS IMPORTANT ?

“STAND OUT FROM THE CROWD

LEAD TO OPPORTUNITY
BUILD IN TRUST
CONSISTENCY
”
2 | CRAFTING A STANDOUT
PERSONAL BRAND

General Information
 HM x AIESEC

MAKING YOUR
BRAND AUTHENTICALLY
YOU!

“Core character strengths

Skill strengths and competencies
Align your values to the organization’s goals
”
 HM x AIESEC

MAKING YOUR
BRAND AUTHENTICALLY
YOU!
“ ORGANIZATION
PURPOSE

CORE CHARACTER STRENGTHS

Curiosity Aspiration
Restorative Strategic
Ideation
Individualization Proactive

SKILLS COMPETENCES
Strategic planning Coaching
Interpersonal Onboarding HRIS
Critical-thinking
Active-listening
Employee experience
Performance management
”
Leadership
Talent acquisition & development
 HM x AIESEC

CREATE AN UNFORGETTABLE
BRAND STATEMENT

“I [what you do in an engaging way]. Using/ with

[key qualities] to / so [the outcome it has or the
impact you hope to achieve]
”
I manage a team of project managers who design sustainable technologies that
make a difference to the environment. I love the work I do each day.

I help talent to unleash their full potential using my individualized strength and
coaching experiences. Until now I have successfully develop hundreds of
talents into next roles.
 HM x AIESEC

CREATE AN UNFORGETTABLE
BRAND STATEMENT

“TELL ME ABOUT YOURSELF

”
 HM x AIESEC

CONDUCT YOUR AUTHENTIC

PERSONAL BRAND AUDIT

“How do you perceive yourself?

How do others perceive you?
Is it aligned?
Where do you want your career to go next?
”
3 | PUTTING YOUR BRAND INTO
ACTION

General Information
 HM x AIESEC

POSITIONING YOUR
PERSONAL BRAND

INTENTIONAL NETWORKING
DECISION MAKER
INFORMATIVE SOURCES
SUPPORTIVE PEOPLE
 HM x AIESEC

POSITIONING YOUR
PERSONAL BRAND

INTENTIONAL NETWORKING STRATEGY

BE A RESOURCE
STAY IN TOUCH
ALWAYS BE GENUINE
 HM x AIESEC

REINFORCE YOUR
PERSONAL BRAND

IN EVERY MEETING
RECOGNIZING OTHERS
 HM x AIESEC

REINFORCE YOUR
PERSONAL BRAND

IN EVERY MEETING
Come with something to say
Ask a relevant question
Show support
Speak with confidence
Find ways to live your brand
 HM x AIESEC

REINFORCE YOUR
PERSONAL BRAND

RECOGNIZING OTHERS

Acknowledging positive behaviour

Be authentic
General Information
 THANK YOU!

[check in] General Information