CONTENT AND TECHNICAL

Instructions:
• This Live Project has 2 parts: Part 1: Analysing upGrad SEO Audit
report; Part 2: Analysing your Blogs’ SEO Audit Report.
• You will analyse the SEO audit report for upgrad.com and suggest
ways to optimise for a better SEO score. Similarly, you will analyse
the SEO audit report for your blog using SEO Meta in 1 click
• You need to provide (any) two optimisation techniques for content and
(any) two for technical.
PART - A
Content SEO

From the SEO audit report given, suggest ways to perform Content SEO.

Your Answer:

Optimization suggestion 1 (It includes- Heading Tags Test)

As per the SEO Audit Report of Upgrad, there are a few issues with Content SEO that are
yet to be fixed out of which the first I have selected is the Heading Tags Test

1. Heading Tags Test – The main H1 heading tag must be utilized in the content of your
website because it helps to organize it and is missing from the report. Heading tags are
essential when writing any material for your website.
Content SEO

From the SEO audit report given, suggest ways to perform Content SEO

Your Answer:

Optimization suggestion 2 – (it includes - Image Alt Text)

As per the SEO Audit Report of Upgrad, there are a few issues with Content SEO that are
yet to be fixed out of which the second I have selected is the Image Alt Test

2. Image Alt Text – Image Alt Text is a must when we write the content as it helps screen-
reading tools describe images to visually impaired readers and allows search engines to
better crawl and rank your website
Technical SEO

From the SEO audit report given, suggest ways to perform Technical SEO
Your Answer

Optimization suggestion 1 (It Includes – Site Loading Speed Test)

As per the report, the site speed is 6.65 seconds which is more than the actual average loading
speed i.e. 5 seconds.

To fix the Site Loading Speed Test we can follow the following points –

1. Minimize HTTP requests

2. Use Gzip compression
3. Minimize the size of the images
4. Move all CSS style rules into a single, external, and minified CSS file
5. Minimize HTML, JavaScript, and CSS
Technical SEO

From the SEO audit report given, suggest ways to perform Technical SEO.
Your Answer

Optimization suggestion 2 (It Includes – HTML Page Size Test )

As per the report, the size of the webpage is 182.5 kb which is greater than the average size i.e.
33 kb.

To fix the error, we need to follow the following steps-

1. Reduce the size of the webpage to match the average
2. Use of custom fonts should be limited
3. Optimize the page images
PART - B
Attach your Blog’s SEO Report from SEO Meta in 1 click (in the
form of screenshots)
Screenshot of my SEO Report from SEO Meta in 1 Click
Q1. Identify two content and two technical gaps for your webpage. State relevant optimization
techniques for the same.
Your Answer

The two content gaps for my webpage that I need to fix are –

1. Image Alt Text – Image Alt Text is a must when we write the content as it helps
screen-reading tools describe images to visually impaired readers and allows search
engines to better crawl and rank your website

2. Keywords – As per my SEO Report, while working on SEO Content, I missed the
keyword targeting for my Blog, and as it is important to use the keywords to rank the
page, I need to fix this error.

The two Technical gaps for my web page that I need to fix are –

3. Link-building – As per my SEO report, my blog does not include link-building or

backlinks, and as sites with more backlinks tend to earn higher rankings I have to fix
Q2. Identify the Title tag, H1, H2 and H3 tags for any of your blog pages.

1. Title Tag – It includes 31 Characters

2. H1 Tag – There are 3 H1 tags in my blog

3. H2 Tag – There are 2 H2 tags in my blog

4. H3 Tag – There are 2 H3 tags in my blog

Q3. What is your website’s desktop and mobile page speed; and how can you improve it?

Your Answer

My Mobile Page Speed is 51 and my Desktop Page Speed is 55 for improvising the speed I can follow the
following steps –

1. Reduce HTTP Requests

2. Minimize HTML, JavaScript, CSS
3. Compressing or reducing the size of the Images
4. Use Gzip compression
Q4. Study your report and identify if your blog has a robot.txt file ?
Your Answer

According to my Blog Page Report, my blog have a robot.txt file

INDEX, FOLLOW, MAX-IMAGE-PREVIEW:LARGE, MAX-SNIPPET:-1, MAX-VIDEO-PREVIEW:-1