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CCP604 (B)
CCP604 (B)
ANDHRA PRADESH
Name : Md. Qudeer rehman
Designation : Head, CCP
Branch : DCCP
Institute : KDR, GPT Wanaparthy
Year/ semester : VI semester
Subject : Banking
Subject code : CCP-604(B)
Topic : Marketing of banking
products
Duration : 50 mts
Subtopic : Marketing Strategies of
Modern Banking Insurance
Teaching aids : Diagrams
CCP604(B).81 1
Objectives:
On the completion of this period you would be
able to
Explain the products the banker can offer in
marketing
List the various activities covered by banker under
insurance
Explain the liabilities of a banker
Explain various insurance subjects to be covered by
banker
CCP604(B).81 2
Recap
Marketing of banking products
Various products – loans for housing,
personal belongings domestic appliances,
educational
The terms and conditions attached to loans
Merits for taking bank loans
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Marketing of
banking
The following
are main
products
Already discussed
earlies
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Insurance
Activities
Payment
Mortgage Collection
of
of policies of policy
premium
For loan amount
of policy
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Banker offers
services under
Various insurance
activities
CCP604(B).81 8
Summary:
We have discussed about:
The various products under insurance
activities to be covered by a banker
Services of a banker
Commission interest to be charged
Liabilities of a banker towards insurance and
policy holder
CCP604(B).81 9
Assignment:
2. Explain the various services offered by a banker
in insurance
3. Explain any six liabilities of policy holder and
banker when a policy becomes defective
4. Explain the followings:
a) Premium amount paid by a banker
b) Collection of policy money on maturity
c) Insurance on movable/immovable properties
CCP604(B).81 10
Quiz
2. When a defective policy is given a banker to
collect money on it the banker is not liable
c) If a policy holder conceals an important
information from insurer
d) If a policy holder gets the policy on fraudulent
grounds
e) If the premium are paid continuously by the policy
holder
f) All the above
CCP604(B).81 11
Quiz
2. Immovable property for which an
insurance policy can be taken are as
follows:
c) Land and buildings
d) Show rooms and goods
e) Cinema halls, godowns and shops
f) All the above
CCP604(B).81 12
Quiz
CCP604(B).81 13
Frequently asked questions
2. Explain of bankers services in insurances
activities in eight sentences
3. Explain when a banker is not liable for
collection of money on a defective policy
in eight sentences
CCP604(B).81 14