EL GA2 Presentation on

Sneaker Culture
By: Tarun Rana Rajdevar, Loi Sang Hin Caius,
Akshat Gupta, Han Jin Le
What was society like ? (Socially)

- Strict social norms

- Changing demographics
Sneakers started gaining popularity in the
late 1800s and early 1900s.
What was society like ? (Economically)
- Industrial
boom
- Labour
movements
What was society like ? (Culturally)
- Rise of leisure time
- Early stages of
celebrity culture
What was society like ? (Racially)

- Embracement of the Black community

 What were the
factors
assisting in its
popularity ?
(Basketball)
- Micheal
Jordan and
the Nike Air
Jordans
 What were the
factors assisting
in its popularity ?
(Hip-Hop Music)

- RUN DMC
and the
Addidas
Superstars
What was the ensuing phenomenon like ? (Casualisation)

- Dress codes
relaxed
- Comfort
prioritised
What was the ensuing phenomenon like ?
(Rise of Sneaker Culture)

- Brand Loyalty
- Technological Advancements
- Celebrity Influence
- Collecting
What was the ensuing phenomenon like ?
(Socially)

- Status symbol
shift
What was the ensuing phenomenon like ?
(Economically)

- Sneaker Resale
Market
How did it impact culture ? (Self-expression)

- Individuality
- Casualisation
How did it impact culture ? (Community)
- Sneakerhead
Culture
- Athletic
Fandom
- Streetwear
How did it impact culture ? (Social)

- Social
Commentary
How did it impact culture ? (Economic)

- Globalised Marketing
How the artwork illustrates
sneaker culture...
 In the world of sneakers, where style and grace intertwine,
The streets are paved with fresh kicks, each one a work of art.
From Air Jordans to Sambas, each shoe a masterpiece to behold,
The sneakerheads roam, their feet a canvas, their souls pure gold.

The hunt for the latest pair, a quest of legendary proportion,

The lines form early in the morning, the crowd a sea of devotion.
The anticipation builds, along with the excitement in the air,
As the doors open wide, the sneakers showcase their flair.

The collectors, their shelves a gallery of hues,

The Poem
Their prized possessions, a treasure trove teeming with sneakery blues.
Their hearts filled with joy, their souls on fire,
Their love for sneakers, a passion that never retires.

Sneaker culture, in a league of its own,

Where fashion and art are all known.
From the streets to the runway, the sneakers reign supreme,
A symbol of style, a symbol of esteem, the ultimate dream.

So let us celebrate, this world of sneakers,

A culture of creativity, a world of features.
For in the world of sneakers, we discover our true selves,
 In the world of sneakers, where style and grace intertwine,

The streets are paved with fresh kicks, each one a work of art.

Stanza 1 From Air Jordans to Sambas, each shoe a masterpiece to behold,

The sneakerheads roam, their feet a canvas, their souls pure gold.
 In the world of sneakers, where style and grace
intertwine,

The streets are paved with fresh kicks, each one a

work of art.

Stanza 1 From Air Jordans to Sambas, each shoe a masterpiece to behold,

The sneakerheads roam, their feet a canvas, their souls pure gold.
 In the world of sneakers, where style and grace intertwine,

The streets are paved with fresh kicks, each one a work of art.

Stanza 1 From Air Jordans to Sambas, each shoe a

masterpiece to behold,

The sneakerheads roam, their feet a canvas, their

souls pure gold.
 The hunt for the latest pair, a quest of legendary proportion,

The lines form early in the morning, the crowd a sea of devotion.

Stanza 2 The anticipation builds, along with the excitement in the air,

As the doors open wide, the sneakers showcase their flair.

 The hunt for the latest pair, a quest of legendary
proportion,

The lines form early in the morning, the crowd a

sea of devotion.

Stanza 2 The anticipation builds, along with the excitement in the air,

As the doors open wide, the sneakers showcase their flair.

 The hunt for the latest pair, a quest of legendary proportion,

The lines form early in the morning, the crowd a sea of devotion.

Stanza 2 The anticipation builds, along with the excitement

in the air,

As the doors open wide, the sneakers showcase

their flair.
 The collectors, their shelves a gallery of hues,

Their prized possessions, a treasure trove teeming

with sneakery blues.

Stanza 3 Their hearts filled with joy, their souls on fire,

Their love for sneakers, a passion that never retires.

 Sneaker culture, in a league of its own,

Where fashion and art are all known.

Stanza 4 From the streets to the runway, the sneakers reign supreme,

A symbol of style, a symbol of esteem, the ultimate dream.

 Sneaker culture, in a league of its own,

Where fashion and art are all known.

Stanza 4 From the streets to the runway, the sneakers reign supreme,

A symbol of style, a symbol of esteem, the ultimate dream.

 The collectors, their shelves a gallery of hues,

Their prized possessions, a treasure trove teeming

with sneakery blues.

Stanza 3 Their hearts filled with joy, their souls on fire,

Their love for sneakers, a passion that never retires.

 The collectors, their shelves a gallery of hues,

Their prized possessions, a treasure trove teeming with sneakery blues.

Stanza 3 Their hearts filled with joy, their souls on fire,

Their love for sneakers, a passion that never retires.

 Sneaker culture, in a league of its own,

Where fashion and art are all known.

Stanza 4 From the streets to the runway, the sneakers reign

supreme,

A symbol of style, a symbol of esteem, the ultimate

dream.
 So let us celebrate, this world of sneakers,

A culture of creativity, a world of features.

Stanza 5 For in the world of sneakers, we discover our true selves,

A world where we can be free, and our souls can find wealth
 So let us celebrate, this world of sneakers,

A culture of creativity, a world of features.

Stanza 5 For in the world of sneakers, we discover our true selves,

A world where we can be free, and our souls can find wealth
 So let us celebrate, this world of sneakers,

A culture of creativity, a world of features.

Stanza 5 For in the world of sneakers, we discover our true

selves,

A world where we can be free, and our souls can

find wealth