UNIT 2: LESSON THREE

CONTENT OF BUSINESS LETTER

 2.2.1 THE INTRODUCTORY
PARARGRAPH
 IMPORTANCE OF HAVING A GOOD INTRODUCTION

- We have already discussed about the introduction of a business letter

in Unit 1
- In addition to that, it is to give the reader a reason to want to know
more about what you are writing.
 Start with the introduction, follow up with a phone call, then few meetings,
lastly, make the sale
2.2.1 THE INTRODUCTORY
PARAGRAPH CONTINUES
 CONTENT OF THE INTRODUCTION
- In this paragraph, explain why you are writing
- Give brief background information, your personal experience about the
person, service, product or company you want to introduce
- Focus the attention of the reader with a stimulating question, a
quotation from a well known, respected source or anecdote (narrative)
- It should contain a general statement or remark about the topic to put
the reader into context
 2.2.1 THE INTRODUCTORY
PARAGRAPH CONTINUES

 Your tone should be friendly to create a good impression of what you want to
say
2.2.2 THE BODY PARAGRAPH

 CONTENT OF THE BODY PARAGRAPH

- explain the reason for writing in details

- if you are applying for the job, say why you think you are the
best person for the job

- summarise your skills and experience

TYPES OF CONCLUSION

 1. Summary – summarise your reason for writing or summarise main points

from the body
2. Call to action – suggest readers to take action regarding the topic
3. Question – ask a question to make readers to think.
4. Answer - the thesis statement, revisiting
 2.3 THE CONCLUSION
PARAGRAPH
 CONTENT OF THE CONCLUSION PARAGRAPH
- summarise your reason for writing
- make clear what you want the recipient to do –call to action
- be strong and upbeat so the reader will want to meet you
- thank the person for the time taken
- include contact information
 2.4 SOME CONVENTIONS (CONCORDS)OF
LETTER WRITING

 VERY IMPORTANT!

PLEASE STUDY THE CHECKLIST TO FOLLOW WHEN WRITING BUSINESS LETTERS

ON PAGE 6 – 9

D stops here