Meisterverse Playbook

Sales Playbook
  Key Insights
 Our Customers
 Our Sales Process
Playbook  Content & Sales Tools
Outline  Deal Advancement Plays
 Expected Metrics
 Marketing Campaigns
  Enter key insights based on primary research with customers,
that challenge prospects to think differently about their current
Key Insights situation. These could be stats that show growth and advantages
post implementation of our services
  Ideal Customer Profile
 Value Proposition
Our Customers  Customer Journey Mapping
  Demographics (Who They Are)
 Annual Revenue, No: of Employees, Industry etc…

 Psychographics (How They Think)

 Culture (flexibility,open to new ideas and change), growth
orientation (focused on growth and testing new ideas),
technology or visual creatives adoption profile (early
adopters?)
Ideal Customer  Behavioral (How they act)
Profile  Engagement (how complicated is their decision making before
adopting something new), buying process (flow of process from
team to team)

 Environment (Their Situation)

 Tech landscape (their current platform for sales, marketing and
how we can help make things easier for them), Geographical
location, Alignment with departments that are influencers
 Better
For Service Is Ideal For Because
Than

focus on the
identify primary
Key Ideal customer
concise
description of the
describe the best competitor or
differentiator and
back up claim of
profile use of the service competing
Criteria service
approach
superiority with
facts

Value Our
Service
Proposition
Better
For Service Is Ideal For Because
Than
focus on the
Companies 3D/2D asset identify primary
Key looking out to creation for describe the best competitor or
differentiator and
back up claim of
outsource their different end use of the service competing
Criteria asset creations clients approach
superiority with
facts
Our
Service
 Prospecting/Need Qualification/ Demo/ Proposal/ Contract/
Analysis Discovery Consideration Decision Implementation

Content & *Buyer Guide *Whitepaper *Case Studies

*Proposal Deck
*Customer Reviews
*Onboard
*Post Purchase

Sales Tools
*Info-graphics/Videos *Overview video *Specific Videos/Demo
*Analytics? services/Subscriptions

Customer Facing
Content/Asset

*Personalized videos or intro *Lead qualification

scripts checklist *Demo Script *Sales Ppt *Contract templates
*linkedin connection request *feature, advantage and *Objection response tool *Proposal template pricing guide
template benefit tool
Internal sales
Tools
 Sales
Engagement
Funnel