Inbound marketing &

SEO
THE MODERN MARKETERS TOOLS
What is Inbound Marketing?

It’s about building a long term relationship with your users,

increasing their value over time

Stranger Visitor Lead Customer Promoter

Attract Convert Close Delight

= value of user
Inbound vs Interruption Marketing

Source : moz.com
Why put more effort into
inbound marketing?
Interruption (or outbound) marketing is only about
selling a product

vs

Inbound marketing is about building a relationship

(you will get to sell the product as well)
 So…
What is SEO?
1 out of 10 clicks 9 out of 10 clicks
IMPORTANT NOTE

Statistics and data can vary A LOT for specific search terms,
The facts & figures presented are standardized
SEO – Ranking matters

Organic Traffic
2nd Page 3rd page +

Bing

Yahoo

1st page
 And…
How do I “SEO”?
Use the right tools

Analytics

Automation Content

Inbound
marketing

Email SEO

Social Media
Understand what your users want

Be analytical Be creative
Find your keywords
Understand the importance of long-tail keywords vs short-tail
Know the rules

sets the rules

BE HONEST
BE USEFUL
BE SOCIAL
BE RELEVANT
That’s it?
 Marketing

Digital Marketing Offline Marketing …

Affiliates/ Focus
SEM … Old Media …
Referrals groups

PPC SEO should just be part of a larger marketing strategy

Useful Starting Sources
 www.moz.com/learn/seo
 www.searchengineland.com
 www.searchenginewatch.com

Useful Starting Tools

 https://adwords.google.com/ko/KeywordPlanner/ (to find keywords)
 https://www.semrush.com (to monitor keyword evolution)
 https://www.moz.com/researchtools/ose (to find useful backlink sources)
 https://www.google.com.sg/analytics/ (to understand on-site behaviour)
Q&A