BUSINESS PROJECT

AIZA RASHEED (SP23-BBA-002)

NIDA FAROOQ (SP23-BBA-011)
ASAD KHAN (SP23-BBA-004)
 KNOW THE COMPANY

• Name of the company

“VALUE GOODIES”

• Type of Company
Partnership Firm of three

• Type of Business
Customized Gifts Services
 VISION AND MISSION

• VISION
To become the creative house of first choice in our chosen areas by building
beneficial and lasting relationship with customer through a process of continuous
improvement.

• MISSION
To convert the customer needs and wants into reality.
 INTRODUCTION

• Every person is in search of attractive and innovative products for purpose of exchanging gifts.

• The idea of “VALUE GOODIES” is to establish an online market that makes a variety of
customized items under one roof and to provide a platform that will facilitate customers to
demand the gift of their choices.

• It is basically working from home method by offering a variety of customized products to

customers.

• At value goodies people will like to purchase customized items as gift because when we gift
something customized to a partner there’s a lot of emotions that goes with the gift.
 BUSINESS DESCRIPTION

• Idea of “value goodies” is to provide a large variety of innovative and creative

customized items under one roof.
• The name of our organization is “value goodies” which is actually an effort to
provide exceptional items for special celebrations and occasions.
• It is basically a manufacturing as well as merchandising business in which we
are going to present a wide assortment of customized items.
• This is the point of uniqueness in the particular geographical area in which our
business lies.
 PRODUCTS OFFERED

• Customized Photo Frames.

• Customized Greeting Cards.
• Wedding Boxes.
• Customized T- shirts.
• Customized Notebooks.
• Customized Scented Candles.
PRODUCTS OFFERED
 OUR MAIN OBJECTIVE

Main objective of value goodies is to glorify the different occasions of our

customers by providing exclusive and quality products.
• Commitment to well-being.
• Commitment to the team objective.
• Commitment to goal attainment.
• Commitment to our time management system.
• Commitment to excellence in all we do.
• Commitment to incredible, outstanding, unbelievable customer service.
• Commitment to innovation.
 MARKETING PLAN

The most important plan for a new starting venture is a marketing plan because
without the marketing plan, a business can never exist.
• Value Goodies is going to make its customers aware through efficient
marketing plan that we value our customer at each and every point.
• Value Goodies marketing efforts focus on making its customers realize that we
are offering variety of imaginative customized article that can embellish their
special moments.
• Our ideas are creative and innovative that is what others are lacking we are
going to establish a new trend in that society by giving variety of customized
ingenious items under one roof.
SEGMENTATION AND TARGET MARKET

SEGMENTATION
Dividing into smaller groups according to needs and wants of customers.
• Demographic segmentation.
• Psychological segmentation.
.

TARGET MARKET
Value goodies has two distinct group of customers.
• Individual
 DIFFERENCIATION AND POSITIONING

Differentiation
• To create superior value
• To create differences from others
• Four P’s

Positioning
• By adversities
• By PR
• By creating positive word of mouth
 MARKETING STRATEGIES

Targeted Social Media Campaigns

• Use platforms like Instagram, Facebook, Pinterest to showcase unique personalized gifts.
Run targeted ads, collaborate with influencers and engage with audience by sharing
customer stories, behind the scene content and gift ideas

Partnerships and Collaborations

• Collaborate with complementary businesses, influencers or event planners for joint
promotion or gift bundles. Partner with local businesses for cross promotion or exclusive
offers
 MARKETING STRATEGIES

Make connections with customers

• Build an email list of customers interested in personalized gifts. Send personalized
newsletters featuring new products, discounts and exclusive offers. Use segmentation to
tailor emails based on purchasing history

By Giveaways
• You can also provide free giveaways to your customers. This will create a sense of
connectivity between you and your customers
 SWOT ANALYSIS

STRENGTHS
• Huge profit margin
• Not necessary to rely on banks for financial startup
• Provides discount for the regular customer
• Online customized item purchasing facilities

WEAKNESSES
• Low profits in the early stages of the business.
• Lack of awareness among public regarding the business
 SWOT ANALYSIS

OPPORTUNITIES
• Level of the demand of customized items is increasing day by day
• Drive away of consumer from lavish items toward more personalized gifts

THREATS
• Possibility of new entrants in the market due to low entry barriers
• No direct competitor
 FINANCIAL PLAN

Value Goodies being a new business needs a high capital investment to recover its
expenses like advertisements, PR, packaging, shipping, etc. Thus we are investing
RS 360,000 as its initial capital investment.

We are three active partners who are fulfilling the whole capital requirements to
meet its startup cost.
No debt is included to raise funds because it has an extra burden of expenses as
interest, which results in lower profits.
 FINANCIAL PLAN

NAMES CAPITAL INVESTED

NIDA FAROOQ 1.20 LAC

ASAD KHAN 1.20 LAC

AIZA RASHEED 1.20 LAC

 EQUIPMENTS

EQUIPMENTS PRICE

PRINTER RS 18,500

LASER ENGRAVING RS 175,000

MACHINE

HEAT PRESS MACHINE RS 40,000

MARKETING AND COLLABORATIONS

MARKETING PRICE

WEBSITE DEVELOPMENT RS 20,000

DIGITAL MARKETING RS 8,000

PR RS 10,000

ADVERTISEMENT RS 5,000
 MANUFACTURING

MANUFACTURING PRICE

MATERIALS (INK, VINYL, RS 30,000

RIBBON,)

PACKING BOXES AND GIFT RS 4,000

WRAPS

UTILITIES RS 8,000
 SHIPPING

SHIPMENT COST
As it is totally online based customized corner we will receive order online and
deliver the products to the desired location of customers
TCS Company
We will choose TCS company to deliver our packages within the city or in
another city. While considering the shipment charges company will consider the
weight of package
Online Selling
 SHIPMENT COST

WEIGHT SEND IN SAME CITY

UPTO 1 KG EACH ADDLE 0.5 KG

RS 90 RS 25

WEIGHT SEND TO ANOTHER CITY

UPTO 1 KG EACH ADDLE 0.5 KG

RS 350 RS 60
 TOTAL COST

MATERIALS COST

LARGE PRINTER RS 18,500

HEAT PRESS MACHINE RS 40,000
LASER ENGRAVING MACHINE RS 175,000
MATERIALS (INK,VINYL) RS 30,000
WEBSITE DEVELOPMENT RS 20,000
DIGITAL MARKETING RS 8,000
PR RS 10,000
ADVERTISEMENT RS 5,000
PACKING BOXES & GIFT WRAP RS 4,000
UTILITIES RS 8,000