Community Development

& Fundraising
Community Based Fundraising Pitch
Ivanna Diaz
Community
● Erin Mills is a geographic community located in Mississauga.

● The neighborhood population, according to the Census 2021, is 123,371 (Statistics Canada, 2021).

● It was mainly used for farming, but then the land was bought for developmental purposes (City of Mississauga, 2004).

● These lands were used for meeting rooms and organizing different activities such as concerts, picnics, and tours. It is
surrounded by different shopping and recreational facilities, educational institutions, community service offices,
environmental capital, etc.
Community Key Details
● Age: There are groups of ages between 0 and 14 years with 20,090 people, 15 and 64 years with 84,385
people, 65 years and over with 18,890 people, 85 years and over with 2,365 people, and 100 years and over
with 35 people (Statistics Canada, 2021).

● Gender: There are 59,980 men and 63,390 women living in Erin Mills (Statistics Canada, 2021).

● Ethnic Background: There are 122,290 people in Erin Mills who have an ethnic or cultural origin in their
private households. Most of them have ancestors from other countries (Statistics Canada, 2021).

● Religion: 122,290 people have a connection or affiliation with any religious denomination, group, body, or
other religiously defined community or system of belief (Statistics Canada, 2021).

● Education: 102,160 people have a secondary (high) school diploma or equivalency certificate, and
102,165 people have a highest certificate, diploma, or degree (Statistics Canada, 2021).
Asset Map
Community Need

● The community development need I want to raise funds for is supporting mental health.

● There are plenty of facilities in Erin Mills, such as shopping centers, educational institutions, and community
service offices, but there is no mental health center in them.

● Most of the population in Erin Mills works and studies, and it is known to be the “perfect place” to live with
your family as it is surrounded by a lot of family environments. Nevertheless, a lot of citizens might be facing
different situations and emotions that need to be heard and supported.

● Taking into consideration the size of the population, it will be amazing to promote their mental health and
wellbeing, ensuring good family relationships and dynamics.
Fundraising Goal and Objectives
● Create a mental health center for the population at Erin Mills.

● The goal is to fundraise $30,000 to implement a mental health center in Erin Mills by Summer 2024.

● Promote mental health and wellbeing in the community for families, including children, youth, adults, and
seniors.

● Access different services that promote their well-being through counseling and activities.

● Ensure that the community remains the best neighborhood in which you see everyone getting involved to make
a difference and change every day.
Mission Statement

● Mental Health Matters (MHM) is a nonprofit organization that ensures mental

health and wellbeing for the community in Erin Mills. Our mission is to
promote a safe environment where the community can share their experiences
and feelings without being judged through different activities and counseling in
order to ensure good family relationships, communication patterns, and
dynamics.
 Logic Model
Inputs Activities Outputs Outcomes Impacts
• Money • Renting the place for the • Number of • Fundraise the money • Good mental health for
• Equipment festival. staff and for the center. children, youth, adults,
• Volunteers volunteers and seniors.
• Sponsors • Activities for the trained for the • Promote mental
• Food trucks community. event. health and wellbeing. • Less stressors and more
• Artists open communication by
• Place to rent • Food trucks and games • Amount of • Ensure good family doing the recreational
• Material and for the community. activities and relationships, activities.
resources for the games communication
• Ensure a good and safe
activities and games. • Organize a concert with provided. patterns, and environment for
different local artists. dynamics. families and citizens.
• Number of
participants in • Create a safe • An involved community
the event. environment where that makes a difference
people can express and changes every day
• Amount of their feelings and in Erin Mills.
tickets sold. opinions without
being judged.
Fundraising Plan
● The fundraising activity will be a festival with different activities, a variety of food, games, and music
from local artists. The theme is Circus Festival..

● The money raised from the activity would help implement a mental health center for the community.

● Considering the size of the population in Erin Mills, each ticket for the festival will be $15. That
includes a free drink, a sandwich, and a free game.

● People will have the opportunity to enjoy good music, food, and games.
Fundraising Plan
● The community will be involved in participating and proposing new ideas for the event.

● Our organization would ask for volunteers to assign different roles.

● We will need leaders to ensure a high level of dedication to the event.

● We will need advisers to provide ideas and insights regarding event management.

● The presence of inactive general supporters will be really important. Artists, influencers, sponsors, and
musicians could support the community and join the event in different ways.

● We will advertise the event on social media as well as share it during the event through social media platforms.
Fundraising Letter/Email
Conclusion

● The community-based fundraiser integrated the values of community

development as it took into consideration the citizens’ needs and concerns and
invited them to be part of the changes and improvements together, building
partnerships by getting to know each other for one objective and goal. It gives
them the opportunity to raise their voices, show their skills, values, and
qualities, and promote their participation in their own community, not only for
the event but also for future needs and fundraising ideas.
References
● City of Mississauga. (2004). Planning and building department. (2004). Retrieved from:
https://www.mississauga.ca/file/COM/2001ErinMills.pdf

● Fundly. Fundraising Letters: 17 Templates for Nonprofits and Individuals. Retrieved from:
https://slate.sheridancollege.ca/content/enforced/1191792-1241_56945/fundraising-letters-from-fundly.pdf?ou=1191792

● Statistics Canada. (2021). Census Profile, 2021 Census of Population. Retrieved from:
https://www12.statcan.gc.ca/census-recensement/2021/dp-pd/prof/details/page.cfm?Lang=E&SearchText=Mississauga
%2D%2DErin%20Mills&DGUIDlist=2013A000435060&GENDERlist=1,2,3&STATISTIClist=1&HEADERlist=0

● Week 2: Values of Community Development [PowerPoint slides]. Slate. Retrieved from:

https://slate.sheridancollege.ca/d2l/le/content/1191792/viewContent/15268890/View

● Week 10: Introduction to CD CHAPTER 6 - Planning a Community Based Fundraiser [PowerPoint slides]. Slate.
Retrieved from: https://slate.sheridancollege.ca/d2l/le/content/1191792/viewContent/15268896/View