DIGITAL

TRANSFORMATION
AND ARTIFICIAL
INTELLIGENCE
Lecturer: MA Lam Hong Thanh
Email: thanhlh@uel.edu.vn
DIGITAL TRANSFORMATION AND ARTIFICIAL
INTELLIGENCE :
OVERVIEW OF
DIGITAL TRANSFORMATION
MA Lam Hong Thanh
thanhlh@uel.edu.vn
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CONTENTS
• Definition of Digital Transformation
• The role of Digital Transformation
• Focus areas of Digital Transformation in enterprises
• The current context of Digital Transformation at home and
abroad
• New technologies in Digital Transformation
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DEFINITION
• Digital Transformation is defined as "the integration and
application of Digital Technology to improve business efficiency,
management efficiency, capacity and competitiveness of
enterprises, then create new values.
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DEFINITION
• "A fundamental rethinking of customer experience, business
models, and operations. It’s about finding new ways to deliver
value, generate revenue, and improve efficiency." - SAP
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DEFINITION
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“Investment in technology is not synonymous with
Digital Transformation”

TE C
HN O
LOG
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DEFINITION
DIGITALIZATION
The process of using digitized
information to make established ways
of working simpler and more efficient
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E-BUSINESS
DIGITAL TRANSFORMATION
The process of using digital
technologies to create new or modify
existing business processes, culture,
and customer experiences to meet
changing business and market
requirements.
This reimagining of business in the
digital age is digital transformation.
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THE ROLES OF DIGITAL TECHNOLOGIES

• Companies that are able to incorporate digital
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technologies into products and processes
become nimble.
• Software is easier to modify than retooling a
factory.
• Going after a new set of customers online is
easier than going to their homes or convincing
customers to travel to your stores. Digital
• Unlike humans, AI systems and RPA can work Disruption
24/7 without benefits, raises or arbitration.
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AWARENESS
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Source: Cisco & IDC 2020

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THE ROLES OF DIGITAL TRANSFORMATION

• increased efficiency and • increased responsiveness
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productivity • greater innovation

• better resource management • faster time to market
• more resiliency • increased revenue
• greater agility • continued relevancy
• improved customer engagement
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FOCUSES AREAS IN ENTERPRISES

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Source: Digital transformation progress by industry (Fujitsu 2019)

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GLOBAL CONTEXT
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Source: Priority of enterprises when implementing digital transformation (BDO 2019)

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GLOBAL CONTEXT
“The future will belong to companies that put technology
at the center of their outlook, capabilities, and leadership
mandate” – according to McKinsey survey, May 2021
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KEY CHALLENGES

Source: Most significant challenges facing the industry (E&Y, 2020)

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VIETNAM AND ASEAN CONTEXT

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Source: Key barriers in Digital Transformation for businesses (VCCI, 2020)

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VIETNAM AND ASEAN CONTEXT

• More than 60% of businesses are using accounting
E-BUSINESSsoftware, of

which nearly 200,000 businesses are using Misa accounting

software.
• Over 200,000 businesses are using E-Invoicing software from
many different suppliers
• Almost all businesses have equipped and used digital signatures
• Online tax declaration software, online social insurance declaration
are applied in the vast majority of businesses in Vietnam.
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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

• If you’re a car manufacturer, which one isE-BUSINESS

your business value?
 Producing a car or Providing a transport service for your
customer
• Which valuation is more important for your business?
 Intellectual Property of the transmission design or self-driving
AI algorithms and relating data
=> The leadership team must really have a certain understanding
of the technologies
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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

• Elastic Cloud Computing E-BUSINESS

• IoT
• AI
• Big Data
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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

• Cloud Computing: Cloud computing is a general term for anything that

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involves delivering hosted services over the internet. These services are
divided into three main categories or types of cloud computing: infrastructure
as a service (IaaS), platform as a service (PaaS) and software as a service
(SaaS).
• Cloud computing works by enabling client devices to access data and cloud
applications over the internet from remote physical servers, databases and
computers.
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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

• IoT: describes the network of physical objects—“things”—that are embedded with sensors,
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software, and other technologies for the purpose of connecting and exchanging data with
other devices and systems over the internet. These devices range from ordinary household
objects to sophisticated industrial tools (Oracle)
• Applications of IoT:
 Use sensors to detect which areas in a showroom are the most popular, and where
customers linger longest;
 Drill down into the available sales data to identify which components are selling fastest;
 Automatically align sales data with supply, so that popular items don’t go out of stock.
 Smart housing: https://www.youtube.com/watch?v=NjYTzvAVozo
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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

E-BUSINESS
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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

• AI: From fantasy to reality…
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• A Space Odyssey (2001) : HAL (Heuristically programmed Algorithmic computer)
 Play chess (search)
 Read clips (image/speech recognition)
 Engaged in conversation with humans
 Go mad
• AI (Steven Spielberg): a robotic boy
 Intelligent as a human being
 Feel emotions
• It is the science and engineering of making intelligent machines, especially intelligent computer
programs. It is related to the similar task of using computers to understand human intelligence,
but AI does not have to confine itself to methods that are biologically observable (John
McCarthy, 2004)
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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

Source: DifferentBetween.net
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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

• Big Data: data that contains greater variety, arriving in increasing volumes
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and with more velocity.
• Three Vs of Big Data:

Source: Oracle
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TECHNOLOGY-DRIVEN IN DIGITAL TRANSFORMATION

• Big Data: three types E-BUSINESS

 Structured: Any data that can be stored, processed and accessed in
a particular format is called structured data.
 Unstructured: Data with no particular structure or format is un-
structured data like Google search or email with attachment or a text
file.
 Semi-Structured: This will hold structured and unstructured data,
example is personal data stored as XML file, Data from twitter in
Json Format.
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CASE STUDY
Break into teams and brainstorm at least different ways to
digitally transform agriculture by using Technologies
You should provide:
• The problems and causes
• Explanation of solution
• Generated benefit
• Foreseen difficulties