E-COMMERCE PLAN (BUSI 645)

Happy
6.53 Calm Pets

Noise-canceling earmuffs for dogs and cats

MEET THE TEAM

Jenniffer Martinez Giovanna Rojas Flora Berggren Zahra Azimi

Content Developer xxxxxxx Chief Operations Officer VP Marketing

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 ABOUT US
• Happy calm pets is an online store that sells
Noise-canceling earmuffs for dogs and cats, in
different designs, sizes, colors, and
characteristics.

• Happy calm pets also markets natural essences to

calm dogs and cats with stress and anxiety as a
complementary product.

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 PROBLEM
 Dogs and cats that suffer stress and anxiety in places with high noise like:
 Fireworks
 Airplanes
 Blow drying (After bath)
 Thunders

 Exposure to low winter temperatures.

TARGET MARKET
 Owners of dogs and cats that present stress or anxiety levels in the face of
noise.
 Owners of dogs and cats that expose their dogs to low winter temperatures.
 Veterinary
 Grooming places for dogs and cats

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TOWTS
External Opportunities (O)
SO
- Innovator product.
- It is a necessity that many cat and dog owners have.
- We sell different types of designs and sizes for
medium, small and large breeds.
- Our prices are affordable for anyone.
Internal Strengths (S) - We can create alliances with grooming for dogs and
veterinarians.
WO
- Tight profit margins, we will have to look for more
complementary products that we can sell and create
product packages.
- Strong existing competitors, will be our base to
Internal Weaknesses (W) determine the added value of our company and create
strong market strategies.
External Threats (T)
ST
- Large number of competitors, but our company
has a wide variety of designs, sizes and
customization.
- Lack of products by the supplier, in this case we
must have more than one supplier to supply us
with out-of-stock products.
WT
- No expertise in creating engaging online
content, could be a disadvantage with other
product sellers with better advertising content.
- A static website could bring us difficulties if
other competitors use better search adds and
customer attraction campaigns.
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 WEBSITE LAYOUT
Home Page
About Us

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 WEBSITE LAYOUT
Product
Contact Us

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TOWTS

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 SEO PLAN
Selected phrase: Dog Ear Protection

Page (URL) https:happycalmpets.com/collections/ Dog Ear Protection

Suggested changes
1. Title Tag Dog Ear protection

2. Description Meta Tag happycalmpets offers pet ear protection including Dog ear protection
which work for many noises and protect your dogs from loud sound. If
you look to keep your dog calm, our dog noise canceling is the best
option. Appropriate For every budget.

3. Keyword Meta Tag Dog ear protection, dog noise canceling,

4. URL Change https:happycalmpets.com/collections/ Dog Ear Protection

5. Heading (or Quiet Ears for Dogs in Canada
Subheading)
6. First Paragraph (in the Nothing can be better giving your dog a rest but a dog ear protection.
text) This is a noise cancelling muff which enable you enjoy even a firework
without being worried about your dog.

7. Alt Tags / Image Title Dog Ear Protection, Dog noise canceling
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 SEO PLAN
Selected phrase: Cat Ear Protection
Page (URL) https:happycalmpets.com/collections/ Dog Ear Protection
Suggested changes
1. Title Tag Cat ear protection
2. Description Meta Tag Cat ear protection is specifically designed as a Cat noise
cancelling tool. Do not miss our today’s deal to get this unique
tool and keep your cat calm and happy.
3. Keyword Meta Tag Cat noise cancelling, Cat ear protection
4. URL Change https:happycalmpets.com/collections/ Dog Ear Protection

5. Heading (or Cat ear protection- Anti-Stress Dog Earmuffs

Subheading)
6. First Paragraph (in the In Happycalmpets , we offer a wide range of different designs
text) for Earplugs For cats. These Cat ear protection with its
uniqueness design bring rest to your cats and protect them
from annoying noise. To make your cats happy, just take a look
at our headphone for cats .
7. Alt Tags / Image Title Cat ear protection- Anti-Stress Dog Earmuffs
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 PPC
Ad Group #1: Cat ear protection , The purpose of this ad group is to promote the
Ad group #1
collection of cat noise cancelling headphones
Cat noise canceling earmuff|happy calm pets
https:happycalmpets.com/Cat noise canceling earmuff/ cat Ear Protection
Ad #1 (for ad group #1) A unique collection of Cat noise canceling earmuff to keep your cat away from
annoying loud noise
Enjoy our today's hottest deals!
Dog noise canceling earmuff|happy calm pets
https:happycalmpets.com/dog noise canceling earmuff/ Dog Ear Protection
Ad #2 (for ad group #1)
Our dog noise cancelling earmuff is the best option to keep your dog calm and
happy in any noisy environment. Give your dog a rest!
Enjoy 55% discount and free return on this collection
Budget: $1000 has been considered for this campaign, The average CPC is
Daily budget (why?)
$0.5 .This campaign aims to evaluate the effectiveness of the selected keywords.

Pet ear protection are a product that people seek for whenever they need them, and
the Google network ad campaign is effective since it is relevant to Canada's target
Type of campaign . Why?
market on Google Map. Also, we recommended display ad on other websites which
grab more attentions and inform visitor about the existence of such a products.

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 THANK YOU
www.contoso.com

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