M A R K E T I N G S T R AT E G I E S

OF NYKAA

SUBMITTED TO: SHWETA AHUJA SUBMITED BY: TRIPTI ARORA

(ASSISTANT PROFESSOR) 0273151721, BBA SEC- D

 INTRODUCTION TO NYKAA

 Nykaa is an Indian beauty brand that sells makeup, skincare, and wellness products. The
word Nykaa is derived from the Sanskrit word ‘Nayaka’ that means “the one in the
spotlight” and the brbrand is indeed in the spotlight since when it started.
 The Indian e-commerce and Nykaa was founded in 2012 by investment banker turned
entrepreneur Falguni Nayar.
 The idea of starting an e-commerce store struck after Nayar realized that there are no
stores in India that sell a variety of beauty products in stores even when there is a high
demand for them. Nayar also researched that countries like Japan, Europe, and France have
such stores in abundance.
 Nykaa is revolutionizing the beauty industry with a wide range of products and making
available the world’s class luxury brands in India.
 Since 2015, Nykaa has hosted the ‘Nykaa Femina Beauty Awards’ in partnership with
women's lifestyle magazine Femina (India).
 In 2019, Nykaa Fashion launched ‘The Power List’ in partnership with Vogue India.
 Nykaa uses various marketing strategies in order to be head of their competition. In this
we will talk about the strategies Nykaa used.
N Y K A A’ S
MARKETING
S T R AT E G I E S
 S O C I A L M E D I A M A R K E T I N G S T R AT E G Y
Facebook and Instagram marketing strategy

Nykaa dominates the social space

with its rich, small and easy-to-to consume content.

The company has accounts on various

social networking sites.

 Influencer Marketing

Actor Janhvi Kapoor as the brand ambassador,

Nykaa still relies heavily on influencers and content

creators to drive new brand launches and sales.

Influencers are an important aspect of a company’s

content marketing strategy because they help

educate customers and make the best decisions for themselves.

Nykaa believes that building long term relationships with

influencers increases consumer trust and engagement.

 YouTube Marketing
Nykaa has a YouTube channel called “Nykaa TV” which offers video tutorials on how to use cosmetics
and fashion products and how to keep up to date with the society.

It focuses on providing content for consumers such as beauty, self-care tips, grooming tips and much
more to target customers.
 S E A R C H E N G I N E O P T I M I Z AT I O N ( S E O )
S T R AT E G Y

Nykaa uses SEO services to increase organic traffic and brand awareness. The cosmetics
company has also streamlined its blog and articles to google can index and search them quickly

.
 Website Overview

Nykaa has an amazing website overall.

With a domain authority of 78,

they have an edge over their

competitors and drive a lot of

organic traffic to their website.

 Content Marketing

Nykaa transforms its audience into customers by

offering them a range of customer products.
Nykaa blogs about beauty, cosmetics and
personal care on her website “nykaa beauty book”.
The brand produces video content such as
beauty tutorials, DIY etc.
 EMAIL MARKETING STRAEGY

The company uses logs, tutorials and

targeted advertisements on its main platform.

The site is dedicated to having a positive

impact on the beauty and fashion industry.

It also focuses on providing customers

with quality goods and services

at deeply discounted prices.