M A R K E T I N G S T R AT E G I E S

OF NYKAA

SUBMITTED TO: PREETI VERMA SUBMITED BY: TRIPTI ARORA

0273151721, BBA sec- D
 INTRODUCTION TO NYAA

Nykaa is one of the first beauty e-commerce platforms, launched in 2021. Falguni Nayar, the
forming managing director of kotak Mahindra, first came up with the brand concept. She then
turned the store into an e-commerce portal and added all the necessary cosmetics and skincare
products.
 Nykaa luxe and nykaa on-tendance are the company’s two offline real fixtures. The luke
format focuses on the house collection as well as all other national and international brands.
The ecommerce store has three large warehouses in Mumbai, Delhi and Bengaluru from
where it ships products across the country.
 In 2015 the company launched its product line, which was well received by customers. The
brand launched its bath and body care line in 2016 and it quickly became a hit.
 Nykaa has over 1300 brands with the largest collection of beauty brands in India.

 They also bring the best international brands to India. Some of the best Instagram beauty
trending products are already available on nykaa and are only available at their website and
app.
 Nykaa has large range of affordable and popular makeup and skincare products on-site.
N Y K A A’ S
MARKETING
S T R AT E G I E S
 S O C I A L M E D I A M A R K E T I N G S T R AT E G Y
Facebook and Instagram marketing strategy

Nykaa dominates the social space

with its rich, small and easy-to-to consume content.

The company has accounts on various

social networking sites.

 Influencer Marketing

Actor Janhvi Kapoor as the brand ambassador,

Nykaa still relies heavily on influencers and content

creators to drive new brand launches and sales.

Influencers are an important aspect of a company’s

content marketing strategy because they help

educate customers and make the best decisions for themselves.

Nykaa believes that building long term relationships with

influencers increases consumer trust and engagement.

 YouTube Marketing
Nykaa has a YouTube channel called “Nykaa TV” which offers video tutorials on how to use cosmetics
and fashion products and how to keep up to date with the society.

It focuses on providing content for consumers such as beauty, self-care tips, grooming tips and much
more to target customers.
 S E A R C H E N G I N E O P T I M I Z AT I O N ( S E O )
S T R AT E G Y

Nykaa uses SEO services to increase organic traffic and brand awareness. The cosmetics
company has also streamlined its blog and articles to google can index and search them quickly

.
 Website Overview

Nykaa has an amazing website overall.

With a domain authority of 78,

they have an edge over their

competitors and drive a lot of

organic traffic to their website.

 Content Marketing

Nykaa transforms its audience into customers by

offering them a range of customer products.
Nykaa blogs about beauty, cosmetics and
personal care on her website “nykaa beauty book”.
The brand produces video content such as
beauty tutorials, DIY etc.
 EMAIL MARKETING STRAEGY

The company uses logs, tutorials and

targeted advertisements on its main platform.

The site is dedicated to having a positive

impact on the beauty and fashion industry.

It also focuses on providing customers

with quality goods and services

at deeply discounted prices.