DATA ANALYTICS

Dr.S.ILANKUMARAN
AP / IT, TCE, Madurai-15
DATA ANALYTICS

INSIGHTS

PATTERNS
 DATA ANALYTICS
• Data analytics (DA) is the process of examining
data sets in order to find trends and draw
conclusions about the information they contain.
• Data analytics helps individuals and
organizations make sense of data.
• Data analysts typically analyze raw data for
insights and trends.
• They use various tools and techniques to help
organizations make decisions and succeed.
 ROLE OF DATA ANALYTICS
• Data analytics is important because it helps
businesses optimize their performances.
• Implementing it into the business model means
companies can help reduce costs by identifying
more efficient ways of doing business.
• A company can also use data analytics to make
better business decisions and help analyze
customer trends and satisfaction, which can lead
to new—and better—products and services.
ROLE OF DATA ANALYTICS
EXAMPLE OF DATA ANALYTICS
EXAMPLE OF DATA ANALYTICS
EXAMPLE OF DATA ANALYTICS
How do Data Analytics Works
How do Data Analytics Works
 Descriptive analytics
• Descriptive analytics is a type of data
analytics that looks at past data to give an
account of what has happened.
• Results are typically presented in reports,
dashboards, bar charts and other
visualizations that are easily understood.
Descriptive analytics
Descriptive analytics
ADVANCE DATA ANALYTICS
ADVANCE DATA ANALYTICS
 Statistical Modelling
• The statistical modeling process is a way of applying
statistical analysis to datasets in data science.
• The statistical model involves a mathematical
relationship between random and non-random variables
• Scientists use statistical models that generate intuitive
visualizations to estimate reality and establish
correlations between random and non-random variables
within a set.
• Statistical modeling is central to judging the quality of
data analysis practices in organizations
MACHINE LEARNING
 Predictive Analytics
• Predictive analytics is a branch of advanced
analytics that makes predictions about future
outcomes using historical data combined
with statistical modeling, data mining
techniques and machine learning.
• Companies employ predictive analytics to find
patterns in this data to identify risks and
opportunities.
 Text Analytics
• Text analysis is the process of using computer systems
to read and understand human-written text for
business insights.
• Text Analytics is an artificial intelligence (AI) technology
that uses natural language processing (NLP)
to transform unstructured text documents into a
normalized structured data.
• Text analysis software can independently classify, sort,
and extract information from text to identify patterns,
relationships, sentiments, and other actionable
knowledge.
 Survival Analytics
• Survival analysis is a collection of statistical
procedures for data analysis where the outcome
variable of interest is time until an event occurs.
• Survival analysis is a model for time until a certain
“event.” The event is sometimes, but not always,
death.
• For example, you can use survival analysis to model
many different events, including: Time the average
person lives, from birth. Time after cancer
treatment until death.
DATA ANALYTICS
DATA ANALYTICS
DATA ANALYTICS
 Data Engineering and its challenges
• Data Standards and Data Quality
• Big Data Analytics vs Business Intelligence
 Case Study and Tools
• Credit risk modelling
• Fraud detection
• Web analytics
• Sensitivity Analysis
• Business process analytics
 OUTCOME OF THE COURSE
• Explain the analytic process model and
perform suitable statistical test for the
processed data.
• Implement statistical modelling and make
inferences for real time applications
• Apply predictive modelling using regression
analysis, ensemble methods and descriptive
modelling using sequence rules, segmentation
for any given data.
 OUTCOME OF THE COURSE
• Examine the type of unstructured data, content analysis,
frequency analysis with lexical relations and sentiment
analysis.
• Illustrate the use of survival analytics models,
measurements and its evaluation to real time
applications.
• Demonstrate big data analytics platform such as Hadoop,
No SQL with a key understanding on quality, standards
and ethical guidelines.
• Develop simple applications using big data analytic
platform, data modelling methods and data analytic tools