BUYING

BEHAVIOUR
PRESENTED BY:
RIYA BHARNUKE
SRUSHTI ROGE
ADITYA PAWAR
SONIYA PATIL
 BASIS FOR
CUSTOMER CONSUMER
COMPARISON
Meaning The purchaser of The end user of goods
goods or services is or services is known
known as the as a Consumer.
Customer.
Resell A customer can be a No
business entity, who
can purchase it for the
purpose of resale.
Purchase of goods Yes Not necessary
Purpose Resale or Consumption
Consumption
Price of product or Paid by the customer May not be paid by
service the consumer
Person Individual or Individual, Family or
Organization Group of people
 Introduction
Buyer behavior refers to the decision and acts people undertake
to buy products or services for individual or group use. Identify
the Consumer behaviour process for purchasing the new laptop.
Consumers go through a set of sequential steps while buying a
laptop product. A buying process is the sequence of steps that a
consumer takes while making a purchasing decision. In simple
words we can say that Consumer Behavior Process or consumer
buying process is how consumers decide what they need, want
and what they desire and how they buy, use and get rid of
goods that they don’t need or they don’t want.
Stages of buying behavior
Types of buying behavior
Routine Response/Programmed Behaviour

Decision Making

Extensive Decision Making

Impulse Buying