Alokya Handover &

Niyaara Capsule
ALOKYA POSSESSION: BE THERE
BE THERE

Why - Community Building

BE THERE is about delivering new experiences to bring people together and celebrate life.
It’s an ingenious way of presenting the various sections of the said property along with the amenities inside each
project.

What
BE properties become the venue partner for such activities-
An art gallery showcasing Mysore painting art by artists who practice this traditional style, also have a live easel
during the show.
A classical Carnatic music showcase with trained singers and musicians.

When and Where - This will be executed on Alokya Possession Day, where the residents will receive keys and get
to enjoy the gallery and show. The clips of which will be shared on our social media.
Pre Launch post 1 - BE Car

Concept: Capturing the beginning of a new journey

Visual: Showcase a family leaving their home with a

memento getting in a car

Creative Copy:
‘Every step forward brings us closer to our
dreams’
Pre Launch post 2 - Travel away

Concept: The mixed emotion felt after leaving your

old home and en route to new home, we’ll capture
that essence

Visual: Visual of family in a car, filled with mixed

emotions reaching their new property location

Creative Copy:
Anticipation. Excitement.
Hope

A journey towards a memorable future

Pre Launch post 3 - New chapter, New home

Concept: The new chapter of life unfolds as we are

glimpses away to witness new home

Visual: Visual of family getting out of the car

witnessing their new home first time

Creative Copy:
Unlock the doors of possibilities and witness dreams
unfold

Birla Alokya (Outro)

Mechanism/Flow

In the afternoon, after the people complete their lunch,

there’ll be a live easel painting show by a Mysore artist
that will be complemented with live carnatic music done
by musicians.

The performance - with Carnatic music playing in the

background, the artist will paint a story of a family
throughout various generations highlighting the amenities
of the BE property.

The residents can have their own personalized Mysore art

plates by the artists where they have their house numbers
imprinted/painted on the plates.
Mechanism/Flow

Finally, after the performance, we come to the crescendo of

our event - the key handover.
The keys of each property will be handed over to the
owners one by one that will be displayed on a screen.
Social Media

We’ll extend this to social media through a walkthrough video of the event
along with a montage video of the entire event, clicks of the event to be
taken that will be made into posts that’ll be uploaded on social media.
Blueprint

We’ll use this format for all launches by adopting this skeleton. Only the art style and the artists will keep changing
according to the location and culture of that place.
Format:
- Art Gallery according to the the art of that area
- Relevant artists and their works
- Live easel show by the artists along with relevant music.
- Personalized works for the owners
NIYARA TOWER II LAUNCH:
TIME CAPSULE
Idea

What - A Time Capsule

Why - A great activity for our buyers to participate in -

two major emotionally charged events - once when they
place these littles tokens in and the second when they
remove these now memories and look back.

When and Where -

For the Niyaara Tower II Launch

This activity makes for a very charming start to the

association with BE. The event will be captured and
edited to go up as vids and reels on our pages.
Mechanism

The Events - Two fold -

Once when they place these littles tokens in - Launch

And the second when they remove these memories and look back - Possession

Both will evoke strong emotions - excitement and joy in the first, nostalgia and
reminiscing in the second

Three things they can put in the capsule -

● A family photo
● A letter to one’s future self (talking about aspirations, dreams, what we hope to
be doing then)
● To include kids as well - a small drawing or sketch
Mechanism

How we can facilitate this - An event where we have the members actually participate
in the activity there itself. It will get the atmosphere charged - family discussing what
to write, how to pose etc.

● Keep good quality stationery ready for people to write the letter on (ivory paper,
ink pens etc.)
● Some drawing paper along with crayons and colour pencils for the children’s
drawings
● A small photo booth with an instant polaroid camera setup where the family can
get themselves clicked
Mechanism

Assembling

Since space is premium we put one family’s messages in one sleek and
attractive envelope folder (these are sturdy and waterproof) that have the
family name on top

These go into an elegant chest - a aluminium one or a vintage one that

reflects BE elements (burgundy with gold accents)

Some to be authentic get a capsule looking container with a digital clock

attached to it marking the countdown. This too can be considered.

The placing of the chest has to be a small spectacle

Mechanism

The fanfare can include -

● Some celebratory music here (trumpets or dhols for that desi touch)
● Golden confetti bursts will help mark this moment

We have two options

● These are traditionally buried in the ground to be removed after a set

number of years. We can delegate a patch to it (which within the property
layout is already part of a green space like a garden or such) and place it 1-
2 feet deep. After the event this can be retrieved and put away till the
possession date
● It could also be treated like an exhibit - placed within a glass case in the
property lobby/ reception area where the members are greeted. Since it is
on display it also adds to its allure and mystery

Clips from the event, the important highlights will be made into a compilation to
post onto all our social media pages.
LET’S DISCUSS
Pre-Buzz Post 1

Idea
Teasing the audience with each of the highlighted natural
amenities - Hills, Parks & Bay.

Post 1 (Hills) Copy

The Hills
Coming Soon

Format
7-9 second video

Visual
https://elements.envato.com/aerial-landscape-view-of-greener
y-rainforest-and-h-TRZVWL7

The copy appearing after a few seconds

Music - additional nature sounds like rustling leaves and
crickets, mild rain showers
Pre-Buzz Post 2

Idea
Teasing the audience with each of the highlighted natural
amenities - Hills, Parks & Bay.

Post 2 Copy
Coming closer to Nature
Coming closer to Divine
Coming Soon

Format
7-9 second video

Visual
https://elements.envato.com/dew-drop-on-flower-lily-slow-m
otion-Q3PJU7W

The copy appearing after a few seconds

Music - water droplet sound and bird chirping, mild breeze
effects to be added
Pre-Buzz Post 3

Idea
Teasing the audience with each of the highlighted natural
amenities - Hills, Parks & Bay.

Post 3 Copy
A Divine Abode, God’s Own Village - Devanhalli

Format
7-9 second video

Visual
https://elements.envato.com/monarch-butterfly-flying-away-f
rom-flower-close-up-U7Y99LZ

The copy appearing after a few seconds

Music - generic nature sounds (birds/ insects), mild winds,
crickets and birds chirping, trees rustling
Pre-Buzz Post 4

Idea
Transitioning from city’s noise to peaceful serene nature

Post 4 Copy
52 Acres of God’s Paradise

Coming soon

Format
7-9 second video

Visuals
https://elements.envato.com/entire-chennai-city-drone-view-in-single-sho
t-2EGS52

https://elements.envato.com/4k-pepper-harvest-farm-in-kodagu-
karnataka-india-4DKLWZ9

The copy appearing afternature transition

Music - 1st video - City traffic, honking
(transition)
2nd video - calm winds, birds chirping, mild trees rustling