PRESTIGE INSTITUTE

OF MANAGEMENT &
RESEACH, GWALIOR
UGC NAAC ACCREDITTED GRADE 'A' AUTONOMOUS INSTITUTE
PRESENTED TO
PROF. VIVEK SHRISHTAVA

PRESENTED BY
RAVI KUMAR MISHRA
TANVI AGRAWAL
NISHANT SONI
SHRADDHA TIWARI
HERSHIKA CHOURASIYA
 INTRODUCTION

• Dream11 is an Indian online fantasy sports platform that allows users to play
fantasy cricket, football, kabaddi, basketball, and hockey. It was founded in 2008
by Harsh Jain and Bhavit Sheth and is headquartered in Mumbai, India.
• Dream11 allows users to create their own fantasy teams composed of real players
and compete against other users' teams based on the statistical performances of
those players in actual matches. Winners are determined by the cumulative
points earned by their teams. Dream11 has grown to become one of the largest
fantasy sports platforms in India, boasting millions of users and a variety of sports
available for fantasy gameplay.
Legal Name Dream11 Fantasy Private Limited
Headquarters
Mumbai, India

Founders Harsh Jain & Bhavit Sheth

Industry Fantasy Gaming
Founded Year 2008
Patent Organization Dream Sports
Website dream11.com
Valuation $8 billion (as of March 2023)
Monthly Active Users Over 120 million
Contests Played Over 100 million per month
Prize Money Distributed Over ₹10,000 crore (US$1.25 billion)
 HISTORY
• Dream11 is a fantasy sports platform based in India that
allows users to play fantasy cricket, football, basketball, and
hockey. Founded in 2008 by Harsh Jain and Bhavit Sheth, it
started with just cricket. Players create their own team of real-
life players from upcoming matches, and earn points based on
how those players perform in the actual matches. The
platform gained popularity, especially after the Indian Premier
League (IPL), the premier professional Twenty20 cricket
league in India, partnered with Dream11 in 2019, making it
the official fantasy game of the IPL.
• Over the years, Dream11 has grown exponentially. In April
2019, Dream11 became India's first gaming unicorn, achieving
a valuation of over $1 billion. It also holds licenses from
multiple sports leagues, including the IPL, Big Bash League,
and NBA. As of 2023, Dream11 has over 200 million registered
users. It has also expanded its services, with offerings like
sports prediction contests, e-sports, and cricket news content.
 GROWTH AND EXPANSION
 Strategic Partnerships: Dream11 has forged partnerships with major sports leagues
and associations. These include the Indian Premier League (IPL), International
Cricket Council (ICC), Pro Kabaddi League (PKL), Indian Super League (ISL), and
others. This has helped to create a more immersive experience for users by
providing access to their favorite teams and players.
 Widespread Marketing: Dream11 has utilized various marketing channels such as
television, digital media, social media, and celebrity endorsements. The aggressive
marketing campaigns have helped to raise awareness and attract new users to the
platform.
 Legal Clarity: Dream11 has been proactive in ensuring that it operates within the
bounds of the law. A Supreme Court ruling in 2019 affirmed that fantasy sports
games are games of skill, not chance, which provided a boost in confidence for both
users and investors.
 Technological Advancements: Dream11 has continually improved its platform
through technological advancements. The user interface has become more intuitive,
the app has become more responsive, and the overall experience has been
enhanced through regular
 Community Engagement: Dream11 has fostered a sense of
community among its users through features such as chat
groups, where players can interact and discuss strategies. This
has created a sense of belonging and increased engagement.
 International Expansion: Dream11 has expanded its
operations beyond India to countries like Nepal and Sri Lanka.
This expansion has helped to increase its user base and
revenue streams.
 Sponsorship Deals: Dream11 has been involved in several
high-profile sponsorship deals, such as being the title sponsor
for the IPL. This has helped to increase brand visibility and
establish itself as a prominent player in the industry.
 Dynamic Content: Dream11 offers a wide variety of sports to
choose from, ensuring that there is something for every fan.
This, coupled with its easy-to-use interface, has contributed to
its rapid growth.
 Dream11 – Business Model
• No Ad Monetization: Dream11 does not generate revenue through ads from
Google or other advertising agencies. Their business model primarily revolves
around hosting fantasy sports on their platform.
• User Experience Priority: Although they initially experimented with Google
AdSense, they eventually discontinued this practice to maintain a straightforward
and efficient user experience.
• Low conversion to paying users: Only 10% of Dream11 players participate in
competitions that require payment. Converting free users to paying customers is
challenging and often requires significant resources.
• Diverse Gaming Options: Dream11 was the pioneer to introduce a private fantasy
gaming app in India. They offer three different gaming options – freemium,
premium and private – to meet the diverse preferences of fantasy sports players
looking to make money.
• Commission-based earnings: Dream11 charges
more than 20% of the total amount earned in
both big and small leagues. This commission
structure was reported in September 2020.
Every contest you enter has a predetermined
commission.
• Competitive Differentiation: While some
competing websites like HalaPlay or MyTeam11
offer lower commissions and even waive fees
for private competitions, Dream11 remains the
preferred choice for many. A major reason for
this preference is the ability to create
customized competitions, such as creating your
own cricket team, especially when playing with
friends or teams. Even in such scenarios,
Dream11 earns a minimum of 20% in fees,
ensuring that they continue to generate
revenue while users enjoy their gaming
experience.
 Dream11 – Revenue Model
• Entry-level fees: Dream11 generates
revenue by charging entry fees from
participants who want to join paid
competitions on their platform.

• Commission on Wins: In addition to the

entry fee, Dream11 earns revenue by taking
a percentage of the total prize pool when
users earn prizes based on the real-time
performance of the players they select. As
of December 2023, this commission
typically ranges from 15% to 20% of the
total prize pool, contributing significantly to
their overall earnings.
HOW DOES DREAM 11 WORKS

1. Registration on Dream 11 App

2. Select a game
3. Participate in Contests
4. Forming a Team
5. Nominating a Captain and Vice-Captain
6. Scoring Mechanism
7. Monitoring real matches
8. Announcement of results and awards
9. Withdrawal of Winnings
 Legal Framework
• In India, people debate whether fantasy sports, like
Dream11, are based more on skill or luck. The
courts have generally said they're mostly about skill.
This means they're not seen as gambling. A big
court case in 2017 supported this idea.
• However, some people still have concerns. They
worry that in big contests with lots of money at
stake, luck could play too big a role.
• To address these worries, platforms like Dream11
check players' ages, offer tools for responsible
gaming, and follow privacy rules.
Regulatory challenge faced by dream11
Dream11 has encountered regulatory challenges related
to its classification as a game of skill versus gambling in
certain jurisdictions. These challenges have led to legal
battles and the need for clarification on the legal status
of fantasy sports platforms. Regulatory bodies have
raised concerns about consumer protection, responsible
gaming practices, and compliance with gambling laws,
prompting Dream11 to implement measures to address
these issues and ensure legal compliance while operating
in various markets.
COMPETITORS
 SPONSORSHIP AND PARTNERSHIP
 Indian Premier League (IPL): Dream11 is the
official fantasy gaming partner of the IPL and
the Title Sponsorship of IPL in 2020, one of the
biggest cricket leagues in the world. This
partnership involves branding and promotional
activities throughout the tournament.
 International Cricket Council (ICC): Dream11
has partnered with the ICC for various events,
including the ICC Cricket World Cup and other
major tournaments. This partnership includes
branding and promotional activities associated
with these events.
 National Basketball Association (NBA):
Dream11 has collaborated with the NBA to
introduce fantasy basketball to Indian
audiences. This partnership involves promotions
and special contests related to NBA matches.
Indian Super League (ISL): Dream11 has been associated with
the ISL, India's top football league, as its official fantasy gaming
partner. This partnership includes branding rights and
promotional activities during the league matches.
Pro Kabaddi League (PKL): Dream11 has been the official
fantasy gaming partner of the Pro Kabaddi League, India's
professional kabaddi league. The partnership involves branding
and promotional activities during the league matches.
Board of Control for Cricket in India (BCCI): Dream11 has had
associations with the BCCI for various cricket tournaments and
series in India. This includes sponsorship deals and
promotional activities during matches.
 IMPACT ON SPORTS
• Increased Fan Engagement: Dream11 allows users to create their own fantasy teams using real-
life players from various sports leagues. This has led to increased fan engagement as users
become more invested in the performances of individual players across different matches.
• Boost in Viewership: Fantasy sports platforms like Dream11 have contributed to an increase in
viewership for sports leagues and tournaments. Fans often watch matches not only to support
their favorite teams but also to track the performances of players in their fantasy teams.
• Monetization Opportunities: Dream11 has created new monetization opportunities for sports
leagues, teams, and players. Through partnerships and sponsorships, leagues can benefit from
the increased attention and engagement generated by fantasy sports platforms.
• Data Analysis and Insights: Dream11 relies heavily on data analysis and insights to help users
make informed decisions when creating their fantasy teams. This emphasis on data has led to a
greater appreciation for statistics and analytics within the sports community.
• Global Expansion: The success of Dream11 has spurred the growth of fantasy sports platforms
worldwide. This global expansion has introduced new audiences to different sports and leagues,
driving further interest and participation.
• Player Performance and Recognition: Dream11 has heightened the focus on individual player
performance across various sports leagues. This has led to increased recognition and
appreciation for players who consistently perform well, even if they are not part of high-profile
teams.
 FUTURE GOALS
Global Expansion: Dream11 aim to expand its operations into new markets and regions,
tapping into the growing popularity of fantasy sports worldwide. This expansion could
involve entering emerging markets, striking partnerships with local sports organizations,
and tailoring its offerings to suit the preferences of diverse user demographics.
Diversification of Offerings: To cater to the evolving needs and interests of users,
Dream11 seek to diversify its offerings beyond traditional fantasy sports. This could
include introducing new gaming formats, such as e-sports or virtual sports, and
exploring opportunities in adjacent sectors like online gaming and entertainment.
Enhanced User Experience: Dream11 prioritize enhancing its platform's user experience
by introducing innovative features, improving usability, and personalizing content based
on user preferences. This could involve leveraging technologies like artificial intelligence
and machine learning to provide more relevant recommendations and insights to users.
 Partnerships and Collaborations: Dream11 focus on
forging strategic partnerships and collaborations with
sports leagues, teams, media companies, and
technology providers to strengthen its position in the
market and offer unique value propositions to users.
These partnerships could involve co-branded
promotions, exclusive content deals, and joint
marketing campaigns.
 Innovation and Technology Leadership: To maintain its
competitive edge, Dream11 may continue to invest in
research and development, fostering a culture of
innovation and technology leadership within the
organization. This could involve exploring emerging
technologies, such as block chain and augmented
reality, to enhance its platform's capabilities and deliver
new and immersive experiences to users.
 Customer Engagement and Retention: Dream11
prioritize efforts to enhance customer engagement and
retention by offering personalized incentives, loyalty
programs, and community-building initiatives. This
could involve fostering a vibrant online community
where users can connect, compete, and share their
 STRENGTH WEAKNESS
SWOT
MARKET LEADER
ANALYSIS
REGULATORY CHALLENGES
INNOVATIVE CONCEPT
DEPENDENCY ON SPORTS
WIDE RANGE OF SPORTS
EVENTS
PARTNERSHIP AND SPONSORSHIP

SWOT
ANALYSIS
THREATS OPPORTUNITIES
COMPETITIVE LANDSCAPE GLOBAL EXPANSION
REGULARITY UNCERTANITY
ECONOMIC DOWNTURN
DIVERSIFICATION
 CONCLUSI
ON
Dream11 is a leading fantasy sports platform that originated in
India in 2008, offering users the chance to create virtual teams
and compete in real-life sports leagues. Over the years, it has
experienced remarkable growth, expanding both domestically
and internationally while diversifying its offerings beyond cricket
to include various other sports. Dream 11 operates on a
freemium model, generating revenue through entry fees and
sponsorships. Despite facing competition and regulatory
challenges, it has managed to secure partnerships with major
sports leagues and teams, contributing to increased fan
engagement and viewership. Looking ahead, Dream11's future
appears promising, with continued expansion, innovation, and a
commitment to maintaining its position as a market leader
in fantasy sports.
THANK YOU