PRESTIGE INSTITUTE

OF MANAGEMENT &
RESEACH, GWALIOR
UGC NAAC ACCREDITTED GRADE 'A' AUTONOMOUS INSTITUTE
PRESENTED TO
PROF. VIVEK SHRISHTAVA

PRESENTED BY
RAVI KUMAR MISHRA
TANVI AGRAWAL
NISHANT SONI
SHRADDHA TIWARI
HERSHIKA CHOURASIYA
INTRODUCTION
• Dream11 is an Indian online fantasy
sports platform that allows users to play
fantasy cricket, football, kabaddi,
basketball, and hockey. It was founded in
2008 by Harsh Jain and Bhavit Sheth and
is headquartered in Mumbai, India.
• Dream11 lets users create fantasy teams
with real players and compete based on
their performance in actual matches. It's
a major fantasy sports platform in India
with millions of users and various sports
available for gameplay.
Legal Name Dream11 Fantasy Private Limited
Headquarters
Mumbai, India

Founders Harsh Jain & Bhavit Sheth

Industry Fantasy Gaming
Founded Year 2008
Patent Organization Dream Sports
Website dream11.com
Valuation $8 billion (as of March 2023)
Monthly Active Users Over 120 million
Contests Played Over 100 million per month
Prize Money Distributed Over ₹10,000 crore (US$1.25 billion)
 HISTORY
• Dream11 is an Indian fantasy sports platform
founded in 2008 by Harsh Jain and Bhavit Sheth,
starting with cricket and later expanding to
football, basketball, and hockey. Users create
teams of real players from upcoming matches
and earn points based on their performance. It
gained popularity, especially after partnering
with the Indian Premier League (IPL) in 2019.
Dream11 became India's first gaming unicorn in
2019, valued at over $1 billion, and has licenses
from various sports leagues. With over 200
million users as of 2023, it offers services like
sports prediction contests, e-sports,
and cricket news.
 GROWTH AND EXPANSION
 Strategic Partnerships: Dream11 has partnered with major sports leagues like IPL, ICC, PKL, ISL,
and more, enhancing user experience with access to favorite teams and players.
 Widespread Marketing: Dream11's extensive marketing across television, digital, social media,
and celebrity endorsements has effectively raised awareness and attracted new users
to the platform.
 Legal Clarity: Dream11 ensures legal compliance and gained confidence from users and
investors after a 2019 Supreme Court ruling declared fantasy sports games as games of
skill, not chance.
 Technological Advancements: Dream11 consistently upgrades its platform with technological
advancements, resulting in a more intuitive user interface, responsive app, and overall
enhanced experience.
 Community Engagement: Dream11 cultivates community through chat groups, fostering
interaction and strategy discussions, enhancing user engagement and belonging.
 International Expansion: Dream11's expansion into Nepal and Sri Lanka has broadened its user
base and revenue streams beyond India.
 Sponsorship Deals: Dream11's high-profile sponsorship deals, like being the IPL title sponsor,
boost brand visibility and establish it as a prominent industry player.
 Dynamic Content: Dream11's diverse sports offerings and user-friendly interface drive rapid
growth by catering to every fan's preferences.
 Dream11 – Business
Model
• No Ad Monetization: Dream11's revenue doesn't come from ads; instead, it's centered around
hosting fantasy sports on their platform.
• Low conversion to paying users: Dream11 struggles with converting free users to paying
customers, with only 10% to 20% participating in paid competitions, requiring
significant resources.
• Diverse Gaming Options: Dream11 pioneered private fantasy gaming in India, offering freemium,
premium, and private gaming options to cater to diverse player preferences, all
aiming to make money.
• Commission-based earnings: Dream11 charges more than 20% of the total amount earned in
both big and small leagues. This commission structure was reported in September 2020. Every
contest you enter has a predetermined commission.
• Competitive Differentiation: Dream11 remains the preferred choice despite competitors offering
lower commissions, thanks to its customizable competitions like creating personalized cricket
teams. Even with a minimum 20% fee, users enjoy the gaming experience, ensuring
revenue for Dream11.
Dream11 – Revenue Model
• Entry-level fees: Dream11 generates
revenue by charging entry fees from
participants who want to join paid
competitions on their platform.
• Commission on Wins: Dream11 earns
revenue from both entry fees and a
percentage of the total prize pool, usually
ranging from 15% to 20%, adding
substantially to their earnings as
of December 2023.
HOW DOES DREAM 11 WORKS

1. Registration on Dream 11 App

2. Select a game
3. Participate in Contests
4. Forming a Team
5. Nominating a Captain and Vice-Captain
6. Scoring Mechanism
7. Monitoring real matches
8. Announcement of results and awards
9. Withdrawal of Winnings
COMPETITORS
 SPONSORSHIP AND PARTNERSHIP

 Indian Premier League (IPL): Dream11 is the official fantasy gaming partner and Title Sponsor of the
IPL in 2020, involving branding and promotions throughout the tournament.
 International Cricket Council (ICC): Dream11 partners with ICC for major events like the Cricket World
Cup, conducting branding and promotion.
 National Basketball Association (NBA): Dream11 collaborates with NBA to introduce fantasy
basketball to Indian fans, including promotions and contests related to NBA matches.
 Indian Super League (ISL): Dream11 is the official fantasy gaming partner of ISL, with branding rights
and promotions during league matches.
 Pro Kabaddi League (PKL): Dream11 is the official fantasy gaming partner of PKL, India's professional
kabaddi league, with branding and promotions during matches.
 Board of Control for Cricket in India (BCCI): Dream11 partners with BCCI for cricket tournaments in
India, with sponsorship deals and promotions during matches.
 IMPACT ON SPORTS
• Increased Fan Engagement: Dream11 boosts fan engagement by letting users create
fantasy teams with real players, leading to increased interest in player
performances across matches.
• Boost in Viewership: Fantasy sports platforms like Dream11 drive up viewership by
motivating fans to watch matches not just for their favorite teams but also to monitor
their fantasy team players' performances.
• Data Analysis and Insights: Dream11 emphasizes data analysis to assist users in
making informed decisions for their fantasy teams, fostering a greater appreciation
for statistics and analytics in the sports community.
• Global Expansion: Dream11's success drives global expansion of fantasy sports,
introducing new audiences to diverse sports and leagues, sparking increased interest
and participation.
• Player Performance and Recognition: Dream11 elevates attention on individual
player performance in various sports leagues, leading to increased recognition and
appreciation for consistent performers, regardless of their team's profile.
 STRENGTH WEAKNESS
SWOT
MARKET LEADER
ANALYSIS
REGULATORY CHALLENGES
INNOVATIVE CONCEPT
DEPENDENCY ON SPORTS
WIDE RANGE OF SPORTS
EVENTS
PARTNERSHIP AND SPONSORSHIP

SWOT
ANALYSIS
THREATS OPPORTUNITIES
COMPETITIVE LANDSCAPE GLOBAL EXPANSION
REGULARITY UNCERTANITY
ECONOMIC DOWNTURN
DIVERSIFICATION
 FUTURE GOALS
 Global Expansion: Dream11 wants to grow in different places by going to
new markets, teaming up with local sports groups, and making their
games fit for all kinds of people.
 Diversification of Offerings: Dream11 plans to offer more than just
regular fantasy sports by adding new types of games like e-sports or
virtual sports.
 Enhanced User Experience: Dream11 focuses on making its platform
better for users by adding new features, making it easier to use, and
showing personalized content based on what users like.
 Partnerships and Collaborations: Dream11 teams up with sports leagues,
teams, media, and tech companies to boost its market position and offer
special deals to users, like joint promotions and exclusive content.
 Innovation and Technology Leadership: Dream11 stays ahead by
investing in research, innovation, and tech leadership. They are going to
look into new stuff like block chain and augmented reality to improve the
platform and give users exciting new experiences.
 CONCLUSI
ON
Dream11, founded in India in 2008, is a top fantasy
sports platform where users create virtual teams for
real sports leagues. It's grown globally, offers many
sports besides cricket, and makes money through
entry fees and sponsorships. Despite challenges, it
partners with major leagues, boosting fan
engagement. Future looks bright with expansion,
innovation, and a commitment to
leading fantasy sports.
THANK YOU