EV

MARKETS
IN INDIA
 E-Mobility at a Glance

Transport is a fundamental requirement of modern life, but the

traditional combustion engine is quickly becoming outdated. Petrol or
diesel vehicles are highly polluting and are being quickly replaced by
fully electric vehicles. Fully electric vehicles (EV) have zero tailpipe
emissions and are much better for the environment.

7,59,182 380 5254

Electric Vehicles have Electric Vehicle Electric Vehicle
been registered manufacturers operate Charging Station
in India operate in India

How can India achieve its
30% EV automobile share
from the current 1.1% by 2030
What policies can be introduced to encourage domestic manufacturers to
Infrastructure
adopt EVs?
How can we increase the number of charging stations across India?

Imports
Macro How can we reduce dependency on imports of batteries?

Consumer What are the campaigns that we can adopt to attract consumers towards
behaviour and EVs market?

Challenges in 30% Awareness

Market How can we make EVs models more affordable?
Penetration by
2030
How we can improve the process of recycling and disposal of EV
batteries?

Pricing
Micro How can we increase the efficiency of batteries?

Research and
Will charging EVs ever be as fast as pumping gas?
Development

Producers and How can EV producers and manufacturers increase the number of
Suppliers choices and quality of products for consumers who want to buy electric
vehicles in India,?
Prioritization

- Infrastructure

- Financial Considerations

- Consumer Awareness
 INFRASTRUCTURE
Lack of charging is the reason behind the low rate of penetration
of EV in India.

- Currently, India has only 5254 EV charging stations.

- There is a requirement of 20.5 lakh Stations by 2030.

- Thus, India needs a robust backbone for charging infrastructure

across the length and breadth of the country with considerations
of traffic and population density.
 Charging Stations
.
Urban Concentration Limited Availability in Rural
Areas

Slow Expansion Charging Speed and Technology

Lack of Integration with Public Limited Charging Options in

Spaces Apartments and Housing
Societies

. .
 Financial Considerations
How can we make electrical vehicles
affordable?

- The most popular products under this bracket are the Ola S1(Rs.
1.30 Lakh), TVS iQube Electric(Rs. 1.25 Lakh) and Ather 450X(Rs.
1.28 Lakh).

- The Tata Tiago EV is currently the cheapest electric car in India,

with an on-road price in Delhi starting at ₹8.69 lakh. (Tiago petrol
is priced at 5.59 lakh)

- The unavailability of lithium reserves in India and the need to

import them from other countries makes the cost of buying electric

vehicle batteries very high. The average cost of electric car

batteries in India is around 2.1 Lakhs. (40% of the vehicle cost)
 Consumer Awareness
Electric car adoption in India is at an early stage; people are
unfamiliar with electric cars and may be sceptical of a shift to
them.

1. Monetary benefits were found to have a more impact on

consumer decisions than environmental benefits.

2. Currently, there are 19 electric car manufacturers in India

with 32 car models in the market.

3. The lack of electric vehicles with good 300+ km range

models, available models have a range of 150-200 km range
within the city creating a major challenge for EV adoption in
the country.
Focus on Infrastructural Development

1. Public-Private Partnerships: Collaborations between the

government and private companies to build and operate charging
stations.

2. Battery Swapping Stations: Battery-swapping stations, particularly

in areas with limited charging infrastructure will address the range
anxiety among consumers.

3. Fast Charging and Normal Charging: Offer a mix of fast charging

stations for quick top-ups during long trips and normal charging
stations for overnight charging in residential areas.
 Recommendations
 Zero Emission Vehicle (ZEV) Mandate: The government could make it mandatory for
automobile manufacturers to have a certain percentage of their sales from EV vehicles in tier
1 cities where there is sufficient charging infrastructure available.
 Under the new vehicle scrappage policy, State governments may offer a concession on the
road tax on the new vehicle. The concession can be up to 25% for non-transport vehicles and
15% for transport vehicles. For electronic vehicles, these concessions could be raised to 30%
and 20%.
 The Indian government has introduced policies such as FAME-2 which aims to incentivize the
purchase of Evs but it ends in 2024. This could be extended further to help bridge the upfront
gap between EVs and fuel vehicles beyond 2024.
 The PLI scheme for battery production has stringent requirements due to which small and
mid-sized businesses that manufacture EV batteries and car parts are unable to apply for the
scheme’s benefits. Modifying the scheme could help as smaller firms are critical in closing the
demand-supply imbalance in the industry.
 Recommendations

1. Senior leaders and members of parliament may choose electric

cars, setting a good example for the rest of the population. All
stakeholders are encouraged to establish a campaign like
'Swatch Bharat.’

2. Another factor that may promote the adoption of electric

vehicles is celebrity endorsement. Advertising may elicit an
emotional response that portrays the electric car driver in a
positive manner

3. Organize public events. Recently, The Delhi government

launched a campaign known as the “Switch Delhi Campaign.”
 TATA MOTORS
Contribution of TATA and Its subsidiaries in India’s EV
market.