Marketing Plan-

Adle

MAY 2024
Presented by The Human Capital
 OVERVIEW

1.Brand Building Strategy

2.Monthly Content Calendar
3.Additional Consideration
Brand Building
Strategy
Objective:
Increasing Brand awareness, Promoting Service

Target Audience:
Individual buyer and seller

Content type:
Brand storytelling, BTS, Service promotion, Service
Awareness
Key Points:
• Engagement Metrics: Track likes, comments, shares,
• and follower growth.
• Direct Inquiries: Monitor the number of direct inquiries
or
• messages received.
• Hashtag Usage: Assess the use of campaign-specific
• hashtags.
• Group and Community Posting: Post in the relevant
groups and communities on social media.
• Review Reports – Review engagement reports from
social media postings.
 Weekly Content Calendar
WEEK 01

PROVIDE VALUABLE INFORMATION TO HOMEOWNERS AND POTENTIAL

BUYERS
Wednesday- Provide homeowner tips - maintenance, energy-saving, and home
improvement.
Thursday – Quora and Reddit submission
Friday- Share local real estate insights - sales data, trends, and forecasts.
Monday - Quora and Reddit submission
Tuesday - Send postcard emails.
 Weekly Content Calendar
WEEK 02

VALUABLE INFORMATION AND RESOURCES FOR HOMEOWNERS TO MAINTAIN THEIR

PROPERTIES
WEDNESDAY - Guide homeowners on property upkeep and investment security.
THURSDAY - Advise homebuyers on inspections, mortgages, and home staging.
FRIDAY – Quora and Reddit submission.
MONDAY - Highlight selected property listings.
WEDNESDAY - Share local real estate insights, covering affordability, market trends, and
opportunities for first-time buyers.
 Weekly Content Calendar
WEEK 03

Educating and Building Better Communities with listing

Monday- Send an email Postcard.
Wednesday- Feature property listings.
Friday- Feature property listings.
Monday- Educate your audience about fair housing laws and promote inclusivity in the
housing market.
Wednesday- Provide tips and resources for homeowners to enhance home safety and
security.
Friday- Quora and Reddit submission.
 Additional Considerations

Incorporate Email Postcards.

Create reviews and backlinks on Quora and Reddit.
Submit engagement reports.
 Presented
by:
The Human
Capital

Thank
you