Chapter 1

INTEGRATED MARKETING
COMMUNICATIONS
 Table of
CONTENTS
01 02 03 04
What Is Examples EMERGING INTERNATIONAL
IMC? TRENDS IN IMPLICATIONS
IMC
WHAT IS IMC?

Strategic Alignment among various

departments / various channels to
achieve a common objective
 PERSONAL
SELLING

SOCIAL MEDIA
ADVERTISING MARKETING

SALES
PROMOTIONS
IMC DIGITAL
MARKETING

ALTERNATIVE DIRECT
MARKETING MARKETING

PUBLIC
RELATIONS
EXAMPLES
SOUTHWEST

Consistent message across all the

channels

The same keyword (transfarency) -

Base for all channels

(Source : Social Pilot)

EXAMPLES
APPLE: SHOT
ON IPHONE

Consistent message across all the

channels

The theme - showcase best

moments captured by an iPhone

(Source : Hubspot)
 EMERGING TRENDS
IN IMC

INCREASES IN GLOBAL INCREASE IN BRAND

01 COMPETITION 02 PARITY

EMPHASIS ON CUSTOMER CHANGES IN CHANNEL

03 ENGAGEMENT 04 POWER
 EMERGING TRENDS
IN IMC

AR & VR CHATBOTS
05 Create more personalized and 06 Conversational nature of chatbots
satisfying outcomes for the coming to fore
customers

OMNICHANNEL EXPERIENCE HYPER PERSONALISATION

07 These will include even more 08 Experiences based on real time
channels in the future such as web data leads to more satisfying
and mobile apps, push notifications, interactions
etc.
 INTERNATIONAL
IMPLICATIONS

01 STANDARDISATION 02 ADAPTATION