Data Visualization Using

Tableau
Eng. Riham Hassan
Agenda

A- Introduction to Data Visualization and Tableau

1- What is data visualization?
2- What is Tableau?
3- Getting started with Tableau.
4- Data Types. (Video)
1. What is Data Visualization?
Data Visualization: Technique to present data in a graphical format.
Thinking is Slow.. Seeing is FAST
1.1 Why do we visualize data?

Making data attractive and easily digestible.

Identifying relationships and trends within a set of data.
Telling a story found within the data.
Highlighting the important parts of a set of data.
2. What is Tableau?
Tableau: Business and analytical tool, that help people to understand
and visualize data with extreme accuracy.
3. Getting started with Tableau
Example: Datasaurus dozen
Play the following video which contains 13 different shapes with the same
exact summary statistics to the second decimal point:
Don’t trust your summery statistics, always visualize your data first.
We want our x and y coordinates to be treated as discrete dimensions that do not total a sum.
So, There are two ways to remedy this in the following videos:
Way 1: Way 2:
Tableau allows the creation of three main types of output projects:
4- Data Types
Categorical: Data that can be split into categories.
Nominal: There is no particular importance to the Ordinal: Categories or groups found in
grouping order and there is no rank among the ordinal data sets have an importance within
categories. their order.
Numerical: Is your standard numbered data.
4.1 Data Types in Tableau
Example: Global Superstore Dataset.

Dimensions: Contain qualitative values (such as names,

dates, or geographical data). Blue is assigned to all
dimensions.

Measures: Contain numeric, quantitative values that you

can measure. Green is assigned to all measures.
We wanted to know, what is the most profitable category?
To find out, we must take the sum of the profits for each category, like so:
This can be done in Tableau by simply dragging the Category field into columns,
and the Profit field to rows:
4.2 Aggregation and Granularity
‍If one was to remove the categories pill, you would only see a single bar.
Why?

In Tableau, we use dimensions to specify the granularity of a measure's

calculation.
However, by dragging Categories back into columns, we increase the granularity of the
calculation:

Granular data is detailed data.

THANK YOU