Presentation On Coca - Cola India

Guided By: Dr. Darshana R. Dave Prepared By: Abhishek Mishra(09F01) Paresh Gadara(09M24) Parth Parikh(09M26) Rakesh Sachdev(09M32) G.H.Patel P.G. Institute of Business Management S.P.University, Vallabh Vidyanagar.

History of Coca Cola

Invented in 1886 by Dr. John Pemberton, a pharmacist from Atlanta Asa Candler bought the formula in 1887 First bottling agreement in 1899 International expansion in 1930 New Coke formula 1985

Objectives of the Study

To study the History of Coca-Cola To Study about the Marketing Department of Coca-Cola and compare it with Industry Performance To study the production and operational aspect of the Company. To compare Coca-Colas performance with the Industrial performance. To study about the financial performance and comparing it with Industrial Performance. To study the H.R. Practices and Policies followed at Coca-Cola.

Organizational Structure of Marketing Department

Distribution System
Indirect Distribution Direct Distribution Merchandising

USP Of Coca-Cola
The first and original cola Positioning

Comparison of 4 Ps with Competitors

Marketing Mix
Product A) Coke- Product B) Pepsi-Product
Price A) Coke-Price B) Pepsi-Price

Place A) Coke-Place B) Pepsi-Place

Promotion A) Coke-Promotion B) Pepsi-Promotion

Production and Operations Management

Facility location Raw material used in manufacturing Water Flavor Acids Caffeine Carbon dioxide Colour Sugar Sugar approval process

Quality Policy
The Symbol of Quality The Coca-Cola Company has one global standard. International standards for soft drinks Policy

Suppliers must have an effectively implemented quality system that ensures consistent delivery of high-quality products and services to the coca-cola system (the coca-cola company and its bottling partners).

Manufacturing Process

The flavored syrup is supplied by the primary manufacturer. The sugar syrup is prepared at the plant level. The addition of the sugar and the flavored syrup in appropriate proportions as per the requirement of the drink. Filling the beverage inside the containers and sealing them Application of date and batch coding, labels Packing the containers inside the boxes.

Recruitment and Selection Process at Coca-Cola

Recruitment process divided into following category: Group exercises Presentations Psychometric tests Role plays/Situational Exercises Interview.

Performance Appraisal Process

Cont
Establishing Performance Standards Communicating The Standards Measuring The Actual Performance Methods of Performance Appraisal Confidential report Essay evaluation Critical incident technique Checklists and weighted checklists Graphic rating scale Behaviorally anchored rating scales Forced choice method

Cont
Comparing The Actual With The Desired Performance Discussing Results Decision Making

Regional and Local Foundations

Their programs, which also include customized local initiatives, converge in the areas of the environment, fitness and active lifestyles, community recycling, and education in almost 28 countries. Providing equipment and facilities for hospitals and schools Raise awareness of breast cancer Blood donation camp Youth education campaigns Sponsoring a wide range of activities including volleyball, golf, basketball, cycling and swimming

Salary Structure
Employer: Coca Cola Co Salary Range by Job-Job Senior Sales Executive Salary Rs 212,501 - Rs 459,973 Bonus Rs 10,205 - Rs 46,957 Total Pay Rs 243,218 - Rs 542,385 Area Sales Manager Salary Rs 318,417 - Rs 791,855 Bonus Rs 19,743 - Rs 99,506 Total Pay Rs 375,141 - Rs 985,546

Profitability Analysis
PBIDTM

PAT

RONW

Assets Turnover

DUPONT-ROE

Cost Structure Analysis

Conclusion
Coke is the market leader in the SoftDrink Segment. Good Marketing Channel and Direct Linkages with the company helps in efficient Monitoring of sales. Higher Salary structure in the Industry. Coke is following the standardized production process and all the bottlers have to abide by the rules.

Cont
Return on equity has gone up by 8% in the last 5 years. Profitability has gone up by 2 folds as compared to 2007. Return on Net Worth has increased by 3 times in last 3 years. The main cost for the company is Advertising and any compromise on that may lead to fall in sales.