• EMERGENCE OF E-

COMMERCE
• PREPARED BY:- NUMAN JAVAID
• UNIVERSITY ROLL.NO:-10852229827
• COLLEGE ROLL.NO:- 222170
 ✓ Contents:-

1. Definition of E – Commerce
2. Brief history of E – Commerce
3. Types of E – commerce
4. Growth of E – commerce
5. Benefits of E-commerce
6. Drawbacks / challenges of E – commerce
7. E- commerce v/s Traditional retail.
8. Impact of E – commerce on traditional retail.
 WHAT IS E–COMMERCE ?

 E-commerce (electronic commerce) is the activity of

electronically buying or selling of products on online services or
over the Internet
 E-commerce typically uses the web for at least a part of a
transaction’s life cycle although it may also use other
technologies such as e-mail.
 HISTORY OF E-COMMERCE
 E-Commerce started approximately 40 years ago as a standard exchange of
business documents such as orders or invoices from suppliers and business
customers. Back then, many industries elaborated upon a system that pertained
to the interchanging data between one computer to another, and that’s how
eCommerce was born.
 The history of eCommerce is closely related to the history of the internet, and
online shopping only became possible when the internet was opened to the
public in 1991.
 One of the first ecommerce sites was Amazon, which started in 1995 as an online
bookstore but grew to become the largest online retailer in the world
✓ TYPES OF E-COMMERCE:-
 ✓GROWTH OF E-COMMERCE

 According to statistics,E-commerce sales have reached Almost US 5 trillion dollars in the year 2021 and are
expected to reach US 6.5 trillion dollars in 2023.Thus there is a rise of almost 21% in sales through E-commerce in
just a span of two years which is massive and the numbers are expected to rise significantly in the near Future.
 ✓BENEFITS OF E-
COMMERCE
1. Lower prices
2. Faster and easier buying
3. No unfriendly sellers
4. Availability 24/7
5. Availability of
information
6. A wide range of goods
and services
 1. Lack of personal touch:- E-commerce sales
✓DRAWBACKS OF are done over the internet thus resulting in a
lack of personal touch of entrepreneurs.
E-COMMERCE
2. Expectation vs reality:-Customers don’t
actually get the desired quality of products
which they had expected.

3.Lack of sequirity:- There is an increased risk

of fraud and scams which may steal users
personal and financial information.

4. Shipping hassles:-Through E commerce

there are delivery delayed issues which need
prompt attention.

5. increased Marketing cost:- The increase in

new technologies has led to the increased of
cost through sales on online platforms.
 E- commerce vs traditional retail

E-Commerce Traditional retail

1. It refers to buying and selling of 1. It refers to buying and selling of goods
goods and services over the and services physically.
internet. 2. It has limited/specified time frame.
2. It is available 24/7. 3. It is related to a particular area.
3. It has global reach. 4. It is a manual process.
4. It is an automatic process. 5. Delivery of goods is done instantly.
5. Delivery of goods takes time.
 Impact of e-commerce on
traditional retail.

E-commerce has dramatically altered retail in the

last two decades, with online sales growing from E- Commerce is forcing traditional business
0.63 percent of total retail sales in 1999 to 13.3 ventures to adopt modern sophisticated technology.
percent in 2021.

4 KEY POINTS

Today we can say that E commerce is slowly but The impact of E commerce over traditional retail
surely winning the battle against traditional is so big that now reatilers only sell those products
method of retail trading. that perform well in the digital world.