TRAINING

PRESENTATION
RIYA RASHMI DASH
ABOUT
CAFÉ COFFEE DAY

140 YEARS
HAVE PAN INDIA PRESENCE
LARGEST COFFEE CHAIN HAVING ITS OWN COFFEE PLANTATION
LARGEST PRODUCER OF ARABICA BEANS IN ASIA
 WHY ?

WIDE STRONG
MARKET WIDE RANGE
DISTRIBUTION SERVICE
LEADERS OF PRODUCTS
NETWORK NETWORK
VERTICALS OF CCD

A COFFEE DAY COMPANY

MACHINES OF
COFFEE DAY

CELESTA PCTM

INDUS FILTRA

INDUS+ SIENNA

SCHARER KAFFA

FCTM INDUS+ 5S
CHANNELS OF COFFEE DAY BEVERAGES

DIRECT INDIRECT
IT IS DIVIDED INTO 3 SEGMENTS
DEALS WITH COMPANIES HAVING
PAN INDIA PRESENCE AND • INSTI- DEALS WITH COMPANIES HAVING
HAVING 10+ MACHINE COUNT COUNT OF MORE THAN 5+ MACHINES

• SME- DEALS WITH STARTUPS HAVING A

COUNT OF AROUND 2-3 MACHINES

• RETAIL- DEALS WITH SHOWROOMS,

HOSPITALS, GENERAL MARTS, COLLEGES
ETC. AND HAVING MACHINE COUNT OF 1-2
MAX
FIRST DAY VISIT OF
OPERATIONS TRAINING

LOCATION : ADP
TOTAL NUMBER OF MACHINES INSTALLED : 31
ACCOUNT : CUPPAGE
MACHINE TYPE : INDUS
LEARNING & OBSERVATIONS :

LEARNED ABOUT CAPPUCINATOR, ITS USE, MAINTENANCE AND

FIXING IT
THE MILK CHILLER CAN HOLD 3 LITRES
WEEKLY ONCE ON SATURDAY DEEP CLEANING IS DONE
HOURLY CAPPUCINATOR MAINTENANCE IS ALSO DONE BY
OPERATORS ON SHIFT BASIS
REGISTER IS MAINTAINED FOR OPENING & CLOSING STOCKS
BREAKDOWN
MAINTENANCE VISIT

LOCATION 1 : SAMSUNG
MACHINE 1
AREA : BEGUMPET
MACHINE TYPE : INDUS+
ISSUE : COFFEE GRINDING ISSUE
OBSERVATIONS OF MACHINE :
• BREWING UNIT
• GRINDER
• BOILER & BOILER REFILING HAVE SOLENOID WALL
• FLOW METRE PRESERVING WATER TO SEND IN FULL SPEED
• AC & DC
• NTC SENSOR REGULATING TEMPERATURE
• STEAM WALL FOR ADDITIONAL HEAT
• HEATER, HOT WATER & MILK, STEAM VALVE
BREAKDOWN
MAINTENANCE VISIT

LOCATION 2 : ATLAS
MACHINE 1
AREA : BEGUMPET
MACHINE TYPE : celesta
ISSUE : WATER PIPE LEAKAGE INSIDE MACHINE
INDUCTION ON SERVICE
TRAINING

LOCATION : WAREHOUSE VISIT

OBSERVATIONS :
• INWARD AND OUTWARD MOVEMENT OF STOCKS AND
MACHINES IS SEEN.
• IT ALSO CHECKS IF STOCKS ARE CORRECT AND IF IT HAS NO
EXPIRY AND ITS BATCH IS CORRECT AND THEN STOCKS GET
INWARD IN THE MSD PORTAL.
• THE MAJORITY 80% OF THE STOCKS COME FROM BANGALORE
AND THE REST FROM VENDORS LIKE TEA BAGS FROM KOLKATA
AND CUPS LOCALLY.
• APART FROM COFFEE, WE DEAL WITH ALL TYPES OF PRODUCTS
SUCH AS SOUPS, TEA, COOKIES, HOT CHOCOLATE, ETC.
INDUCTION ON
SALES TRAINING

SALES TYPE : DIRECT SALES

LOCATION : APPLE
TOTAL MACHINES : 1
MACHINE TYPE : scharer
OBSERVATIONS :
• PEST ISSUES WERE FOUND INSIDE THE PIPES OF THE MACHINE AND
THEREFORE OUR TEAM SUGGESTED HAVING A THOROUGH CHECK OF THE
MACHINE ON SATURDAY WHERE THE OPERATOR CAN OPEN ALL THE
PARTS AND THE THIRD-PARTY VENDOR CAN COME TO PUT THE PEST
CONTROL
• THE BEAN HOOPER HAD SOME CRACKS
• APPLE HAD PREMIUM TEA PACKAGING FOR COFFEE DAY AS ALL THE TEA
BAGS WERE PROPERLY ENVELOPED.
• APPLE WANTED TO DO SOMETHING ON SUSTAINABILITY TO AND WE
SUGGESTED USING OUR RECENTLY LAUNCHED 150ML RECYCLABLE CUPS
MADE OUT OF COFFEE WASTE WHICH IS THE COARSE POWDER
PREVENTIVE
MAINTENANCE VISIT

LOCATION : HDFC SECURITIES

MACHINES : 13
AREA : BANJARA HILLS
MACHINE TYPE : indus
OBSERVATIONS :
• THE MILK CHILLERS, WATER DISPENSER, AND ITS PIPE & BEAN
HOOPERS ARE THOROUGHLY CLEANED
• CAPPUCINATOR ALSO GOES THROUGH PROPER CLEANING
• DUST PANS ARE CLEANED AND INSIDE THE MACHINE IS ALSO DUSTED
AND CLEANED
 INDIRECT SALES VISIT

SME VISIT RETAIL VISIT INSTI VISIT

• VISITED EXISTING • VISITED EXISTING
• DID A COLD CALLING
CLIENTS AS WELL AS CLIENTS TO CHECK IF THE
VISIT TO LLOYD WHERE
PITCHED NEW CLIENTS MACHINE IS WORKING
• EXISTING : DLT LABS, WE GOT ENTRANCE VIA
ALL RIGHT AND IF THEY
EXISTING CLIENT IN THE
PRIMARY WERE USING THE
• NEW CLIENTS : HCL, BUILDING AND THEN
PRODUCTS OF COFFEE
REACHED OUT TO HR TO
HERMES TRAVEL & DAY
• OBSERVED THAT IN A FEW FURTHER INTRODUCE
CARGO LIMITED,
OURSELVES AND THE
MEGASOFT, UNCODE, AJR PLACES COFFEE DAY’S
PRODUCT
INFOSYSTEM PVT LTD. MILK WAS NOT USED AND
OTHER BRANDS WERE
USED FOR LOW PRICING
 DISTRIBUTOR MANAGEMENT

INDIRECT DIRECT

MOTHER CNF LOCAL CNF DISTRIBUTOR CLIENT MOTHER CNF LOCAL CNF CLIENT

MACHINES
AREA MAPPING
A SOLO VISIT TO KNOWLEDGE CITY WAS DONE TO DO THE AREA MAPPING
THROUGH WHICH THE FOLLOWING BUILDINGS IN THE AREAS WERE MAPPED :
• SOFT SOL
• NTT Data
• Dallas Centre
• JVP Building
• Galaxy
• Auro reality
• orbit
• My home group Twitza
• S&P global
• Gowra palladium
• Wells Fargo
 MAPPING OF BUILDING
THE FOLLOWING BUILDINGS WERE MAPPED DURING THE FIELD
VISIT TO FIND OUT THE COMPANIES PRESENT IN THEM :

KNOWLEDGE PARK TOWER 1 KNOWLEDGE PARK TOWER 2 ORBIT BUILDING

• NB HEALTHCARE TECHNOLOGY PVT LTD • NOTION • AWFIS SPACE

• Appen AI India pvt ltd • DP World SOLUTIONS LIMITED
• DSM Firmenich • Ness Engineering • Reveal
• Align India LLP • OSB India pvt LTD • Raminfo
• Next Sphere Technologies India Pvt LTD • HCA • The Headquarters
• Castlight health India Pvt ltd • ADI • Isprout
RETAIL SUPERMARKET VISIT
RATNADEEP

MILK PRODUCTS PRICE

NANDINI GOOD LIFE MILK (1 LITRE) RS. 67
NANDINI GOOD LIFE MILK (500 ML) RS. 35
NANDINI GOOD LIFE MILK (180 ML) RS. 14
VISHAKHA DAIRY COW MILK (180 ML) RS. 13
NESTLE A4 TONED MILK (1 LITRE) RS. 111
NESTLE A+ TONED MILK (1 LITRE) RS. 100
AMUL GOLD MILK (1 LITRE) RS. 80
HERITAGE FARM FRESH MILK (1 LITRE) RS. 75
GOODLIFE SLIM MILK (500 ML) RS. 36
AMUL TAAZA MILK (1 LITRE) RS. 74
NANDINI GOOD LIFE SLIM SKIMMED MILK (1 LITRE) RS. 74
VISAKHA DIARY UTH PROCESSED STANDARDIZED MILK (1 LITRE) RS. 75
VISAKHA DIARY UTH PROCESSED STANDARDIZED MILK (500 ML) RS. 37
AMUL SKIMMED MILK (1 LITRE) RS. 80
 RETAIL SUPERMARKET VISIT
RATNADEEP

GREEN TEA PRODUCTS PRICE GREEN TEA PRODUCTS PRICE

TETLEY GREEN TEA RS. 70 ORGANIC INDIA GREEN TEA
(HONEY LEMON, GINGER MINT & LEMON, IMMUNE VITAMIN C) - TULSI GREEN TEA CLASSIC RS. 215
GIRNAR DETOX DESI KAWA GREEN TEA RS. 330 - LEMON GINGER RS. 215
LIPTON GREEN TEA (CLEAR AND LIGHT)(1.48 PER GM) RS. 370 - JASMINE RS. 215
LIPTON GREEN TEA HONEY LEMON (4.86 PER GM) RS. 170 - TULSI GINGER RS. 215
LIPTON GREEN TEA TULSI NATURAL (5.23 PER GM) RS. 170 - TULSI MULETHI RS. 215
TETLEY GREEN TEA IMMUNE VITAMIN C (6.8 PER GM) RS. 170 - TULSI SWEET ROSE RS. 215
TWINNING OF LONDON - FAVOURITES- LEMON RS. 215
- GREEN TEA & MINT RS. 330 GINGER, POMEGRANATE,
- LEMON AND HONEY RS. 330 JASMINE, CLASSIC &
- EARL GREY RS. 330 ASHWAGANDHA
- LEMON AND GINGER RS. 330
OFFER ONGOING IS BUY 1 GET RS 15 OFF IN LIPTON
OFFER ONGOING IN TETLEY IS BUY 1 AND GET RS 24 OFF
OFFER IN TWINNINGS IS BUY 1 GET 10% OFF
 RETAIL SUPERMARKET VISIT
RATNADEEP

MILK TEA PRODUCTS PRICE MILK TEA PRODUCTS PRICE

TATA TEA GOLD CARE RS. 325 TATA TEA GEMINI RS. 135
Tata tea Premium RS. 280 TATA TEA CHAKRA GOLD ELAICHI RS. 95
Red label natural care RS. 175 Lasa lamsa mix RS. 48
Red label classic RS. 155 Lamsa export quality flavoured tea RS. 48
Wagh bakri premium RS. 145 everest tea Masala RS. 68
Tata tea Agni RS. 140 Tata tea gold Darjeeling RS. 140
Brooke bond 3 roses natural care RS. 240 Taj mahal RS. 95
Tata tea Chakra gold RS. 150 Tata tea Agni (100 gm) RS. 35
Cafe Niloufer Super dust (100 gm) RS. 50
CAFE NILOUFER SUPER DUST (250 GM) RS. 125
Wagh bakri Premium spiced RS. 165
Cafe Niloufer Platinum (250 gm) RS. 175
Cafe Niloufer double delight (250 gm) RS. 150
CAFE NILOUFER DOUBLE DELIGHT (100 GM) RS. 60
 RETAIL SUPERMARKET VISIT
SPENCER’S

MILK PRODUCTS PRICE MILK TEA PRODUCTS PRICE

JERSEY COW MILK (YELLOW COLOUR RS. 30 Nandini Goodlife slim milk (500ml) RS. 36
PACKET) NANDINI GOODLIFE SLIM MILK (1 litre) RS. 71
Jersey rich full cream milk (orange colour packet) RS. 40 Nandini good life (1 litre) RS. 67
Jersey Rich toned milk (green coloured packet) Amul gold (one litre) RS. 80
Jersey enriched D toned milk (light green packet) RS. 30 14) Vishakha dairy uth processed toned milk (1 litre) RS. 71
Sids farm (green colour packet) Vishakha Shakti uth processed toned milk (1 litre)
Sids farm (blue colour packet) RS. 30 Nestle A+ toned milk (1 litre) RS. 77
Heritage happy full cream milk Nestle A+ slim milk (1 litre)
Amul gold milk RS. 42 Amul slim trim skimmed milk (1 litre) RS. 111
Amul taaza milk RS. 60 Heritage special long life milk (small packet) RS. 100
AMUL TAAZA (500 ML) RS. 40 Vishakha diary (180 ml) RS. 80
AMUL TAAZA (1 LITRE) RS. 34 Vishakha diary double-toned milk (180 ml) RS. 29
RS. 27 Nandini good life (180 ml)
RS. 38 RS. 15
RS. 74 RS. 13
RS. 14
 RETAIL SUPERMARKET VISIT
SPENCER’S

GREEN TEA PRODUCTS PRICE MILK TEA PRODUCTS PRICE

TETLEY IMMUNE VITAMIN C (NO RS. 170 Red label 1 kg (mrp rs. 600 | discounted rs. 580) RS. 580
DISCOUNT) RS. 110 Smart choice Assam tea (Mrp rs. 160 | discounted rs. 80) RS. 80
Wagh Bakri Loose Green Tea RS. 155 Brooke bond 3 roses tea (Mrp rs. 420 | discounted rs. 410)
Tetley Green Tea Long Leaf With Lemon RS. 370 Tata gemini (Mrp rs. 265 | discounted rs. 135) RS. 410
Lipton Green Tea Clear And Light tata tea chakra gold (250 gm)
TATA TEA CHAKRA GOLD (500 GM) (MRP RS. 410 | RS. 135
DISCOUNTED RS. 395) RS. 220
tata agni dust RS. 395
AVT Premium dust tea
AVT gold cup Premium dust tea RS. 95
RS. 100
RS. 210
 RETAIL SUPERMARKET VISIT
VIJETHA

MILK PRODUCTS PRICE GREEN TEA PRODUCTS PRICE

SIDS FARM (GREEN PACKET) RS. 42 organic india- ayush kawath, tulsi ginger, tulsi original, lemon RS. 195
Heritage golden cow milk RS. 30 ginger, classic , tulsi
mulethi (25 bags)
GREEN TEA PRODUCTS PRICE Wagh Bakri green tea (brews 65 cups) RS. 110
TETLEY - CLASSIC, GINGER MINT AND RS. 625 Wagh bakri loose green tea RS. 110
LEMON, LEMON AND HONEY (100 BAGS) RS. 30 Wagh bakri green tea tulsi (30 bags) RS. 165
(25 bags) RS. 170
Lipton - clear and light, honey lemon (100 units) RS. 625
Lipton - clear and light (50bags)
Sip and digest- (50 bags) RS. 340
Lipton - tulsi, lemon zest, clear and light (25 bags) RS. 390
lipton- clear and light, honey lemon RS. 170
(250 gm)
RS. 370
 RETAIL SUPERMARKET VISIT
VIJETHA

MILK TEA PRODUCTS PRICE MILK TEA PRODUCTS PRICE

TAJ MAHAL 1 KG (MRP 900 | DISCOUNT 870) RS. 870 Tata tea agni RS. 140
TAJ MAHAL 500 GM (MRP 435 | DISCOUNT 415) RS. 415 WAGH BAKRI PREMIUM SPICED RS. 165
TAJ MAHAL 250 GM (MRP 235 | DISCOUNT 215) RS. 215 TATA TEA GEMINI RS. 135
TAJ MAHAL 100 GM RS. 95 TATA TEA GOLD RS. 150
BROOK BOND 3 ROSES 250 GM RS. 240 LASA LAMSA MIX 500 GM RS. 240
BROOK BOND 3 ROSES 100 GM RS. 90 LASA LAMSA MIX 250 GM RS. 120
RED LABEL NATURAL CARE RS. 175 LASA LAMSA EXPORT QUALITY 500 GM RS. 240
RED LABEL CLASSIC RS. 155 LASA LAMSA EXPORT QUALITY 250 GM RS. 120
TATA CHAKRA CARE AND ELAICHI RS. 240 WAGH BAKRI PREMIUM LEAF 250 GM RS. 145
TATA CHAKRA PREMIUM RS. 220 WAGH BAKRI PREMIUM LEAF 500 GM RS. 290
TATA TEA PREMIUM TEAVEDA RS. 145