Performance Analysis of TM

Territory Name: Lalmonirhat A

 Individual Market performance- August ’ 2023

Market Name Target Amount Cumulative Net Sale Deficit Value Ach.(%)

Lalmonirhat A 19.96 lac 20.03 lac + 0.07 100.37%

Kaligonj Lal A 11.77 lac 11.36 lac - 0.40 96.54%
Patgram A 12.48 lac 12.03 lac -0.45 96.39%
Hatibandha A 8.06lac 7.59 lac - 0.46 94.20%
Territory 50,69 lac 49.26 lac 4.32 Lac 109.62 %

** Please mention bottom 02 market data at the highlighted row

Top 25 products performance analysis
Sl no. Product name Unit target Unit sale Unit Ach.(%)
01 Ambrox Syp 100ml T 1992 401 79.86%

Asynta Max Susp 602 442 73.42%

02
200ml
Avaspray N-Spray 229 204 89.08%
03
120sprays
04 Cef-3 200 Cap 14's 660 735 111.36%

05 Cef-3 DS Cap 14's 206 178 86.41%

06 Cef-3 PFS 30ml 562 1174 208.90%

07 Cef-3 PFS 50ml 599 1020 170.28%

08 Cefotil 500 Tab 12's 74 80 108.11%

Cefotil Plus 250 Tab 732 873 119.26%

09
12's
Cefotil Plus 500 Tab 266 284 106.77%
10
12's
11 Ceftron 1g IV Inj 536 947 176.68%

12 Ceftron 2g IV Inj 259 322 124.32%

Top 25 products performance analysis
Sl no. Product name Unit target Unit sale 11/25 Unit Ach.(%)
13 Entacyd Plus Tab 200's 286 186 65.03%

14 Filwel Gold Tab 30's 476 475 99.79%

15 Filwel Silver Tab 30's 235 173 73.62%

16 Flexi Tab 100's 277 230 83.03%

17 Folita 5 Tab 30's 245 252.067 102.88%

18 Mirakof Syp 100ml 702 769 109.54%

19 Norvis Tab 50's 183 183 100.00%

20 Ocof Syp 100ml 956 615 64.33%

21 Tory 120 Tab 30's 406 250 61.58%

22 Tory 90 Tab 30's 433 398 91.92%

23 Tusca Plus Syp 100ml 1605 1425 88.79%

24 Volinac Gel 50g 1555 1448 93.12%

25 Zif CI Cap 60's 425 360 84.71%

 Causes of poor performance and measures taken
Bottom 01: Cause:
1. Less share from donation doctor.
Hatibandha A 2. Campaign doctor committed daily Rx not ensured
3. Less share from UHC Outdoor .

Taken Measure:.
1. Ensured spot taken & committed share from donation doctor.
2. Ensure committed daily Rx from campaign doctors.
3. Increase relation with OPD doctor & ensure share .

Cause:
Bottom 02: 1. Lost market leadership.
Patgram A 2. Campaign doctor committed daily Rx not ensured
3. Donation doctor committed share not ensured.
4. Migratory doctor poor share.
Taken Measure:
1. Ensure regain leadership within half month share of September’ 23.
2. Ensure spot taken from donation doctor chamber.
3. Ensure committed daily Rx from campaign doctors.
4. Ensure Migratory doctor visit with snacks/lunch/fruits snatch share.
Action plan for further development

Bottom 01: Patgram A

@ Ensure day wise business to achieve sales target by generating Rx.
@ Regain market leadership.
@ Cover up the value deficit of 2023.
@ Ensure minimum 02 products in each prescriotion.
@ Regular monitoring of top 25 doctor, party & products.
@ Ensure proper coordination among all SBU during order securing.
@ Capitalize day celebration, Migratory fest, cake cutting, CME, PCEP.

Bottom 02: Hatibandha A

@ Ensure route wise highest no. of order.
@ Arrange migratory fest , snacks, lunch, dinner ensure GP Rx.
@ Ensure 80% party coverage within 2nd week & 90% within end of the month.
@ Ensure spot taken from high transaction doctor.
@ Enhance relationship with OPD doctors.
Monitoring information of TM

Visit in bottom market

Market Name Market 01 Patgram A Market 02 Hatibandha A
Observation Lost market leadership. Poor share of UHC Outdoor.

Physical Stock Check status

Market Name Market 01 Lalmonirhat A Market 02 Patgram A Market 03 Kaligonj lal A
Findings 23cc sample short , 1cc 02cc sample extra found. 10cc sample short . 02cc
sample extra found. sample extra found

Product discussion session outcome

Product discussed Product 01 Product 02 Product 03
Result of Exam 28 out of 30 marks
Monitoring information of TM

Consignment check status

Market name Market 01 Lalmonirhat A Market 02 Hatibandha A
Findings Regular business found Regular business found

Outcome of Invested doctors

Invested doctor name Commitment Provided share in Justification (if any)
last month
Dr. Md, Abdul baset 17% 37.32%
Dr. Mahafuz iftekhar 17% 36.44%
bhuiyan
Dr. P. K. Das 20% No data
Dr. Tapon kumar roy 18% 11.23%
Business opportunity find out by TM:

@ Dr. Akimul islam mohon , MBBS, MS (ENT) , migratory doctor practice at Jamuna
clinic, lalmonirhat market .
We provided him 15,000tk donation for printing 3000 pcs of sticker on his request.
Now he is giving us excellent share of cefotil plus, Avaspray, Metaspray, Nasovap which will
definitely help us to boost Rx & convert into sales.
Thanks