CORPORATE

COMMUNICATION
TECHNOLOGY
Importance of technology in
corporate communications

• Helps to connect with employees more efficiently

• Helps to seek better prospects for job positions
• Improves stakeholder communication
• Gives personal touch in communication
• Helps in easy expansion of business
• Offers security of information being transferred
• Improves communication and relationships
Importance of technology in corporate
communications
• Helps in better decision making
• Helps to improve customer support and satisfaction
• Helps in resolving problems easily
• Reduces inconvenience to stake holders
• Helps in knowing stakeholder sentiments and modifying them
 Functions of communication technology

Data collection and storage

Conversations
Information distribution
Data processing
Insights
Collaborations
User centric content
Easy product launch
Product / service surveys
Social interaction with Publics
Video conferencing
Digital media
 Types of communication technology

• Email
• Smart phone
• Online chat
• Messengers and chatbots
• Wearable devices
• Management tools
• Videoconference
• Social networks
• Blogs
New media • Web Conferencing
• Really simple syndication
IT IN CORPORATE
COMMUNICATION
 E- media
relations

• Third party e-media – all the media except the company’s media on
the internet.
• Websites
• E-zines
• Journals
• Third - party newsletters
 Right media for right audience
• Research the media
– Publishers interested in company’s area
– Interested in competitors
– Cover issues related to the company
– Relevance of media material to target audience
• Distributing releases
• Contributing articles
• Become a media source
– Providing interesting information
– Timing is important
– Contribute attention getting content
– Optimise site to be a media source – well arranged archives that are easy to search.
– Provide complete information without being reluctant
 E- internal communication
• Email
• Intranet
• Instant messaging
• Conference calls
• Voicemails
• Calls
• Podcasts
• Blogs
• Newsfeeds
• Alert messages
• Internal social media tools
 E- brand identity and e- company
• Online branding
reputation
– Advertising asset
– Acknowledgement
– Familiarity and loyalty
– Successful marketing strategy
– Expand customer relationship
– Market penetration
– Lead generation
• Social media
• Online reviews
 Importance • Faster and smoother

of ICT in PR • Wide spread

• More efficient and effective
• Better communication
• Analytics data
• Crisis communication
• Cost reduction