Tourism Industry of Pakistan

Course: Pakistan Economic Policy

BY:
ALIZA ZAHID (20211-30262)
MADIHA JAVED
WAJAHAT
AMNA ASHFAQ 20221-33054
 INTRODUCTION
 Pakistan's Tourism Potential:

o Stunning landscapes: World's highest mountains, lakes, and natural beauty.

o Adventurer's paradise: Popular destination for global thrill-seekers.
o Economic growth focus: Tourism key for development and improved quality of life.
o Emerging destination: Explore Pakistan's untapped treasures

 The famous places to visit in Pakistan include Hunza valley, Saif ul maluk lake , Mohenjo
daro , Kashmir
BENEFITS OF TOURISM IN
ECONOMIC AND BUSINESSES
Growth and boost in economic activities
Boost with scale industry revenues
Infrastructure development
Source of foreign exchange earnings
Employment generation
Cultural growth
Introduction of new technology
 Betterment of societies
REVENUE FROM TOURISM FROM 2017-2020

 Pakistan Tourism Trends:

 2020: 22.88% decline, 765M visitors
 2019: 17.4% increase, 992M visitors
 2018: 2.31% decline, 845M visitors Insights for strategic planning.
PAST TRENDS OF TOURISM 2019-2021
TOURISM ECONOMY IN 2022
 Pakistan Tourism Growth:

 2022: $16B revenue, 5.9% of GDP, 4.2M jobs

 2033 prediction: $30B target
 Northern areas' diverse sites driving success. World Bank Report Highlights.

International arrivals = 206.2m

 Domestic arrivals = 178.9m
 CURRENT TOURISM IN 2023
 Travel & Tourism Market Overview:

 2023 Revenue: $3.01B, CAGR (2023-2027): 6.14%

 Leading in 2023: Package Holidays Market at $1.31B

 Recovery Status: 87% of pre-pandemic levels (Jan-Sep 2023)

 Global Outlook: Tourism Receipts could hit USD 1.4T in 2023 (93% of 2019)

 Pakistan's Position: Ranked 83rd in Building a Sustainable Future.

ECONOMIC CONDITIONS:
Job Creation:

 Tourism is a significant contributor to job creation in Pakistan.

 Employment opportunities are generated in various sectors, including hospitality, transportation, and local services.

Small Business Opportunities:

 Tourism creates opportunities for small businesses and local entrepreneurs.

 Local artisans, craft makers, and small-scale enterprises benefit from increased tourist spending.

Multiplier Effect:

 Every dollar spent on tourism generates further economic activity .

 CHALLENGES AND OPPORTUNITIES:
Security Concerns:

 Historical security concerns have impacted the perception of Pakistan as a safe travel
destination.
 Instances of unrest in certain regions have raised apprehensions among potential tourists.

Infrastructure development:
 Insufficient infrastructure in some regions, limiting accessibility.
 Lack of modern facilities and amenities in certain tourist destinations.

E-visa Program:

 Traditional visa application processes were often perceived as cumbersome.

 Limited online options for visa applications.
Despite of these challenges, there are several opportunities as well:

Improved Security:

 Increased presence of law enforcement in tourist areas for safety.

 Proactive measures to address security concerns and create a secure environment for visitors.

Vision 2025:
 Vision 2025 outlines a comprehensive plan for the development of the tourism sector.
 Aims to position Pakistan as a leading global tourist destination.

National Tourism Strategy (2020-2030):

 The National Tourism Strategy takes a holistic approach to tourism development.

 Involves various stakeholders, including the government, private sector, and local communities.
Different Types of Tourism In Pakistan
RELIGIOUS TOURISM

 Islamic heritage sites, Gurdwaras at Nankana Sahib and Hasanabdal

 Data Ganj Bakhsh Ali Hujwairi, Hazrat Baba Fariduddin Ganj-e-Shakar, Mian Mir, Shah
Hussain, Bahauddin Zakaria in Punjab, Shah Abdul Latif Bhattai, and Lal Shahbaz Qalandar in
Sindh

ARCHEOLOGICAL AND HISTORICAL TOURISM

 Gandhara civilisation of Buddhists such as Takht Bhai and Pushkalavati, and Indus Valley
civilisations such as Mohenjo-Daro and Harapa
ECOTOURISM

 Glaciers, high mountains, alpine meadows, cliffs, forests, sub-mountain scrub forest, diverse
flora and fauna (endemic and migratory), deserts, beaches, coastline, and wetlands.

 Cultural festival includes the Shandur Polo Festival, Kalash festivals, Silk Rout festivals,
Khanpur water sports festival

ADVENTURE TOURISM

 Shangla, Balakot, Hunza, Gilgit Baltistan, Chitral, Muree, Naran, and Neelum Valley.
COMPARISON WITH OTHER
COUNTRIES
 Thailand's tourism industry accounts for around 18% of GDP (in 2022), despite challenges faced
during Covid

 Developed new infrastructure, expand airports, and enhance facilities and services in tourist areas.

 Strategic Marketing: Land of Smiles. Sustainable Tourism

 Coordinated efforts among government agencies and consistent policy support.

 Thailand set a visionary goal of transitioning to a high-income economy by 2036.

 International Airlines rated WORST in safety globally

 China–Pakistan Economic Corridor (CPEC).

 RECCOMENDATIONS; POTENTIAL PAKISTAN HAS:
 KUMRAT VALLEY in KPK.

 LAW AND ORDER: GOVERNMENT SUPPORT, NEGLECTED

BY STATE AUTHORITY

 INFRASTRUCTURE DEFICIENCES, LIMITED FACILITIES

 KARAKORAM HIGHWAY AND MURREE INCIDENT

 PUBLIC PRIVATE PARTNERSHIP

 RESPONSIBLE TOURISM, ENVIRONMENTAL CONCERNS

 ADHERENCE TO GLOBAL STANDARDS

 SAFETY AND SECURITY

 IMAGE IN INTERNATIONAL MEDIA

 TRAINING INITIATIVES, LANGUAGE BARRIER,

COMMUNITY INVOLVEMENT

 MARKETING EFFORTS, CULTURAL SHOWCASE Deosai – Skardu Bridge

 TRAINING INITIATIVES, LANGUAGE BARRIER,

COMMUNITY INVOLVEMENT
 KUMRAT
VALLEY IN
KPK