SKILL ENHANCEMENT

COURSE
NEW PRODUCT DEVELOPMENT

SUBMITTED TO : Dr. Sakshi Khurrana

SUBMITTED BY : Srividya Rajagopal
 PRODUCT 1
•Category: New ingredient
•Product name:
•Brand name:
•Launching date:
•New thing:
 NEW THING
• 3 New flavours : Natural cocoa with flax seeds
Mango with real almond bits
Raisins with flax seeds
• It has no Maida or transfat.[made up of whole
wheat flour]
• It contains oats, soy protein powder and milk
solids .
• It is a good source of protein, Omega-3 and
fibres and vitamins .
 PRODUCT 3
•Category: New technology
•Product name: Vacuum cooked
vegetable chips
•Brand name:
•New thing:
 PRODUCT 5
•Category: New technology
•Product name: Traditional filter
coffee decoction
•Brand name: iD
•New thing: Ready to use liquid
 NEW THING
• It eradicate the need of any special
equipment, skilled hands or abundant time to
make filter coffee.
• Instant coffee in the form of decoction.
• No added sugar and preservative.
• Blend of coffee and chicory [80 : 20]
• Different from other instant coffee brands in
having low chicory content.
Nestle 40% Bru instant 43%
 STATUS OF NEW
PRODUCT
DEVELOPMENT IN
INDIA

Reference??
NEW THINGS HAPPENING IN
THE AREA OF FOOD
PROCESSING

Food and Beverage Newsletter,

Indian Food Industry Magazine
One Case Study of a product

Success or Failure
THANK YOU