Branding is a standard business to raise the

visibility, perceived value, and reputation of

an organization.
• Developing a brand strategy can be
one of the most difficult steps in the
marketing plan process.
• But it is a vital step in creating the
company identity.
Questions considered when developing Branding Strategy……

• 1.How are we visible to the

community?
• 2.What is our perceived value?
• 3.What is our current reputation in
the market?
• 4.Are we a trusted brand in the
market?
• The brand strategy identifies three core components important
in developing your market strategy and tactics.
• 1. Purpose-your business must have a functional and
intentional purpose.
• 2. Consistency-without consistency a business will struggle to
survive.
• 3. Emotional impact-emotion connects you with your
customers. Brand strategy helps you develop the emotion you
are going after.
• Your brand identity will be repeatedly communicated, in
multiple ways with frequency and consistency throughout the
life of your business.
• FOUR MARKETING COMPONENTS TO
UNDERSTAND
• A. Primary Target Customer/Client
• B. Competition
• C. Product and Service Mix
• D. Unique Selling Proposition
• By identifying these components of the
marketing plan you have created the basis for
crafting your brand startegy.
• An effective branding process will create a
unique identity that differentiates you from
the competition.
• That is why its often deemed as the heart of a
competitive strategy
 Organisational Branding Strategies

•Official Letterheads
•Meeting: Agenda, sign-in sheet (internal &
external), meeting minutes
•Advertisements
•IDs Badges
•Clothing
•Flyers/Brochures/Resource Guide
•Social Media Sites
•E-Mail Signature (Click on Logo to go to website)
•Written Plans & Policies