BUSINESS

REPORT
NEPAL BRANCH

UPDATED 12 APR 2024

TOPICS

1 Overview 2 Market Trends

3 Competitor Trends 4 Challenges

5 Opportunities 6 Success Strategies

7 Progress Report 8 Business Improvement

 OVERVIEW
Nepalese students are having trouble getting visas for countries like
Australia, Canada, and the USA because the visa regulations are strict
as well as it's expensive to study there.

Amidst challenges faced by Nepalese students in obtaining visas for

Western countries due to strict regulations and high expenses, Dubai
emerges as a promising alternative with its accessibility, diverse
academic options, and opportunities for English-speaking students,
offering a viable pathway to pursue higher education and career
aspirations.
MARKET
TREND
NEPAL
DUBAI VS
OTHER DESTINATIONS
Study visa acceptance is 100 % till date for Nepalese students
looking to study in Dubai

Dubai offers affordable tuition fees for Nepalese students

Students are able to get industry experience while studying in

Dubai
STUDENT FACTORS
AFFORDABILITY

Dubai's affordable tuition fees make it a great choice for Nepali students.
They can get an internationaly recognized education in Dubai without
without breaking their bank. This makes it easier for them to study abroad
without worrying too much about the cost and education loans.

PART TIME JOB

The opportunity for Nepali students to work part-time while studying in

Dubai can be appealing, as it allows them to earn income legally and gain
valuable work experience alongside their education, enhancing their
financial independence and career prospects.
STUDENT
FACTORS
POST STUDY WORK

In Dubai, Nepali students can stay and work after their studies. This helps
them build a stable future and find long-term jobs. It also makes it easier for
them to continue their education or find better career opportunities. Overall,
it gives Nepali students a chance to settle and grow in Dubai's lively city
environment.

CERTIFICATE RECOGNITION

Dubai's certificates are valued in Nepal, making them appealing to Nepali

students. This recognition ensures their qualifications are respected by
employers and schools back home, leading to better job opportunities and
educational prospects. Overall, it gives Nepali students confidence and
improves their chances of success in Nepal's job market.
DUBAI
ADVANTAGE
As Dubai matches a blend of all the above factors, it is
becoming one of the most trending study abroad
destination in Nepal.

Consultancies small and large are becoming increasingly

interested in promoting Dubai colleges.
CONSULTANCY
FACTORS
Agents in Nepal consider the following factors while
promoting study destination.

Promise Delivery
Commission Structure
Student’s Choice
Certificate Recognition
COMPETITOR
TRENDS
MARKET PRESENCE
OF UAE COLLEGES

Recruiting students directly, agent presence negligible

Recruiting students directly, market penetration & reputation is not good

Blacklisted by NOC
Vibe’s Major Competitior
Pros Provides Level 6 & 7 too
Credit Transfer Own network of colleges in AUS, USA etc

Cons Based in Sarjah, Dubai is better for students

Fees Fees are higher that Vibe
Job Support No dedicated job support

Unable to get registered in NOC system

Has appointed Nepalese contact, and they are tied up with Sarsan Aviation Academy
 Very high tuition fees- Approx. 10,000 USD/ year while having similar qualification
& infrastructure like Vibe

From the above facts we can come to a conclusion that Vibe Education and Britts Imperial are the two major colleges
of UAE in Nepal with few other colleges attempting to penetrate the market.

We can never create an entry barrier for new colleges to enter the Nepalese market how ever our solid foundation will
keep us in an advantageous position than the other colleges.

From here onwards our success will depend on continuous improvement of products, services and success strategies
(marketing, scholarships, commissions etc) we implement to penetrate deeper into the market.
CHALLENGES
While the Nepalese market presents promising
opportunities, it also comes along with some
challenges.

Competition

Regulatory Changes

Credit Transfer

Remain Affordable

Maintain Quality

Students/ Student Affairs

COMPETITION

Increased competition in the market poses a challenge for us as new colleges enter the
scene, intensifying the competition. At Vibe Education, however, we prioritize enhancing
our quality standards, such as providing excellent hostel facilities and introducing pre-
payment options for accommodation. We also offer quarterly intakes to accommodate
diverse student schedules. While these improvements aim to elevate our standards, they
may inadvertently lead to higher costs for students and a reduction in admission frequency.

Some competitors have adopted a strategy of offering the most popular courses at
significantly lower prices. For instance, CSEI Academy sells the T&HM Course for only
3500 USD per year. Despite the potential for cost savings, this approach may compromise
the overall quality of education and student experience.

Focusing on improving quality and adopting innovative processes can create a more
favorable environment in the long run for Vibe Education presenting us as a college which
is relatively affordable, accessible and provides top notch service delivery.
This entails providing top-notch amenities such as comfortable
accommodation, prompt airport pickup services, robust job support, and a
receptive approach to feedback and complaints.

Ultimately, our goal is to become a college that both consultants

confidently recommend to students and that students enthusiastically
endorse to their friends and families.

REGULATORY CHANGES

Changes in education policies and regulations in Nepal have the potential to

impact our operations.

For instance, if hypothetically there were restrictions on obtaining NOCs for

Diploma Colleges, it would necessitate a strategic shift. In light of such
considerations, exploring opportunities in other regional and global markets
collaboratively emerges as a proactive approach to ensure our sustained
growth and resilience.
CREDIT TRANSFER

Nepal branch can assist Vibe students in the following

areas for credit transfer

• University / college selection

• Documentation
• Bank Balance
• Visa application
STUDENTS/ STUDENT AFFAIRS

• Security Deposit
• Visa Hold
• Absconding Cases
OPPORTUNITIES
Diversify Diversify by introducing in-demand and
lucrative technical courses

Aircraft Maintenance Engineering Culinary Arts Health Care

Adding aircraft engineering to Vibe
Education's Dubai programs provides a
strategic response to the increasing
demand for qualified professionals in the
thriving aviation sector of the region.
Introducing culinary arts to Vibe
Education's Dubai curriculum offers a
promising avenue for enriching our
programs and meeting the rising
demand for culinary expertise in the
region.
Incorporating healthcare management
into Vibe Education's offerings in
Dubai offers a valuable opportunity to
meet the rising demand for skilled
professionals in the region's healthcare
sector."
SUCCESS
STRATEGIES
CONTINUOUS
INNOVATION
STUDENT
CENTRIC APPROACH
Proper Accommodation
Timely Airport Pickup
Proper Class Timing
Robust Job Support
Acceptance of Complaints & Feedback
INFLUENCER
MARKETING
AYUSH & ALIZEH

Both have massive following in Nepal and are popular amongst

younger population of Nepal.

Both are based in Dubai so they are an ideal fit to portray a young
Nepali’s life in Dubai.
INFLUENCER
MARKETING
AYUSH & ALIZEH
FOLLOWERS
2 Million

3,64,000
INFLUENCER
MARKETING
AMAR DAHAL, AMRIT DAHAL

Both have massive following in Nepal and are popular amongst

younger population of Nepal.

Both are based in Dubai so they are an ideal fit to portray a

young Nepali’s life in Dubai.

They recently got hired by one Dubai company to handle their

social media account and posts.

We can take leverage of popular young Nepalese influencers

currently based in Dubai to boost our marketing campaign.
INFLUENCER
MARKETING
AMAR & AMRIT FOLLOWERS

1.4 Million

51,000
PROGRESS
REPORT
First Quarter 2024 (Jan-Feb-Mar)

AGENT STUDENT

JAN 19 7

FEB 23 11

MARCH 28 15

TOTAL 73 33 (16)
 ACTIVITIES DONE IN 1ST QUARTER

Inauguration of Vibe Nepal office on Jan 4th, 2024

Online Marketing
Sponsored FECON 13th AGM
Sponsored EPCAN 1st AGM
Sponsoring events like the AGM of FECAN and EPCAN has proven immensely beneficial for Vibe Education College. By associating with these
reputable organizations, Vibe Education has effectively increased its brand awareness within the education sector. The sponsorship provided a platform to
showcase the college's offerings and values to a targeted audience of educators, counselors, and professionals in the field. As a result, Vibe Education not
only gained visibility but also established credibility within the industry. Moreover, the events served as networking opportunities, enabling Vibe
Education to connect with potential agents who can further promote their programs and recruit students. Overall, sponsoring these events has
significantly contributed to Vibe Education's growth by expanding its reach, fostering partnerships, and attracting key stakeholders in the education
landscape.
 VIBE NEPAL
OFFICE
INAUGURATION
FECON 13TH AGM
EPCAN 1ST AGM
PROGRESS
REPORT
Second Quarter (Apr-May-Jun)
Online Marketing
Hiring of Marketing Staff for Field Visits

PROPOSED ACTIVITIES
Visits to different Key Educational Consultancies in different cities of Nepal

Outsourcing of marketing & handling of social media

PROGRESS
REPORT
Second Quarter 2024 (Jan-Feb-Mar)

AGENT STUDENT

APR 7 17 (12)

MAY - -

JUN - -

TOTAL 80 -
Business Improvement
INCORPORATE NEPAL BRANCH DETAILS ON WEBSITE

To bolster Vibe Education Dubai's online presence and accessibility, it's essential to
add comprehensive information about its Nepal branch office to the website.
Including specifics such as the office's location at 1st Floor, Putalisadak, Kathmandu,
will effectively cater to individuals seeking educational services or support in Nepal.
Business Improvement
GOING GLOBAL

With our successful strategies in Nepal as evidence, Vibe Education is well-equipped and
competent to expand globally. Let's replicate our proven methods in different countries. By
leveraging our expertise and adapting to local contexts, we can reach more students and
make a significant impact on education.

Let's seize this opportunity to grow and excel on a global scale

THANK
YOU!