Pet Pal: Your Pet’s

Ultimate Companion
  Name: Pet Pal
 Business Type: Pet Care Service App
 Mission Statement: Pet Pal Serves as bridge that connects pet care
Business service consumers to pet care providers.
 Company Vision: To simplify the process of finding and managing
Description pet care services.
 Target Market: Pet Owner, People who want to have pet but are
afraid that they can’t take good care of them and pet care service
providers.
 Market Growth: -
 In 2023 global pet care market size was valued at 246.66 Billion USD.
 By 2032, it is projected to grow to USD 427.75 billion, exhibiting a CAGR
of 6.45% during the forecast period.
Market  The Pakistan pet food market has grown by over 20% annually for the past
Analysis three years.
 Approximately 60% of participants in Pakistan have multiple pets.
  Based on the estimated value of the pet food market in Pakistan at
approximately US$240.7 million, securing a 0.1% share of this
market represents a significant opportunity for Pet Pal. With a
market share of 0.1%, Pet Pal would capture US$240,700 in
EXPECTED revenue, positioning itself as a noteworthy player in the Pakistani
pet food industry. This projection underscores Pet Pal's potential to
MARKET make a meaningful impact in the local market and highlights the
value proposition of our platform in catering to the needs of pet
SHARE: owners in Pakistan. As we continue to expand our user base and
enhance our offerings, capturing a 0.1% share of the pet food
market in Pakistan serves as a key milestone in our growth
trajectory and underscores our commitment to driving success in
the pet care industry
 Market Segmentation:

Market
Analysis
 Growth Factors: -
 Increasing Demand and Pet Ownership
Market  Emphasis on Pet Health and Nutrition

Analysis  Technological Advancements

 Shift Toward Home-Based Pet Care
 Adaptation During the Pandemic
 Direct Competitors: -
When it comes to global pet care services app market there are
several key players who we consider as our direct competitors.
Competitive  Rover
Analysis  Wag
 BringFido
 PetBacker
 Indirect Competitors: -

When it comes to pet care service app we will encounter both direct
Competitive and indirect competitors. Lets take a look at some of our indirect
Analysis competitors.
 Pet adoption apps like “Adopt a Pet” and “Pet Finder”
 Instagram accounts and You tube channels who make content
related to pet care.
 Competitive Advantage: -
The Advantage here we have is all the apps or websites discussed
Competitive above are USA or UK based and operate in those areas. There isn’t
any proper app or website service available in Pakistan right now.
Analysis But the number of pet owners in Pakistan is growing day by day. If
we launch our app at this time we will definitely get a first mover
advantage here.
 Strategy:

We will focus on digital marketing strategies to reach your target

market online.
Marketing We will utilize social media platforms like Facebook, Instagram,
Strategy Twitter and You Tube to promote Pet Pal.
We will partner with pet-related businesses or influencers to expand
your reach.
 We will use targeted advertising on platforms like Google Ads and
Facebook Ads.
Thank you
