Class : 1st& 2nd Audience Analysis (Week :2nd )

-Bishnu Prasad Khanal

email: bishnu.khanal@cps.edu.np
PhD Scholar, Tribhuvan University

Asia Pacific University (7th May, 2024)

Outlook :
• Readers and their Classification
• Types of Audiences
• Audience Analysis, factors & importance
• Audience Adaptation
• Audience Profile Sheet
 Concerning Questions
1. Who is the Audience?
2. What is the Audience’s Task?
3. What is the Audience’s Knowledge Level?
4. What Factors Influence the Communication Situation?
5. How do I create and audience profile ?
6. Who is your audience ?
7. How does this reader or listener not know ?
8. What most you write or say to ensure that your audience understands your points?
9. How do you communicate to more than one person( multiple audience)?
10. What is this person’s position in relation to your job title ?
11. what diversity issues ( gender, sexual orientation, cultural, multicultural) must you
consider ?
Audience
According to Technical Report Writing Today,
 Types of Readers
• The audience is either someone you know (Sommers in the Magolan
report) or a generalized group, such as “college freshmen” or “first-
time cell phone users” (Coney and Steehouder).
• The audience could be a single person (your supervisor, a coworker),
a small group (members of a committee), or a large group (the readers
of a set of instructions).
• Sometimes the audience is multiple, that is, a primary audience who
will act on the contents of your document and a secondary audience
who read the document for information—to keep them in the loop—
but who will not act on the information
 Types of Audiences
• High-Tech Audience
High –tech readers or audiences work in your field of expertise. They
might work directly with you in your department.

• Low –Tech Audience

• Lay Audience

• Multiple Audience
Audience Analysis
Factors of Audience Analysis
Importance of Audience Analysis
Audience Adaptation