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ACTIVITY 5 - BMC Template For Capstone Project
ACTIVITY 5 - BMC Template For Capstone Project
ACTIVITY 5 - BMC Template For Capstone Project
BMC TEMPLATE
FOR FINAL
SUBISSION
• Motives • Wants
Met Met
2. Who are your Customer Segments?
Identify Specific Demographics of your Identify Specific Geographic locations
target Customers: of your target Customers
1. 1.
2. 2.
CUSTOMER
SEGMENTS Identify Specific Behavior/s of
Identify Psychographics of your target Customers
your target Customers
1.
1.
2.
2.
3: Illustrate your Distribution Channels
4a: Getting Customers
Describe briefly your Customer Relationship
Strategies
Stop Doing
4b: Keeping Customers
Describe briefly your Customer Relationship
Strategies
Stop Doing
4c: Growing Customers
Describe briefly your Customer Relationship
Stop Doing
5: Identify your Revenue Stream.
Illustrate this using any style/design/chart
6. Identify your Key Resources
KEY RESOURCES KEY CONTRIBUTION IN YOUR BUSINESS ENGAGEMENT
Human Resource
*
*
Financial
*
*
Information
*
*
Physical
*
*
Others
7: Identify your Key Activities/ Know How
in respective strategic areas
Identify Marketing Activities/Strategies Identify Production
Activities/Strategies
1.
1.
2.
2.
KEY
Identify established value ACTIVITIES Identify Problem-solving
chain/suppliers techniques
1. 1.
2. 2.
8. Identify your Key Partners
Note: What are their contributions in the smooth operation of your business?