ACTIVITY 5 - BMC Template For Capstone Project

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ACTIVITY 6:

BMC TEMPLATE
FOR FINAL
SUBISSION

YOU MAY REFER TO YOUR


PRODUCT DESIGN OUTPUTS IN
ACTIVITY 5 IN FORMULATING
YOUR BMC
Write the Name of Your
Business
Or Name of Product
Note:
You may refer to your Design in Activity 5.
Or you may choose a different
business/product/design that you see fit or
comfortable to use that may not be related
to your Course/Degree.
Write a brief description of
your Product
Company Vision Statement

Company Mission Statement


Company Goals

Company Core Values/Philosophies


1. What are the Value Propositions of your
Company/Product in Terms of:
• Problems • Needs
Meet Met

• Motives • Wants
Met Met
2. Who are your Customer Segments?
Identify Specific Demographics of your Identify Specific Geographic locations
target Customers: of your target Customers

1. 1.

2. 2.

CUSTOMER
SEGMENTS Identify Specific Behavior/s of
Identify Psychographics of your target Customers
your target Customers
1.
1.
2.
2.
3: Illustrate your Distribution Channels
4a: Getting Customers
Describe briefly your Customer Relationship
Strategies

Stop Doing
4b: Keeping Customers
Describe briefly your Customer Relationship
Strategies

Stop Doing
4c: Growing Customers
Describe briefly your Customer Relationship

Stop Doing
5: Identify your Revenue Stream.
Illustrate this using any style/design/chart
6. Identify your Key Resources
KEY RESOURCES KEY CONTRIBUTION IN YOUR BUSINESS ENGAGEMENT

Human Resource
*
*

Financial
*
*

Information
*
*

Physical
*
*

Others
7: Identify your Key Activities/ Know How
in respective strategic areas
Identify Marketing Activities/Strategies Identify Production
Activities/Strategies
1.
1.
2.
2.
KEY
Identify established value ACTIVITIES Identify Problem-solving
chain/suppliers techniques

1. 1.

2. 2.
8. Identify your Key Partners
Note: What are their contributions in the smooth operation of your business?

KEY PARTNERS KEY CONTRIBUTION IN YOUR BUSINESS ENGAGEMENT


(name of person or Name of Company Partners)
9: Identify your Cost Structures
VAIABLE COSTS FIXED COSTS
1. 1.
2. 2.
3. 3.
10. FULL BMC (Summary)
EXAMPLE
DUE DATE of SUBMISSION of
HARD COPY and PRESENTATION

(SPECIFIC DATE: May 31, 2024

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