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Pitch Deck
Milestone 1
Who we are
Name of your Venture: BhuPatra

Why ?
Explain why do you want to pursue this Business Idea.

There's a growing desire to reconnect with cultural heritage and adopt more sustainable
practices. BhuPatra offers a way to address both. By reviving the use of mitti ke bartan, we
can preserve a beautiful and functional art form while promoting eco-friendly living.
What ?
Provide a brief on what does your venture do.

We provide an easily accessible online platform where customers can browse and order
handcrafted mitti ke bartan on demand. We offer a wide variety of beautiful and functional
mitti ke bartan, catering to diverse needs and preferences.
How ?
Explain how your venture solves the problem and make its revenue.

Modern consumers often lack the time or access to traditional artisans. we solves this by
offering an on-demand online platform for ordering handcrafted Earthenware. We spread
awareness about the benefits of Earthenware. it is known to retain natural flavors and
nutrients, promoting healthy eating. BhuPatra acts as a facilitator, connecting artisans directly
with customers. We earn revenue through a commission on each sale, ensuring both artisans
and BhuPatra benefit.
Problem/Opportunity
CONTEXT PROBLEM
When does the problem occur? What is the root cause of the problem
The decline in the use of mitti ke bartan has been gradual 1. Urbanization and busy lifestyles
and has been happening over several decades. 2. Lack of awareness
3. Availability of alternatives
4. Misconceptions about practicality
CUSTOMERS EMOTIONAL IMPACT
Who has the problem most often? How does the customer feel?
• Busy individuals and families in urban areas • They may feel a sense of nostalgia for a time when mitti ke
• Younger generations bartan were more commonly used.
• Individuals with limited access to traditional artisans • They might be concerned about the environmental impact of
alternative cookware options and feel guilt for not using a
more sustainable option like mitti ke bartan.
QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
• Tons of waste reduced due to biodegradable
cookware
• thousand of artisans who benefit from selling their
products through BhuPatra's platform.
ALTERNATIVES
What do customers do now to fix the problem?
Many individuals simply resort to using readily available and
convenient cookware options made from plastic, metal, or
other modern materials.
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the alternatives?
• Plastic cookwares are Often ends up in landfills or
pollutes the environment if not disposed of properly.
• Manufacturing processes of Metal cookwares can have
a significant environmental footprint.
• Certain types of metal cookware may leach chemicals
into food if not used or maintained properly.
• Alternatives generally lack the cultural significance
and heritage associated with mitti ke bartan.
Problem Interviews And Surveys Results
• How many customers did you interview? : 10

• What was the interview mode? : Offline

• How many of them agree this is a problem and wants a

solution? : 8

• How many of them said they don't need a new solution? : 2

Market Size Estimation

TAM: 625cr

SAM:
125cr

SOM: 6.25cr

Sources:
• India Kitchenware Market Size, Share & Demand Analysis 2029
• Mitti ke Bartan ka Business 2023: मिट्टी के बर्तन बनाने का ...
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals
•Find beautiful and unique mitti ke bartan
•Purchase authentic, high-quality products
•Have a convenient and hassle-free shopping experience

Frustrations
• Find beautiful and unique mitti ke bartan
Ethos • Purchase authentic, high-quality products
• Have a convenient and hassle-free shopping experience

Age: 23
Occupation: Marketing Manager
Location: Jhansi, India
Personality
Bio
Aditi is a 23-year-old marketing manager in Jhansi who balances her busy lifestyle with
a passion for sustainability and cultural heritage. She values quality and craftsmanship,
and while she leads a fast-paced life, she actively seeks mindful choices for her home
and everyday routines.
Motivated by a desire to use eco-friendly cookware and connect with her cultural
roots, Aditi seeks beautiful and unique mitti ke bartan. However, she finds it frustrating
to navigate the limited selection and quality concerns in local markets, and the lack of
transparency about origins and production methods is a concern.
Looking for a convenient and hassle-free experience, Aditi seeks a solution that allows
her to support local artisans while embracing tradition and sustainability.
Value Proposition Canvas .
I would LOVE it if:

? What would make the customer happy?

? What do the clients want when facing the problem?
What do you offer that makes the customers happy?
Customers want convenience, quality options, and
Health benefits of using these utensils Eco friendly connection to tradition. They desire a user-friendly
Ganesh murti in festival season and decoration products platform, diverse product selection, and transparency
about origin and materials.

I would WANT:
What is the product or service that you are
offering?
GAIN CREATORS GAINS What do the clients do (actions) when facing
FIT the problem?
We offers soil utensils that retain the original taste
and nutrition of the food compare to other steel and PRODUCT/
JOBS Faced with declining mitti ke bartan use,
aluminium utensils. SERVICE customers often resort to readily available, less
sustainable alternatives, sacrificing cultural
PAIN KILLERS PAINS connection and potential health benefits due to
inconvenience and lack of awareness.

Which features of your offering relieve the

customer's pains? I would HATE it if:

Retain nutrition value Adds up minerals to What are the pains of the clients when facing the
foodNeutralizes the acidic valueKeeps Bacteria problem?
awayUses less oil
• Frustration and inconvenience:
• Compromise on values
Solution
Describe your Solution:
We offer a convenient online platform that connects
customers directly with skilled artisans, making it easy to
purchase beautiful and handcrafted mitti ke bartan
(earthenware cookware).
The details of our offering consist of:
1. Diverse product selection: We offer a wide variety of
mitti ke bartan, catering to different needs and
preferences. This includes traditional designs,
contemporary styles, and various sizes suitable for
diverse culinary uses.
2. Direct from artisans: By connecting directly with
artisans, we ensure fair compensation for their craft
and support the preservation of this traditional skillset.
Customers can also learn about the artisans' stories and
connect with the human touch behind each product.
3. Seamless online experience: Our user-friendly platform
allows customers to browse, select, and order mitti ke
bartan with ease. We offer convenient payment options
and secure delivery services, ensuring a smooth and
hassle-free experience.
4. Commitment to sustainability: Mitti ke bartan are
naturally eco-friendly and biodegradable. We also use
sustainable packaging materials and promote
responsible practices throughout our operations.
List the Benefits of Your solutions:
1. Easy online ordering: Customers can browse and
purchase mitti ke bartan from the comfort of their
homes, eliminating the need to visit local markets
or artisans.
2. Seamless delivery: BhuPatra handles the logistics,
ensuring secure and timely delivery of bartan
directly to customers' doorsteps.
3. Direct connection with artisans: Customers can be
assured of the authenticity and quality of the
bartan, handcrafted by skilled artisans using
traditional methods.
4. Diverse product selection: BhuPatra offers a wide
range of designs, sizes, and styles to cater to
different needs and preferences, making it easier to
find the perfect bartan for any culinary purpose.
5. Eco-friendly choice: Mitti ke bartan are
biodegradable and free of harmful chemicals,
making them a sustainable alternative to
conventional cookware options.
Team Composition

Deepesh Rajpoot Ishant Vaidh Satyendra Singh Chauhan

What makes us a good team to solve the problem we chose?

We share a strong passion for preserving cultural heritage and
promoting sustainable living.
We've extensively researched the challenges faced by artisans and
the factors contributing to the decline of mitti ke bartan use.
Role/Position: Role/Position: Role/Position: We are a highly collaborative team, dedicated to working together with
CEO COO/CTO CFO/CMO enthusiasm and commitment to make BhuPatra a success. We
understand the importance of effective communication, teamwork, and
shared dedication in achieving our goals.

Key Strengths and abilities
• Passion for Sustainability
and Cultural Preservation
• Problem-Solving
• Full Stack Android
Developer
Key Strengths and abilities
• Broker
• Business Acumen
• Understanding of E-
commerce
Key Strengths and abilities
Decision-maker,
problem-solver,
Data and marketAnalytics
Streategist
Thank You!