Bamboo Embers And co

INTRODUCTION
committed to sustainability and innovation in the charcoal industry. Specializing in bamboo
charcoal production, we harness the natural properties of bamboo to create high-quality
charcoal products that cater to the needs of businesses across various industries.
We recognize the unique qualities of bamboo as a renewable and environmentally friendly
resource. Our production process begins with responsibly sourcing bamboo from
sustainable plantations, ensuring minimal impact on natural ecosystems. Through
advanced manufacturing techniques, we transform bamboo into premium-grade charcoal
products, carefully curated to meet the diverse needs of our business clients.
 PRODUCT
Bamboo charcoal is a type of charcoal made from bamboo. It's produced
through a process called carbonization, which involves heating bamboo at
high temperatures in the absence of oxygen.

.
PRODUCT PROCESS

Harvesting Preparation Cooling Grading and

Packaging

.
 PRODUCT
Charcoal Briquettes
Activated Carbon Bamboo charcoal briquettes are compacted blocks of charcoal
Activated bamboo charcoal is a highly porous form of produced by compressing bamboo charcoal powder or granules.
charcoal that has been processed to increase its
surface area and adsorption capacity

. Powder
Granules or Pellets Bamboo charcoal powder is finely ground charcoal that can be used
in various applications, including skincare masks, toothpaste,
Bamboo charcoal granules or pellets are small
particles of charcoal produced by crushing or grinding
bamboo charcoal.
FEATURE
Unique
HIGH POROSITY

S
Features

Low Ash Content

Long Burning
Time

Natural and Sustainable

Air Purification

Environment
BENIFITS friendly
Skincare

Deodrization
 ANALYSIS OF COMPETITORS
BAMBOO INDIA A company specializing in various bamboo products including charcoal.

BAMBOO HOUSE INDIA Known for their range of bamboo products, they may also produce bamboo
charcoal.

A manufacturer of bamboo-based products, they might have charcoal

BAMBOO KRAFT CHARCOAL
production as part of their offerings.

GREEN While not exclusively bamboo-based, they may offer bamboo charcoal
EARTH among their product range.

ECO Company focusing on eco-friendly products,

including bamboo charcoal.
PLANET
TARGET
AUDIENCE
 RESTAURANT AND FOOD
INDUSTRY IDENTIFYING A GOVT AND MUNICIPALITIES
SUSTAINABLE ALTERNAATIVES FOR
COMMERCIAL KITCHENS AND RESTAURANTS
SEEKING NATURALS AND ECO FRENDLY
TARGET AUDIENCE AIR AND WATER PURIFICATION IN
PUBLIC BUILDINGS , PARKS ,
SOLUTIONS FOR CONTROL AND AIR
RECREATIONAL FACILITIES
PURIFICATION

HOTELS AND HOSPITALITY

AGRICULTURE SECTOR
HOTELS , RESTAURANTS AND SPA LOOKING
REQUIRE NATURAL SOLUTION FOR
FOR ALTERNATIVES FOR AIR PURIFICATION ,
WATER FILTRATION AND GUEST AMENTIES AIR PURIFICATION , ODOER CONTROL
IN LIVESTOCK AREAS , PROCESSING
FACILITIES AND STORAGE SPACES

RETAILERS AND DISTRIBUTORS

INCLUDING RETAILERS FOR HOME GOODS ,
HEALTH , WELLNESS PRODUCTS AND
DISTRIBUTORS SUPPLYING IN THE MARKET
FUTURE OUTLOOK AND TRENDS

1.Sustainable Lifestyle Trends

2.Health and Wellness Focus
3.Innovation and Product Development
4.Consumer Education and Awareness
 PRICING

A rough estimate, the price of bamboo charcoal in India typically ranges from
₹20,000 to ₹30,000 per ton for standard quality charcoal. Premium quality
charcoal with enhanced properties or specialized production methods may
command higher prices.

If we are selling to a B2B business, we may offer a discounted price based on volume or
other factors. For example, we may offer a price of 15000INR per ton for bulk orders
exceeding 10 tons.
 CAMPAIGN
OBJECTIVES
Educate consumers and businesses about the benefits and uses of bamboo charcoal,
Product Education highlighting its eco-friendliness, effectiveness in air purification, water filtration, skincare, etc.

Expand the market reach by targeting new customer segments and geographical areas where
Market Expansion there is demand for eco-friendly and sustainable products.

Partnership Identify and establish partnerships with retailers, distributors, and other businesses to
increase distribution channels and reach a wider audience.
Development
 CAMPAIGN ELEMENTS
. Unique Selling Points: Sustainability.

Highlight the fact that bamboo charcoal is both renewable and

biodegradable.
Stress has a lower carbon footprint than ordinary charcoal.

Key Messages:

Sustainable and environmentally

friendly.
Natural detox and cleansing.
Versatile applications in daily life
 Creative strategy
2

Message: "Harnessing Nature's Purifying Power - Introducing our Bamboo Charcoal Products!"

Tone: Innovative,4eco-conscious, and revitalizing.

Visuals: Images showcasing the versatility and natural beauty of bamboo, alongside sleek, modern designs of charcoal-infused
products. Think vibrant green bamboo forests contrasted5 with minimalist, elegant packaging. Additionally, demonstrate the
purification process with before-and-after visuals, illustrating the transformative power of bamboo charcoal in cleansing and
revitalizing.
 Green Growth

Our company has embarked on an initiative aimed at educating and

supporting farmers in cultivating bamboo for our operations. By providing
them with benefits and resources, we aim to encourage widespread
adoption of bamboo cultivation. This strategic approach not only ensures a
sustainable supply of bamboo for our company but also fosters positive
word-of-mouth publicity within farming communities. Through this
endeavor, we aspire to maximize bamboo production and strengthen our
partnership with local farmers.
 Promotion
1.Public Relations and Media Coverage
2.Trade Shows and Exhibitions
3.Direct Mail
4.Brochures and Catalogs: Sending out printed materials to
potential B2B customers or within specific communities to educate
them about the benefits of bamboo charcoal. And product pushing
in companies like ITC HINDUSTAN UNILIVER ETC
5.Incentive Based Product Marketing
Thank
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