I.

INTRODUCTION
 A. Product Overview

Product: Smart Fitness Tracker

Value Proposition:
 Revolutionize your fitness journey
with real-time tracking,
 personalized insights.
 seamless integration with your
digital lifestyle

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This Photo by Unknown author is licensed under CC BY-NC.

II.
7PS FRAMEWORK
 1. Product
Features
• Heart rate monitoring
• Sleep tracking
This Photo by Unknown author is licensed under CC BY. • GPS navigation
• Waterproof design
• Mobile app integration

Differentiation
• Advanced AI algorithms for accurate data
• Stylish and customizable design
• Long battery life

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 2. Price
Pricing Strategy
• Competitive pricing with a premium
touch
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• Bundled packages with fitness

programs
• Seasonal discounts and loyalty
programs

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 3. Place

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Online Platforms Global Shipping

Official website with e- Worldwide shipping with
commerce functionality efficient logistics
Partnering with leading Local partnerships for
e-commerce platforms faster delivery
Collaborating with select
retail partners for offline
presence
 4. Promotion

Influencer
Digital Content
Collaboration
Advertising Marketing
s
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• Targeted • Blog posts • Partnering
social media on health with fitness
campaigns and fitness influencers
• Google • Video for authentic
AdWords for content on reviews
search YouTube • User-
engine showcasing generated
visibility product content
features campaigns

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 5. People
Customer Support
• 24/7 online customer support via chat
and email
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• Video tutorials for self-help on the This Photo by Unknown author is licensed under CC BY-NC-ND.

website
Community Building
• Online forums for users to share
experiences and tips
• Social media engagement with
followers

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 6. Process
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Order and Delivery

• Streamlined online ordering process
• Real-time order tracking for customers

Return and Warranty

• Transparent return policy This Photo by Unknown author is licensed under CC BY-SA-NC.

• Extended warranty options for customer satisfaction

 7. Physical Evidence

Packaging
• Eco-friendly packaging with a premium
unboxing experience
Branding
• Consistent branding across online and offline
channels
• Engaging product demonstrations in physical
stores
 III. Key Metrics for
Evaluation

Online Sales Conversion Rate

Social Media Engagement Metrics
Customer Satisfaction Scores
Return on Ad Spend
Website Traffic and Conversion Rates

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 IV. Conclusion
Recap of the 7Ps framework and its
application
Emphasis on the integration of digital
marketing strategies for a holistic
approach
Continuous monitoring and
adaptation based on analytics and
customer feedback

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