CORPORATE SOCIAL

RESPONSIBILITY

Presented By – Group1

Manish Ayare – 03
Larina Lobo – 30
Priti Mehendale – 35
Swapnil Parab - 44
CORPORATE SOCIAL
RESPONSIBILITY
 Business is social function.

 Business innovates new product.

 It exploits natural, human

resources.
 Shareholder

Society at Social
Responsibility Employee
Large

Customer
Responsibility towards
Shareholders

 Ethical Mandate of Business is to

increase shareholder’s profit.
 Responsibility Towards
Employee

 Fair Treatment
 No discrimination.
 Fair Wages.
 Healthy & safety working
Environment.
 Proper recognition, appreciation.
 Proper Training development.
 Responsibility Towards
Consumer
 Products with Quality.
 New Innovative products.
 Reasonable Price of Product.
 After sale service.
 Ensuring that product doesn’t have
adverse effect.
 To hear and redress the grievance of
customer.
 Responsibility Towards
Community
 To prevent Ecological imbalance.
 Contributing to R & D
 Development of Backward areas
 Development of region in which they
are operating.
 Developing alternatives for scarce
resources.
Gandhian Philosophy of
Trusteeship
 Based on “Sarvodaya” Principle.

 Manager and Labor should

supplement each other’s work.
 Investment in employee increases
productivity.
 Social Responsibility imparts
Loyalty,sale,profit.
 CSR used to gain strategic
advantage,market share.
 It is not one time activity but ongoing
process.
 TATA
 Established by Jamshethji Tata in the
second half of the 19th century
 one of India's biggest and most respected
business organisations
 3 Main things in jamshethji which hepled
TATA to born and grow:
- His entrepreneurial vision
- commitment to ideals that put people
before profits
- fortitude in the face of adversity
 Tata Group comprises 98 operating
companies in seven business sectors
 information systems and communications;
engineering; materials; services; energy;
consumer products; and chemicals
 revenues in 2006-07 of $28.8 billion
(Rs129,994 crore), the equivalent of about
3.2 per cent of the country's GDP, and a
market capitalisation of $65.32 billion as
on February 7, 2008
 operations in more than 80 countries
across six continents, and its companies
export products and services to 85
countries.
 five core values: integrity, understanding,
excellence, unity and responsibility
EMPLOYEES
 Created sense of loyalty
 Well known political personalities were
involved
 Failure of union leaders
 Threat of losing control over workforce
 1st post war meeting of ILO’s Iron & Steel
Committee
 Created sense of belonging
 Apprenticeship
- Pioneer of apprenticeship
- Object : to inspire trainees to attain
standard of excellence
 Sir Dorab Tata’s initiatives:
- Institute of metallurgical technology,
1921
- Created future workforce for the country
 Apprentices created standards of
excellence outside their field as well
Planting Men
 “If you want to plan for a year, plant corn; if you
want to plan for 30years, plant a tree; but if you
want to plan for 100 years, plant men”
 One of Tata’s small component supplier about
TATA:
“ whenever I am short of funds I ask them and
that very day I get my payments. I also supply
parts to another factory but I feel shy of asking
them, but to TELCO I go freely. They have given
me izzat (dignity) in the way they have treated
me.”
 Encouragement to retired people and family
members of the staff
Development of villages

 Jamshedpur development
 Invitation to Sydney and Beatrice
Webb for planning purpose
 appointment of A.V.Thakkar for
execution of plan
- Elimination of middlemen
- Removal of Pathan money lenders
 Adoption of concept of social
services
 1st to start Urban Community
development Programme
 1st company to have social Audit for
its activities
 Setting up co-operative society at
‘Bhalubasa’
 The Devapur Project
- 1952, professor D.R.Gadgil
- Area of incessant wind and dust, no
facilities of school, medicine, roads,
clean drinking water, scanty rain
- Different measures implemented
- Positive results achieved
 Assessment report on project ‘
notwithstanding the few qualitative
deficiencies that might exist, the
Devapur Project is an oasis in the
famine tract of Maharashtra’
Relief to distress
 1934 – earthquake at Monghyr
 World war II – contribution to lord mayors
fund in London – for people displaced by
war & to refugee organizations
 1967 – earthquake at Koyna
 1975 – flood in Patna
 1979 – Morvi flood
 1977 – cyclone in Andhra
Institutions
 TATA INSTITUTION OF FUNDAENTAL
RESEARCH
- Born due to vision of Dr. Homi
Bhabha
- Research and contributions used not
only by India but foreign countries
- Major programmes for control of
mouth cancer
 TATA INSTITUTE OF CANCER RESEARCH
AND DEVELOPMENT
- Findings on proposal with help of Dr. John
Spies
- 1941, 1st cancer hospital
- Creation of culture
- ‘The cost can be estimated but not the
value of investment. For who can
measure the joy in the heart of the wife
or a mother to see her loved one & the
bread-winner recover & return home?’
 TATA INSTITUTE OF SOCIAL SCIENCES
- 1ST activity undertaken at the time India-
Pakistan partition
- 1st project of Sir Darobji Tata Trust, on
recommendations of American social
worker Dr. Clifford Manshardt
- “an outstanding scholastic institution. It
will seek to make men are at present
willing to do social work, actually
competent to do social work”
- Some achievements like 1st labor welfare
officer, set up of 1st child guidance clinic,
different projects for children's, women.
Tribal & rural development
TATA TRUSTS
 concept of “TRUSTEESHIP”
 By product of Jamshethji Tata & his sons
 Aim to pitch folk India among great
industrial nations
 Trusts : 1.Sir Ratan Tata trust (1918) &
Sir Dorab Tata trust (1932)
 Worked in non-biased nature
 Sir Dorabji Tata trust
- Provided funds for learning & relief of distress
- Established major institutions
1. Tata Institute of Social sciences(1936)
2. Tata institute for cancer research &
development(1941)
3. Tata institute of fundamental research (1945)
4. national centre for the performing arts (1980)
5. Centre for advancement of philanthropy
- Setting up of India 1st helpline for drug addicts(1989)
 Ratan tata trust
- Worked for women from lower
income groups
- Contribution to homeless, hospitals,
outpatient dispensaries, village
schools, blind schools
 The Lady Tata Memorial trust (1932)

- Huge contributions for research work

on Leukaemia
- Helped women for higher education
 JRD Tata Trust (1944)
- Advancement for learning & relief of
human suffering

 Jamshethji Tata Trust (1974)

- To assist innovative projects
- Rehabilitation of the blind, helping
aged

The Homi Bhabha fellowship

Council(1966)
- Scholarships for promotion of
excellence in any field of endeavor
ENVIRONMENT
 "Our real contribution,
on the environment
front and on the
entire corporate
responsibility issue, is
being socially
responsible, and that
means doing much
more than staying on
the right side of the
law to make money."
 Provides special emphasis on
environmental and ecological issues
 TATA Council for community initiatives
 Adherence to procedures laid by Global
Reporting Initiative (GRI)
 Some initiatives :
- recycling and resource conservation
projects
- Saving of white sharks (Tata chemicals)
- safeguarding the incredibly rich flora and
fauna in and around Munnar, Kerala
- use recyclable and biodegradable packing
material
Creation of wealth for
themselves or for nation?
 “the wealth gathered by Jamshethji Tata
& his sons on behalf of century of
industrial pioneering formed but a minute
fraction of the amount by which they
enriched the nation. The whole of the
wealth is held in trust or the people and
used exclusively for their benefit. The
cycle is thus complete; what comes from
the people has gone back to the people
many times over.”
 Always criticised by saying ‘growth in
Tata’s assets increases the concentration
 Established all basis industries
 Provided basic industrial infrastructure
 Answered reasons for increased capital
 Govt. resistance for withdrawal of
important projects, resulted in loss to
nation not to TATA
- Scheme on Fertilizer complex
- Production of foreign cars
 Keynote from book written by JRD Tata in
1986 “my one sorrow and regret is that
the govt. had from Jawaharlal Nehru
onwards and at least couple of years ago,
not allowed many of us imbued with
enthusiasm & hope to do enough……”
 What concentration of economic power or
control means?
 Today also large share of Tata’s capital
assigned to public causes through the
creation public charitable trusts
 It is said that “ profit earned by TATA’s
from the people go back to people many
times over”
“ HAVE TATAS AS A HOUSE & A
FAMILY TAKEN MORE OUT OF THE
NATION THAN THEY HAVE GIVEN?
OR HAVE THEY CONTRIBUTED MORE
THAN WHAT THEY HAVE
RECEIVED?”
Hindustan Unilever Limited
 HUL’s Corporate purpose-
 “ The Highest standard of corporate
behavior towards everyone we work
with, the communities we touch,
and the environment on which we
have an impact”
CSR at HUL
 Community Initiatives – Disability.
 Ankur – ( seeding)

 Started for Handicapped children

 Aim was to provide special
education,services to children.

Kappagam – ( shelter)
Same as Ankur
Special Education &
rehabilatation
 Asha Dhan
 Supported Mother Teresa,
Missionaries.
 Mother Teresa’s Mission – Serve
poorest of poor
 Helped abandoned, challenged and
HIV patients.
School contact Programme
 Offered Donation to build
auditorium,library,purchase
computers.

 Organised workshop for teacher to

train them.
Disaster relief – Rebuilding
Lives
 Reconstructed a village in Kachch
District.

 Provided with School, Playground,

community center.

 Renamed as “ yashodadham”
Lifebuoy Swasthya Chetana
 Single largest rural health, hygiene
programme.
 To educate people about basic
Hygienic habits.
 Covered 15000 villages,8 states and
70 million people.
Health and Hygiene
Education
 Lifebuoy Lifeline Express
 For people who are cannot afford
services of Doctor.
“Hospital on Rails.”
“Project Shakti”
 Objective is to
 To create income generating capabilities
for underprivileged rural woman by
providing a sustainable micro enterprises
opportunity
 To improve rural living standard through
health and hygiene awareness.
 Shakti is pioneering effort in creating
livelihood for rural woman.
 Typically woman receives stock at her
door step from distributor
 Each entrepreneur services 6 – 10
villages with 4 to 5 brand.
 This gives woman a steady business
which gives her an income in excess of
Rs. 1000
 This helped in making changes in
woman’s status.
The Vision
 HUL envision the creation of
1,00,000 Shakti Entrepreneur
covering 5,00,000 villages and
touching the lives of 600 million
rural people by year 2010
ITC Profile

• ITC is one of India's foremost

private sector companies

• ITC has a diversified presence

• Nation-oriented organization
ITC's CSR initiatives
 e-Choupal

 Integrated Watershed Development

 Women's Empowerment

 Primary Education

 Livestock Development
e-Choupal

 How it started?

 ITC's International Business Division (IBD)

 Realized that there were numerous constraints

 Agricultural information was incomplete or

inconsistent.
Implementation
 Introduced in the year 2000
 Began with the soyabean farmers
 Sets up kiosks in villages
 Information can be obtained by the farmers through
the kiosk free of cost
 ITC initially placed e-Choupals in villages that are
within a ten to fifteen kilometer radius of a city.
 ITC procurement center is a professionally run
operation
 Designed a hardware solution
DEVELOPMENT BENEFIT

 Farmers have more control over their choices

 Increases trust and fairness

 Direct supply chain to ITC

Integrated watershed
development

 Two critical objectives:

 Water conservation and

 Soil enrichment
Women empowerment
 Economic empowerment of women transforms them
into powerful agents of social change

 Organized village women into micro-credit groups

 Provides training to group members to handle bank

accounts

 Venture funds provided

Primary education
 Aimed at overcoming the lack of
opportunities available to the poor

 Financed the establishment of

Supplementary Learning Centres and
teacher training programmes

 Organizes summer camps

Livestock Development

 Assistingfarmers to cross-breed their

low milk-yielding cattle with high-
yielding breeds.
 Argument against CSR
 Loss of Profit Maximization

 Cost

 Lack of skills

 Dilution of Purpose

 Lack of broad support

 Lack of accountability
 Argument for CSR
 Public expenditure

 Long Run Viability

 Public Image

 Better Environment

 Avoidance of government regulation

 Balance of Responsibility and Power

 Let Business Try

 Business has the resources

 Problems can become profit

 Prevention is better than cure

 Shareholder Interest
KEY LESSONS

 “Corporate Social Responsibility is

not a Charity”

 Large corporation can play a major

role

 Key role of information technology



Corporate + Social
=
Responsibility